Brandwave

How popular isMindbody in search?

In August 2026, there were an estimated 1.4K branded searches for Mindbody in New Zealand which is down 21.3% over the last 11 months. Mindbody holds 55.9% estimated Share of Search among New Zealand gym and studio management software and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Mindbody55.9%
  2. PushPress29.4%
  3. Glofox10.2%
  4. Wodify4.5%
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Which gym and studio management software compete with Mindbody?

Mindbody against gym and studio management software in New Zealand, by month

Share of Search by month for Mindbody, PushPress, Glofox, Wodify. The figures are in the table below the chart.

View monthly share of search table
MonthMindbodyPushPressGlofoxWodify
Oct 202554.2%27.7%12.5%5.6%
Nov 202558.8%26.2%9%6.1%
Dec 202560.7%21.9%11%6.4%
Jan 202658.5%24.3%11.6%5.6%
Feb 202657.4%25.7%12%4.9%
Mar 202650%29.5%15.9%4.6%
Apr 202660%25.1%10.8%4.1%
May 202658.3%26.3%11.5%4%
Jun 202660.4%26.1%9.5%3.9%
Jul 202657.9%29%8.7%4.4%
Aug 202655.9%29.4%10.2%4.5%
Sep 2026————

  1. 1.Mindbody

    55.9%

    held 1st · 1.4K estimated branded searches · -6.2% vs prior month · -2 points

  2. 2.PushPress

    29.4%

    held 2nd · 720 estimated branded searches · -1.4% vs prior month · +0.4 points

  3. 3.Glofox

    10.2%

    held 3rd · 250 estimated branded searches · +13.6% vs prior month · +1.5 points

  4. 4.Wodify

    4.5%

    held 4th · 110 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between Mindbody and its closest rivals

How has branded search demand for Mindbody changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mindbody in New Zealand fell from 1.7K to 1.4K.
  • Across the 11 months ending August 2026, Mindbody’s estimated Share of Search among gym and studio management software in New Zealand increased from 54.2% to 55.9%.
  • Across the 11 months ending August 2026, Mindbody’s estimated Share of Search among gym and studio management software in New Zealand peaked at 60.7% in December 2025 and was lowest at 50% in March 2026.

How did search popularity change for New Zealand gym and studio management software in August 2026?

  1. In August 2026, Glofox gained estimated Share of Search among gym and studio management software in New Zealand, from 8.7% to 10.2%.

  2. In August 2026, Mindbody lost estimated Share of Search among gym and studio management software in New Zealand, from 57.9% to 55.9%.

  3. Estimated monthly branded searches for Wodify in New Zealand fell 38.9% over 11 measured months, from 180 to 110 in August 2026.

  4. Estimated monthly branded searches for PushPress in New Zealand fell 19.1% over 11 measured months, from 890 to 720 in August 2026.

Which salon and clinic booking software compete with Mindbody?

Mindbody against salon and clinic booking software in New Zealand, by month

Share of Search by month for Fresha, Kitomba, Cliniko, Mindbody, Gensolve, Timely. The figures are in the table below the chart.

View monthly share of search table
MonthFreshaKitombaClinikoMindbodyGensolveTimelyPhorest
Oct 202531.6%29%14.9%12.4%5.3%6.4%0.43%
Nov 202533%27%15.8%12.7%5.3%5.7%0.39%
Dec 202536.3%30.4%12.2%11.2%4.5%5.1%0.25%
Jan 202636.6%24.9%14.8%12.5%5.7%5.2%0.28%
Feb 202632.2%28%16%12.5%6.3%4.7%0.31%
Mar 202635.1%27.4%14.8%10.5%6.9%5.2%0.21%
Apr 202631.2%28.9%15.6%13.2%6.1%4.6%0.37%
May 202634.7%28.2%14%11%6.7%5.2%0.14%
Jun 202634.2%28.8%13.9%11.4%6.5%4.9%0.27%
Jul 202637.3%28.1%13.3%10.6%6.1%4.4%0.22%
Aug 202639.1%25.1%13%10%7.3%5.3%0.22%
Sep 2026———————

  1. 1.Fresha

    39.1%

    held 1st · 5.4K estimated branded searches · +4.7% vs prior month · +1.8 points

  2. 2.Kitomba

    25.1%

    held 2nd · 3.4K estimated branded searches · -10.6% vs prior month · -3 points

  3. 3.Cliniko

    13%

    held 3rd · 1.8K estimated branded searches · -2.2% vs prior month · -0.3 points

  4. 4.Mindbody

    10%

    held 4th · 1.4K estimated branded searches · -6.2% vs prior month · -0.7 points

  5. 5.Gensolve

    7.3%

    held 5th · 1K estimated branded searches · +20.5% vs prior month · +1.2 points

  6. 6.Timely

    5.3%

    held 6th · 730 estimated branded searches · +21.7% vs prior month · +0.9 points

  7. 7.Phorest

    0.22%

    held 7th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Mindbody and its closest rivals

How has branded search demand for Mindbody changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mindbody’s estimated Share of Search among salon and clinic booking software in New Zealand decreased from 12.4% to 10%.
  • Across the 11 months ending August 2026, Mindbody’s estimated Share of Search among salon and clinic booking software in New Zealand peaked at 13.2% in April 2026 and was lowest at 10% in August 2026.

How did search popularity change for New Zealand salon and clinic booking software in August 2026?

  1. In August 2026, Fresha gained estimated Share of Search among salon and clinic booking software in New Zealand, from 37.3% to 39.1%.

  2. In August 2026, Gensolve gained estimated Share of Search among salon and clinic booking software in New Zealand, from 6.1% to 7.3%.

  3. In August 2026, Timely gained estimated Share of Search among salon and clinic booking software in New Zealand, from 4.4% to 5.3%.

  4. In August 2026, Kitomba lost estimated Share of Search among salon and clinic booking software in New Zealand, from 28.1% to 25.1%.

  5. In August 2026, Mindbody lost estimated Share of Search among salon and clinic booking software in New Zealand, from 10.6% to 10%.

  6. Cliniko’s estimated Share of Search among salon and clinic booking software in New Zealand has lost ground for 3 months in a row, from 14% to 13% in August 2026.

How is Mindbody measured?

Brandwave collects information about searches that people make online using Mindbody’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • business mindbody
  • log into mindbody
  • mindbody
  • mindbody and soul
  • mindbody app
  • mindbody booking
  • mindbody gym software
  • mindbody near me
  • mindbody nz
  • mindbody online
  • mindbody software
  • mindbody spirit
  • mindbodyonline com

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How the Brand Demand Index is measured

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