Brandwave

Shift4 vs Verifone:Which is more popular by branded search in New Zealand?

In August 2026, Shift4 had more branded searches than Verifone among EFTPOS terminal providers in New Zealand. Shift4 was estimated to have 2.1K branded searches compared to Verifone’s 280, and held an 18.1% Share of Search versus Verifone’s 2.4%.

Share of Search among EFTPOS terminal providers in New Zealand in August 2026Which is more popular in search, Shift4 or Verifone?
Shift418.1%2.1K searches
vs
Verifone2.4%280 searches

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Which is more popular in search, Shift4 or Verifone?

Compare the EFTPOS terminal and in-store payment providers New Zealand merchants use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Shift4 and Verifone among EFTPOS terminal providers in New Zealand, by month

Share of Search by month for Shift4, Verifone. The figures are in the table below the chart.

View monthly share of search table
MonthWindcaveShift4Eftpos NZSmartpaySkyzerVerifone
Oct 202549.5%1.1%17.2%28.5%1.3%2.3%
Nov 202542.1%2%20.3%31.5%1.8%2.4%
Dec 202548.3%1%16.3%29.9%1.8%2.7%
Jan 202644.7%0.99%18.7%30.8%2.2%2.6%
Feb 202644.8%4.8%17.3%28.2%2.5%2.4%
Mar 202637.4%18.6%18.3%21.3%2.3%2.1%
Apr 202639%21.6%14.8%20.3%2.1%2.2%
May 202642.9%19.8%16%16.6%2.3%2.3%
Jun 202643%19.2%16.4%17%2.2%2.2%
Jul 202645.2%18.7%17.5%14.1%2%2.4%
Aug 202644.7%18.1%17.3%15%2.5%2.4%
Sep 2026——————

How has the Shift4 and Verifone comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Shift4 took it in February 2026.
  • Across the 11 months ending August 2026, Shift4’s estimated Share of Search among EFTPOS terminal providers in New Zealand moved from 1.1% to 18.1%, and its estimated monthly branded searches moved from 140 to 2.1K.
  • Across the 11 months ending August 2026, Verifone’s estimated Share of Search among EFTPOS terminal providers in New Zealand moved from 2.3% to 2.4%, and its estimated monthly branded searches moved from 290 to 280.

How did search popularity change for New Zealand EFTPOS terminal providers in August 2026?

  1. In August 2026, Shift4 lost estimated Share of Search among EFTPOS terminal providers in New Zealand, from 18.7% to 18.1%.

  2. In August 2026, Verifone fell from 5th to 6th among EFTPOS terminal providers in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Shift4’s and Verifone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shift4

6 branded search terms

  • shift4
  • shift4 eftpos
  • shift4 eftpos machine
  • shift4 near me
  • shift4 new zealand
  • shift4 nz

Verifone

4 branded search terms

  • verifone card terminal
  • verifone eftpos
  • verifone eftpos machine
  • verifone terminal

How the Brand Demand Index is measured

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