Brandwave

How popular isBustle?

In September 2026, people searched for Bustle by name about 1,890 times in New Zealand, a 19.2% decrease from the previous year. These searches made up 25.7% of all New Zealand POS system searches, placing Bustle second out of six systems. When we asked both ChatGPT and Google AI Overviews about POS systems, Bustle appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Bustle is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. LightspeedShare of searches 53.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. BustleShare of searches 25.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. SquareShare of searches 11.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. KountaShare of searches 4.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Shopify POSShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top POS systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bustle was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bustle is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lightspeed1st
  2. Shopify POS2nd
  3. Hike POS3rd
  4. Bustle4th
  5. Square5th
  6. Kounta5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lightspeed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shopify POS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hike POS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bustle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kounta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about POS systems

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which POS systems compete with Bustle?

Bustle against POS systems in New Zealand, by month

Share of searches by month for Lightspeed, Bustle, Square, Kounta, Shopify POS. The figures are in the table below the chart.

View monthly share of searches table
MonthLightspeedBustleSquareKountaShopify POSHike POS
Oct 202555.3%27.5%6.7%4.7%5.4%0.35%
Nov 202549.7%32.9%6.5%4.7%5.8%0.35%
Dec 202547.2%33.9%6.3%5.8%6.5%0.29%
Jan 202648.8%29.8%8.6%4.6%7.9%0.27%
Feb 202649.4%27.9%9.7%3.6%8.9%0.51%
Mar 202651.5%25%10.1%3.6%9.5%0.32%
Apr 202656.3%21.7%10.9%3.9%6.7%0.46%
May 202651.2%22.1%14.3%3.9%8.1%0.35%
Jun 202652.9%19.1%16.2%4.9%6.6%0.36%
Jul 202653.3%20.4%14.9%4.7%6.2%0.55%
Aug 202653%24%13.5%4.5%4.3%0.68%
Sep 202653.1%25.7%11.8%4.5%3.9%0.95%

  1. 1.Lightspeed

    53.1%

    Held 1st. 3.9K estimated branded searches, -0.26% vs prior month. Share +0.1 points.

  2. 2.Bustle

    25.7%

    Held 2nd. 1.9K estimated branded searches, +6.8% vs prior month. Share +1.7 points.

  3. 3.Square

    11.8%

    Held 3rd. 870 estimated branded searches, -13% vs prior month. Share -1.7 points.

  4. 4.Kounta

    4.5%

    Held 4th. 330 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Shopify POS

    3.9%

    Held 5th. 290 estimated branded searches, -9.4% vs prior month. Share -0.4 points.

  6. 6.Hike POS

    0.95%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.3 points.

Compare popularity between Bustle and its closest rivals

Every comparison with Bustle

4 comparisons

How has branded search demand for Bustle changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bustle in New Zealand fell from 2.3K to 1.9K.
  • Across the 12 months ending September 2026, Bustle’s share of searches among POS systems in New Zealand decreased from 27.5% to 25.7%.
  • Across the 12 months ending September 2026, Bustle’s share of searches among POS systems in New Zealand peaked at 33.9% in December 2025 and was lowest at 19.1% in June 2026.

How did search popularity change for New Zealand POS systems in September 2026?

6 changes

  1. In September 2026, Bustle gained share of searches among POS systems in New Zealand, from 24% to 25.7%.

  2. In September 2026, Square lost share of searches among POS systems in New Zealand, from 13.5% to 11.8%.

  3. Hike POS’s share of searches among POS systems in New Zealand has gained ground for 3 months in a row, from 0.36% to 0.95% in September 2026.

  4. Shopify POS’s share of searches among POS systems in New Zealand has lost ground for 3 months in a row, from 6.6% to 3.9% in September 2026.

  5. Estimated monthly branded searches for Kounta in New Zealand fell 17.5% over 12 measured months, from 400 to 330 in September 2026.

  6. Estimated monthly branded searches for Lightspeed in New Zealand fell 16.8% over 12 measured months, from 4.7K to 3.9K in September 2026.

How are Bustle’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bustle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bustle pos
  • bustle pos system
  • posboss

Do you work for Bustle? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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