How popular isAdyen in search?
In August 2026, there were an estimated 420 branded searches for Adyen in New Zealand which held steady over the last 11 months. Adyen holds 0.4% estimated Share of Search among New Zealand payment providers and is ranked 8th of 8 competitors for search popularity.
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Which payment providers compete with Adyen?
Share of Search by month for Square, PayPal, Windcave, Adyen. The figures are in the table below the chart.
View monthly share of search table
| Month | Square | PayPal | Windcave | Smartpay | Stripe | Worldline | POLi | Adyen |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 48.3% | 5.6% | 3.2% | 1.1% | 2.2% | 1.1% | 0.39% |
| Nov 2025 | 37.9% | 48.2% | 5% | 3.8% | 1.1% | 2.2% | 1.4% | 0.39% |
| Dec 2025 | 38.6% | 49.2% | 4.9% | 3% | 1% | 1.8% | 1.1% | 0.37% |
| Jan 2026 | 38.6% | 49.1% | 4.5% | 3.1% | 1.1% | 2% | 1.2% | 0.33% |
| Feb 2026 | 39.2% | 47.8% | 5% | 3.2% | 1.4% | 1.9% | 1% | 0.36% |
| Mar 2026 | 43.9% | 43.7% | 4.6% | 2.6% | 1.2% | 2.4% | 1.1% | 0.37% |
| Apr 2026 | 39.4% | 47.7% | 5% | 2.6% | 1.3% | 2.5% | 1% | 0.39% |
| May 2026 | 40.1% | 47.8% | 5.1% | 2% | 1.3% | 2.1% | 1.1% | 0.43% |
| Jun 2026 | 40.3% | 47.7% | 5% | 2% | 1.6% | 2.1% | 0.87% | 0.44% |
| Jul 2026 | 40.7% | 48.7% | 4.9% | 1.5% | 1.3% | 1.6% | 0.97% | 0.35% |
| Aug 2026 | 49% | 40.5% | 5% | 1.7% | 1.3% | 1.2% | 0.86% | 0.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49% | 51.6K | +19.7% | +8.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 40.5% | 42.7K | -17.4% | -8.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 5% | 5.2K | +0.39% | +0.1 points | |
| 4, moved from 5th to 4th | 1.7% | 1.8K | +8% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 1.3% | 1.4K | +5.3% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 1.2% | 1.3K | -25% | -0.4 pointsmoved from 4th to 6th | |
| 7, held 7th | 0.86% | 910 | -11.7% | -0.1 points | |
| 8, held 8th | 0.4% | 420 | +13.5% | +0.1 points |
1.
Square49%
moved from 2nd to 1st · 51.6K estimated branded searches · +19.7% vs prior month · +8.4 points
2.
PayPal40.5%
moved from 1st to 2nd · 42.7K estimated branded searches · -17.4% vs prior month · -8.2 points
3.
Windcave5%
held 3rd · 5.2K estimated branded searches · +0.39% vs prior month · +0.1 points
4.
Smartpay1.7%
moved from 5th to 4th · 1.8K estimated branded searches · +8% vs prior month · +0.1 points
5.
Stripe1.3%
moved from 6th to 5th · 1.4K estimated branded searches · +5.3% vs prior month · +0.1 points
1.2%
moved from 4th to 6th · 1.3K estimated branded searches · -25% vs prior month · -0.4 points
7.
POLi0.86%
held 7th · 910 estimated branded searches · -11.7% vs prior month · -0.1 points
8.
Adyen
0.4%
held 8th · 420 estimated branded searches · +13.5% vs prior month · +0.1 points
Compare search popularity between Adyen and its closest rivals
How has branded search demand for Adyen changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Adyen in New Zealand held steady, from 430 to 420.
- Across the 11 months ending August 2026, Adyen’s estimated Share of Search among payment providers in New Zealand held steady, from 0.39% to 0.4%.
How did search popularity change for New Zealand payment providers in August 2026?
6 changes
In August 2026, Square overtook PayPal to take the highest estimated Share of Search among payment providers in New Zealand, at 49%.
In August 2026, PayPal lost estimated Share of Search among payment providers in New Zealand, from 48.7% to 40.5%.
In August 2026, Smartpay rose from 5th to 4th among payment providers in New Zealand.
In August 2026, Stripe rose from 6th to 5th among payment providers in New Zealand.
In August 2026, Worldline fell from 4th to 6th among payment providers in New Zealand.
Estimated monthly branded searches for POLi in New Zealand fell 27.2% over 11 measured months, from 1.3K to 910 in August 2026.
How is Adyen measured?
Brandwave collects information about searches that people make online using Adyen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- adyen
- adyen com
- adyen eftpos
- adyen near me
- adyen new zealand
- adyen nz
- adyen online
- adyen payment gateway
- adyen payments
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Is Adyen your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.