Smartpay vs Verifone:Which is more popular by branded search in New Zealand?
In August 2026, Smartpay had more branded searches than Verifone among EFTPOS terminal providers in New Zealand. Smartpay was estimated to have 1.8K branded searches compared to Verifone’s 280, and held a 15% Share of Search versus Verifone’s 2.4%.
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Which is more popular in search, Smartpay or Verifone?
Compare the EFTPOS terminal and in-store payment providers New Zealand merchants use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smartpay, Verifone. The figures are in the table below the chart.
View monthly share of search table
| Month | Windcave | Shift4 | Eftpos NZ | Smartpay | Skyzer | Verifone |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 1.1% | 17.2% | 28.5% | 1.3% | 2.3% |
| Nov 2025 | 42.1% | 2% | 20.3% | 31.5% | 1.8% | 2.4% |
| Dec 2025 | 48.3% | 1% | 16.3% | 29.9% | 1.8% | 2.7% |
| Jan 2026 | 44.7% | 0.99% | 18.7% | 30.8% | 2.2% | 2.6% |
| Feb 2026 | 44.8% | 4.8% | 17.3% | 28.2% | 2.5% | 2.4% |
| Mar 2026 | 37.4% | 18.6% | 18.3% | 21.3% | 2.3% | 2.1% |
| Apr 2026 | 39% | 21.6% | 14.8% | 20.3% | 2.1% | 2.2% |
| May 2026 | 42.9% | 19.8% | 16% | 16.6% | 2.3% | 2.3% |
| Jun 2026 | 43% | 19.2% | 16.4% | 17% | 2.2% | 2.2% |
| Jul 2026 | 45.2% | 18.7% | 17.5% | 14.1% | 2% | 2.4% |
| Aug 2026 | 44.7% | 18.1% | 17.3% | 15% | 2.5% | 2.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Smartpay and Verifone comparison changed over the last 12 months?
3 findings
- Smartpay was ahead of Verifone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among EFTPOS terminal providers in New Zealand moved from 28.5% to 15%, and its estimated monthly branded searches moved from 3.6K to 1.8K.
- Across the 11 months ending August 2026, Verifone’s estimated Share of Search among EFTPOS terminal providers in New Zealand moved from 2.3% to 2.4%, and its estimated monthly branded searches moved from 290 to 280.
How did search popularity change for New Zealand EFTPOS terminal providers in August 2026?
2 changes
In August 2026, Smartpay gained estimated Share of Search among EFTPOS terminal providers in New Zealand, from 14.1% to 15%.
In August 2026, Verifone fell from 5th to 6th among EFTPOS terminal providers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Smartpay’s and Verifone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.