Brandwave

POS systems in New Zealand:Which brands are most popular in search?

In August 2026, Square was the most searched among POS systems in New Zealand, with an estimated 51.6K branded searches and 88.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Square88.6%
  2. Lightspeed7%
  3. Bustle3%
  4. Shopify POS0.69%
  5. Kounta0.58%
  6. Hike POS0.09%

Follow POS systems and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the point-of-sale systems New Zealand retailers and hospitality venues use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among POS systems in New Zealand, by month

Share of Search by month for Square, Lightspeed, Bustle. The figures are in the table below the chart.

View monthly share of search table
MonthSquareLightspeedBustleShopify POSKountaHike POS
Oct 202583.4%9.9%4.7%1.1%0.82%0.08%
Nov 202583.6%8.8%5.6%1.1%0.82%0.08%
Dec 202586.2%7.1%4.8%1.1%0.85%0.04%
Jan 202685.8%7.6%4.5%1.3%0.72%0.04%
Feb 202685.1%8.2%4.4%1.6%0.57%0.1%
Mar 202685.6%8.3%3.8%1.6%0.57%0.07%
Apr 202684%10.1%3.7%1.3%0.69%0.1%
May 202684.8%9.1%3.8%1.6%0.69%0.06%
Jun 202685.7%9%3.2%1.2%0.83%0.08%
Jul 202686.9%8.2%3%1.1%0.71%0.1%
Aug 202688.6%7%3%0.69%0.58%0.09%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Square

    88.6%

    held 1st · 51.6K estimated branded searches · +19.7% vs prior month · +1.7 points

  2. 2.Lightspeed

    7%

    held 2nd · 4.1K estimated branded searches · -0.24% vs prior month · -1.2 points

  3. 3.Bustle

    3%

    held 3rd · 1.8K estimated branded searches · +19.6% vs prior month · +0.1 points

  4. 4.Shopify POS

    0.69%

    held 4th · 400 estimated branded searches · -25.9% vs prior month · -0.4 points

  5. 5.Kounta

    0.58%

    held 5th · 340 estimated branded searches · -2.9% vs prior month · -0.1 points

  6. 6.Hike POS

    0.09%

    held 6th · 50 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among POS systems in New Zealand?

In August 2026, Square was the most searched among POS systems in New Zealand, with an estimated 51.6K branded searches and 88.6% estimated Share of Search within this set. Lightspeed is in 2nd place, 81.6 percentage points behind at 7% Share of Search.

New Zealand POS systems, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Square83.4% → 88.6%88.6%Aug 202683.4%Oct 20251st
Lightspeed9.9% → 7%10.1%Apr 20267%Aug 20262nd
Bustle4.7% → 3%5.6%Nov 20253%Jul 20263rd
Shopify POS1.1% → 0.69%1.6%Mar 20260.69%Aug 20264th
Kounta0.82% → 0.58%0.85%Dec 20250.57%Mar 20265th
Hike POS0.08% → 0.09%0.1%Feb 20260.04%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Square’s estimated Share of Search among POS systems in New Zealand increased from 83.4% to 88.6%.
  • Across the 11 months ending August 2026, Lightspeed’s estimated Share of Search among POS systems in New Zealand decreased from 9.9% to 7%.
  • Across the 11 months ending August 2026, Bustle’s estimated Share of Search among POS systems in New Zealand decreased from 4.7% to 3%.
  • Across the 11 months ending August 2026, Lightspeed’s estimated Share of Search among POS systems in New Zealand peaked at 10.1% in April 2026 and was lowest at 7% in August 2026.
  • Across the 11 months ending August 2026, Bustle’s estimated Share of Search among POS systems in New Zealand peaked at 5.6% in November 2025 and was lowest at 3% in July 2026.
  • Across the 11 months ending August 2026, Shopify POS, Kounta and Hike POS held steady: their estimated Share of Search among POS systems in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand POS systems in August 2026?

  1. In August 2026, Square gained estimated Share of Search among POS systems in New Zealand, from 86.9% to 88.6%.

  2. In August 2026, Lightspeed lost estimated Share of Search among POS systems in New Zealand, from 8.2% to 7%.

  3. Shopify POS’s estimated Share of Search among POS systems in New Zealand has lost ground for 3 months in a row, from 1.6% to 0.69% in August 2026.

  4. Estimated monthly branded searches for Hike POS in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

  5. Estimated monthly branded searches for Bustle in New Zealand fell 24.4% over 11 measured months, from 2.3K to 1.8K in August 2026.

  6. Estimated monthly branded searches for Kounta in New Zealand fell 17.1% over 11 measured months, from 410 to 340 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record