Mindbody vs Timely:Which is more popular by branded search in New Zealand?
In August 2026, Mindbody had more branded searches than Timely among salon and clinic booking software in New Zealand. Mindbody was estimated to have 1.4K branded searches compared to Timely’s 730, and held a 10% Share of Search versus Timely’s 5.3%.
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Which is more popular in search, Mindbody or Timely?
Compare the booking and client management software New Zealand salons, spas and clinics use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mindbody, Timely. The figures are in the table below the chart.
View monthly share of search table
| Month | Fresha | Kitomba | Cliniko | Mindbody | Gensolve | Timely | Phorest |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 29% | 14.9% | 12.4% | 5.3% | 6.4% | 0.43% |
| Nov 2025 | 33% | 27% | 15.8% | 12.7% | 5.3% | 5.7% | 0.39% |
| Dec 2025 | 36.3% | 30.4% | 12.2% | 11.2% | 4.5% | 5.1% | 0.25% |
| Jan 2026 | 36.6% | 24.9% | 14.8% | 12.5% | 5.7% | 5.2% | 0.28% |
| Feb 2026 | 32.2% | 28% | 16% | 12.5% | 6.3% | 4.7% | 0.31% |
| Mar 2026 | 35.1% | 27.4% | 14.8% | 10.5% | 6.9% | 5.2% | 0.21% |
| Apr 2026 | 31.2% | 28.9% | 15.6% | 13.2% | 6.1% | 4.6% | 0.37% |
| May 2026 | 34.7% | 28.2% | 14% | 11% | 6.7% | 5.2% | 0.14% |
| Jun 2026 | 34.2% | 28.8% | 13.9% | 11.4% | 6.5% | 4.9% | 0.27% |
| Jul 2026 | 37.3% | 28.1% | 13.3% | 10.6% | 6.1% | 4.4% | 0.22% |
| Aug 2026 | 39.1% | 25.1% | 13% | 10% | 7.3% | 5.3% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Mindbody and Timely comparison changed over the last 12 months?
3 findings
- Mindbody was ahead of Timely in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mindbody’s estimated Share of Search among salon and clinic booking software in New Zealand moved from 12.4% to 10%, and its estimated monthly branded searches moved from 1.7K to 1.4K.
- Across the 11 months ending August 2026, Timely’s estimated Share of Search among salon and clinic booking software in New Zealand moved from 6.4% to 5.3%, and its estimated monthly branded searches moved from 900 to 730.
How did search popularity change for New Zealand salon and clinic booking software in August 2026?
2 changes

In August 2026, Timely gained estimated Share of Search among salon and clinic booking software in New Zealand, from 4.4% to 5.3%.

In August 2026, Mindbody lost estimated Share of Search among salon and clinic booking software in New Zealand, from 10.6% to 10%.
How each brand is measured
Brandwave collects information about searches that people make online using Mindbody’s and Timely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mindbody
13 branded search terms
- business mindbody
- log into mindbody
- mindbody
- mindbody and soul
- mindbody app
- mindbody booking
- mindbody gym software
- mindbody near me
- mindbody nz
- mindbody online
- mindbody software
- mindbody spirit
- mindbodyonline com
Timely
4 branded search terms
- gettimely
- timely app
- timely booking
- timely software

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