Brandwave

EFTPOS terminal providers in New Zealand:Which brands are most popular in search?

In August 2026, Windcave was the most searched among EFTPOS terminal providers in New Zealand, with an estimated 5.2K branded searches and 44.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Windcave44.7%
  2. Shift418.1%
  3. Eftpos NZ17.3%
  4. Smartpay15%
  5. Skyzer2.5%
  6. Verifone2.4%

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Share of SearchLeaderboard

Compare the EFTPOS terminal and in-store payment providers New Zealand merchants use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among EFTPOS terminal providers in New Zealand, by month

Share of Search by month for Windcave, Shift4, Eftpos NZ, Smartpay, Skyzer, Verifone. The figures are in the table below the chart.

View monthly share of search table
MonthWindcaveShift4Eftpos NZSmartpaySkyzerVerifone
Oct 202549.5%1.1%17.2%28.5%1.3%2.3%
Nov 202542.1%2%20.3%31.5%1.8%2.4%
Dec 202548.3%1%16.3%29.9%1.8%2.7%
Jan 202644.7%0.99%18.7%30.8%2.2%2.6%
Feb 202644.8%4.8%17.3%28.2%2.5%2.4%
Mar 202637.4%18.6%18.3%21.3%2.3%2.1%
Apr 202639%21.6%14.8%20.3%2.1%2.2%
May 202642.9%19.8%16%16.6%2.3%2.3%
Jun 202643%19.2%16.4%17%2.2%2.2%
Jul 202645.2%18.7%17.5%14.1%2%2.4%
Aug 202644.7%18.1%17.3%15%2.5%2.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Windcave

    44.7%

    held 1st · 5.2K estimated branded searches · +0.39% vs prior month · -0.6 points

  2. 2.Shift4

    18.1%

    held 2nd · 2.1K estimated branded searches · -1.4% vs prior month · -0.6 points

  3. 3.Eftpos NZ

    17.3%

    held 3rd · 2K estimated branded searches · +0.5% vs prior month · -0.2 points

  4. 4.Smartpay

    15%

    held 4th · 1.8K estimated branded searches · +8% vs prior month · +0.9 points

  5. 5.Skyzer

    2.5%

    moved from 6th to 5th · 290 estimated branded searches · +26.1% vs prior month · +0.5 points

  6. 6.Verifone

    2.4%

    moved from 5th to 6th · 280 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among EFTPOS terminal providers in New Zealand?

In August 2026, Windcave was the most searched among EFTPOS terminal providers in New Zealand, with an estimated 5.2K branded searches and 44.7% estimated Share of Search within this set. Shift4 is in 2nd place, 26.6 percentage points behind at 18.1% Share of Search.

New Zealand EFTPOS terminal providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Windcave49.5% → 44.7%49.5%Oct 202537.4%Mar 20261st
Shift41.1% → 18.1%21.6%Apr 20260.99%Jan 20266th → 2nd
Eftpos NZ17.2% → 17.3%20.3%Nov 202514.8%Apr 20263rd
Smartpay28.5% → 15%31.5%Nov 202514.1%Jul 20262nd → 4th
Skyzer1.3% → 2.5%2.5%Feb 20261.3%Oct 20255th
Verifone2.3% → 2.4%2.7%Dec 20252.1%Mar 20264th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Windcave’s estimated Share of Search among EFTPOS terminal providers in New Zealand decreased from 49.5% to 44.7%.
  • Across the 11 months ending August 2026, Shift4’s estimated Share of Search among EFTPOS terminal providers in New Zealand increased from 1.1% to 18.1%.
  • Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among EFTPOS terminal providers in New Zealand decreased from 28.5% to 15%.
  • Across the 11 months ending August 2026, Skyzer’s estimated Share of Search among EFTPOS terminal providers in New Zealand increased from 1.3% to 2.5%.
  • Across the 11 months ending August 2026, Windcave’s estimated Share of Search among EFTPOS terminal providers in New Zealand peaked at 49.5% in October 2025 and was lowest at 37.4% in March 2026.
  • Across the 11 months ending August 2026, Shift4’s estimated Share of Search among EFTPOS terminal providers in New Zealand peaked at 21.6% in April 2026 and was lowest at 0.99% in January 2026.
  • Across the 11 months ending August 2026, Eftpos NZ’s estimated Share of Search among EFTPOS terminal providers in New Zealand peaked at 20.3% in November 2025 and was lowest at 14.8% in April 2026.
  • Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among EFTPOS terminal providers in New Zealand peaked at 31.5% in November 2025 and was lowest at 14.1% in July 2026.
  • Across the 11 months ending August 2026, Skyzer’s estimated Share of Search among EFTPOS terminal providers in New Zealand peaked at 2.5% in February 2026 and was lowest at 1.3% in October 2025.
  • Across the 11 months ending August 2026, Shift4 rose from 6th to 2nd among EFTPOS terminal providers in New Zealand.
  • Across the 11 months ending August 2026, Smartpay fell from 2nd to 4th among EFTPOS terminal providers in New Zealand.
  • Across the 11 months ending August 2026, Verifone fell from 4th to 6th among EFTPOS terminal providers in New Zealand.
  • Across the 11 months ending August 2026, Eftpos NZ held steady: its estimated Share of Search among EFTPOS terminal providers in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand EFTPOS terminal providers in August 2026?

  1. In August 2026, Smartpay gained estimated Share of Search among EFTPOS terminal providers in New Zealand, from 14.1% to 15%.

  2. In August 2026, Windcave lost estimated Share of Search among EFTPOS terminal providers in New Zealand, from 45.2% to 44.7%.

  3. In August 2026, Shift4 lost estimated Share of Search among EFTPOS terminal providers in New Zealand, from 18.7% to 18.1%.

  4. In August 2026, Skyzer rose from 6th to 5th among EFTPOS terminal providers in New Zealand.

  5. In August 2026, Verifone fell from 5th to 6th among EFTPOS terminal providers in New Zealand.

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