Smartpay vs Windcave:Which is more popular by branded search in New Zealand?
In August 2026, Windcave had more branded searches than Smartpay among EFTPOS terminal providers in New Zealand. Windcave was estimated to have 5.2K branded searches compared to Smartpay’s 1.8K, and held a 44.7% Share of Search versus Smartpay’s 15%.
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Which is more popular in search, Smartpay or Windcave?
Compare the EFTPOS terminal and in-store payment providers New Zealand merchants use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Windcave, Smartpay. The figures are in the table below the chart.
View monthly share of search table
| Month | Windcave | Shift4 | Eftpos NZ | Smartpay | Skyzer | Verifone |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 1.1% | 17.2% | 28.5% | 1.3% | 2.3% |
| Nov 2025 | 42.1% | 2% | 20.3% | 31.5% | 1.8% | 2.4% |
| Dec 2025 | 48.3% | 1% | 16.3% | 29.9% | 1.8% | 2.7% |
| Jan 2026 | 44.7% | 0.99% | 18.7% | 30.8% | 2.2% | 2.6% |
| Feb 2026 | 44.8% | 4.8% | 17.3% | 28.2% | 2.5% | 2.4% |
| Mar 2026 | 37.4% | 18.6% | 18.3% | 21.3% | 2.3% | 2.1% |
| Apr 2026 | 39% | 21.6% | 14.8% | 20.3% | 2.1% | 2.2% |
| May 2026 | 42.9% | 19.8% | 16% | 16.6% | 2.3% | 2.3% |
| Jun 2026 | 43% | 19.2% | 16.4% | 17% | 2.2% | 2.2% |
| Jul 2026 | 45.2% | 18.7% | 17.5% | 14.1% | 2% | 2.4% |
| Aug 2026 | 44.7% | 18.1% | 17.3% | 15% | 2.5% | 2.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Smartpay and Windcave comparison changed over the last 12 months?
3 findings
- Windcave was ahead of Smartpay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among EFTPOS terminal providers in New Zealand moved from 28.5% to 15%, and its estimated monthly branded searches moved from 3.6K to 1.8K.
- Across the 11 months ending August 2026, Windcave’s estimated Share of Search among EFTPOS terminal providers in New Zealand moved from 49.5% to 44.7%, and its estimated monthly branded searches moved from 6.2K to 5.2K.
How did search popularity change for New Zealand EFTPOS terminal providers in August 2026?
2 changes
In August 2026, Smartpay gained estimated Share of Search among EFTPOS terminal providers in New Zealand, from 14.1% to 15%.
In August 2026, Windcave lost estimated Share of Search among EFTPOS terminal providers in New Zealand, from 45.2% to 44.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Smartpay’s and Windcave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smartpay
9 branded search terms
- smartpay
- smartpay co nz
- smartpay eftpos
- smartpay eftpos machine
- smartpay near me
- smartpay new zealand
- smartpay nz
- smartpay online
- smartpay payment gateway
Windcave
12 branded search terms
- windcave
- windcave com
- windcave contact
- windcave eftpos
- windcave eftpos machine
- windcave ltd
- windcave near me
- windcave new zealand
- windcave nz
- windcave payment
- windcave payment gateway
- windcave support
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