Square vs Timely:Which is more popular?
In September 2026, Timely had more branded searches than Square among salon and clinic booking software in New Zealand. Timely had about 720 branded searches, while Square had 90. Timely made up 5.7% of all salon and clinic booking software searches we track, and Square accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about salon and clinic booking software, Timely appeared in four of the five answers and Square in two. Timely was mentioned before Square in every answer.
Who do people search for more?
Timely, about 8 searches for every 1 for Square
Who does AI mention more?
Timely, mentioned in 4 of 5 answers, Square in 2
Who does AI recommend more?
Timely, named ahead of Square in every answer
Follow Square vs Timely and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top salon and clinic booking software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Timely was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Square was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Timely was listed before Square in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fresha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Timely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kitomba3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cliniko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Square2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Phorest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gensolve1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mindbody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salon and clinic booking software
5 answers
Asked ChatGPT
“Which salon or clinic booking platform should I use in New Zealand?”
Asked ChatGPT
“What are the best salon and clinic booking platforms in New Zealand?”
Asked ChatGPT
“What's the best salon or clinic booking platform in New Zealand for a salon or clinic?”
Searched Google, AI Overview
“client management software”
Searched Google, AI Overview
“salon booking software nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Square or Timely more popular in search?
This chart shows how often people search Google for Square and Timely by name. Each line represents a brand's share of searches for all eight salon and clinic booking software we track, month by month, from searches in New Zealand.
Share of searches by month for Timely, Square. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fresha | Kitomba | Cliniko | Mindbody | Gensolve | Timely | Square | Phorest |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 30.4% | 14.7% | 12.2% | 5.1% | 6.8% | 0.68% | 0.46% |
| Nov 2025 | 32.2% | 26.3% | 16.3% | 12.8% | 5.1% | 6.2% | 0.59% | 0.42% |
| Dec 2025 | 34.9% | 31% | 12% | 11.2% | 4.5% | 5.6% | 0.46% | 0.27% |
| Jan 2026 | 35.9% | 24.1% | 15% | 12.4% | 5.7% | 5.7% | 0.85% | 0.31% |
| Feb 2026 | 31.3% | 28.1% | 15.9% | 12.4% | 6.1% | 5.1% | 0.74% | 0.33% |
| Mar 2026 | 34.3% | 28.1% | 14.2% | 10.3% | 6.6% | 5.5% | 0.81% | 0.22% |
| Apr 2026 | 31% | 27.7% | 15.8% | 13.5% | 6% | 5% | 0.73% | 0.32% |
| May 2026 | 33.4% | 29.5% | 13.7% | 10.7% | 6.4% | 5.4% | 0.64% | 0.14% |
| Jun 2026 | 32.8% | 30.1% | 13.6% | 11.2% | 6.3% | 5.2% | 0.63% | 0.28% |
| Jul 2026 | 35.5% | 30.6% | 12.4% | 10.4% | 5.6% | 4.6% | 0.68% | 0.23% |
| Aug 2026 | 37.1% | 27.5% | 12.4% | 9.9% | 6.8% | 5.5% | 0.53% | 0.23% |
| Sep 2026 | 36.9% | 27.3% | 13% | 10.4% | 5.9% | 5.7% | 0.71% | 0.24% |
How has the Square and Timely comparison changed over the last 12 months?
3 findings
- Timely was ahead of Square in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Square’s share of searches among salon and clinic booking software in New Zealand moved from 0.68% to 0.71%, and its estimated monthly branded searches held steady at 90.
- Across the 12 months ending September 2026, Timely’s share of searches among salon and clinic booking software in New Zealand moved from 6.8% to 5.7%, and its estimated monthly branded searches moved from 900 to 720.
How did search popularity change for New Zealand salon and clinic booking software in September 2026?
1 change
Estimated monthly branded searches for Timely in New Zealand fell 20% over 12 measured months, from 900 to 720 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Square’s and Timely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among salon and clinic booking software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.