How popular isSmartpay?
In September 2026, people searched for Smartpay by name about 1,140 times in New Zealand, a 36.3% decrease from the previous year. These searches made up 2.6% of all New Zealand payment provider searches, placing Smartpay third out of nine providers. When we asked both ChatGPT and Google AI Overviews about payment providers, Smartpay appeared in one of the five answers and was the sixth most recommended of the nine.
Smartpay is the third most searched of 9 competitors and the sixth most recommended in AI answers.
PayPalShare of searches 80.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
WindcaveShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SmartpayShare of searches 2.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
POLiShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
StripeShare of searches 1.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top payment providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smartpay was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smartpay is the sixth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Windcave5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PayPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- POLi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paystation2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Smartpay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Worldline1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Square1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adyen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about payment providers
5 answers
Asked ChatGPT
“Which payment provider should I use in New Zealand?”
Asked ChatGPT
“What are the best payment providers in New Zealand?”
Asked ChatGPT
“What's the best payment provider in New Zealand for taking card payments?”
Searched Google, AI Overview
“best payment gateway”
Searched Google, AI Overview
“online payment provider”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which payment providers compete with Smartpay?
Share of searches by month for PayPal, Windcave, Smartpay. The figures are in the table below the chart.
View monthly share of searches table
| Month | PayPal | Windcave | Smartpay | POLi | Stripe | Worldline | Square | Paystation | Adyen |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 9% | 3.2% | 2.6% | 1.4% | 2.8% | 1.1% | 0.73% | 0.67% |
| Nov 2025 | 78.7% | 7.9% | 3.9% | 2.8% | 1.5% | 2.6% | 1.1% | 0.9% | 0.66% |
| Dec 2025 | 80.9% | 7.7% | 3.4% | 2.3% | 1.2% | 2.4% | 0.85% | 0.62% | 0.56% |
| Jan 2026 | 80.5% | 7.5% | 3.4% | 2.4% | 1.5% | 2.3% | 1.2% | 0.61% | 0.57% |
| Feb 2026 | 80% | 7.6% | 3.3% | 2.3% | 1.8% | 2.5% | 1% | 0.74% | 0.65% |
| Mar 2026 | 78.6% | 7.5% | 3.9% | 2.3% | 1.6% | 3.4% | 1.2% | 0.9% | 0.68% |
| Apr 2026 | 79.8% | 7.6% | 3.4% | 2% | 1.5% | 3.2% | 1.1% | 0.74% | 0.68% |
| May 2026 | 80.4% | 7.9% | 2.7% | 2.3% | 1.6% | 2.5% | 1.2% | 0.75% | 0.69% |
| Jun 2026 | 80.1% | 7.8% | 2.7% | 2% | 2.2% | 2.6% | 1.2% | 0.74% | 0.7% |
| Jul 2026 | 82.3% | 7.7% | 2.1% | 1.9% | 1.7% | 1.8% | 1.2% | 0.76% | 0.58% |
| Aug 2026 | 79.4% | 9.1% | 2.4% | 2.4% | 1.8% | 1.7% | 1.5% | 0.89% | 0.71% |
| Sep 2026 | 80.1% | 8.9% | 2.6% | 1.9% | 1.9% | 1.6% | 1.4% | 0.9% | 0.67% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.1% | 34.7K | -0.26% | +0.8 points | |
| 2, held 2nd | 8.9% | 3.9K | -3.5% | -0.2 points | |
| 3, held 3rd | 2.6% | 1.1K | +3.7% | +0.1 points | |
| 4, held 4th | 1.9% | 840 | -18.4% | -0.4 points | |
| 5, held 5th | 1.9% | 810 | 0% | 0 points | |
| 6, held 6th | 1.6% | 700 | -7.9% | -0.1 points | |
| 7, held 7th | 1.4% | 600 | -10.4% | -0.1 points | |
| 8, held 8th | 0.9% | 390 | 0% | 0 points | |
| 9, held 9th | 0.67% | 290 | -6.5% | 0 points |
1.
PayPal80.1%
Held 1st. 34.7K estimated branded searches, -0.26% vs prior month. Share +0.8 points.
2.
Windcave8.9%
Held 2nd. 3.9K estimated branded searches, -3.5% vs prior month. Share -0.2 points.
3.
Smartpay2.6%
Held 3rd. 1.1K estimated branded searches, +3.7% vs prior month. Share +0.1 points.
4.
POLi1.9%
Held 4th. 840 estimated branded searches, -18.4% vs prior month. Share -0.4 points.
5.
Stripe1.9%
Held 5th. 810 estimated branded searches, 0% vs prior month. Share 0 points.
1.6%
Held 6th. 700 estimated branded searches, -7.9% vs prior month. Share -0.1 points.
7.
Square1.4%
Held 7th. 600 estimated branded searches, -10.4% vs prior month. Share -0.1 points.
0.9%
Held 8th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
9.
Adyen0.67%
Held 9th. 290 estimated branded searches, -6.5% vs prior month. Share 0 points.
Compare popularity between Smartpay and its closest rivals
Every comparison with Smartpay
12 comparisons
How has branded search demand for Smartpay changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Smartpay in New Zealand fell from 1.8K to 1.1K.
- Across the 12 months ending September 2026, Smartpay’s share of searches among payment providers in New Zealand decreased from 3.2% to 2.6%.
- Across the 12 months ending September 2026, Smartpay’s share of searches among payment providers in New Zealand peaked at 3.9% in November 2025 and was lowest at 2.1% in July 2026.
How did search popularity change for New Zealand payment providers in September 2026?
6 changes
In September 2026, PayPal gained share of searches among payment providers in New Zealand, from 79.4% to 80.1%.
Worldline’s share of searches among payment providers in New Zealand has lost ground for 3 months in a row, from 2.6% to 1.6% in September 2026.
Estimated monthly branded searches for POLi in New Zealand fell 38.7% over 12 measured months, from 1.4K to 840 in September 2026.
Estimated monthly branded searches for Smartpay in New Zealand fell 36.2% over 12 measured months, from 1.7K to 1.1K in September 2026.
Estimated monthly branded searches for Windcave in New Zealand fell 20.1% over 12 measured months, from 4.8K to 3.9K in September 2026.
Estimated monthly branded searches for Adyen in New Zealand fell 19.4% over 12 measured months, from 360 to 290 in September 2026.
How are Smartpay’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Smartpay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- smartpay
- smartpay eftpos
- smartpay eftpos machine
- smartpay payment gateway
Do you work for Smartpay? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Smartpay compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Payment providers | 3rd of 9 | 2.6% | Shown above |
| EFTPOS terminal providers | 4th of 6 | 11.9% | Show ranking |
Is Smartpay your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.