Brandwave

Adyen vs Airwallex:Which is more popular?

In September 2026, Airwallex had more branded searches than Adyen among payment processors in New Zealand. Airwallex had about 2,400 branded searches, while Adyen had 260. Airwallex made up 4.2% of all payment processor searches we track, and Adyen accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about payment processors, Adyen appeared in two of the five answers and Airwallex in one. Adyen was mentioned before Airwallex in two out of three answers that named either.

Among payment processors in New Zealand in September 2026

Who do people search for more?

Airwallex, about 9 searches for every 1 for Adyen

Airwallex 2.4K searchesAdyen 260 searches

Who does AI mention more?

Adyen, mentioned in 2 of 5 answers, Airwallex in 1

Adyen in 2 of 5Airwallex in 1 of 5

Who does AI recommend more?

Adyen, named ahead of Airwallex in 2 of 3 answers

Adyen first in 2Airwallex first in 1

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Top payment processors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adyen was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Airwallex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adyen was listed before Airwallex in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Windcave2nd
  3. PayPal3rd
  4. Square3rd
  5. Paystation5th
  6. Airwallex6th
  7. Shopify POS6th
  8. Adyen8th
  9. Revolut–
  10. GoCardless–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Windcave3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify POS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paystation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adyen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoCardless0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about payment processors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Adyen or Airwallex more popular in search?

This chart shows how often people search Google for Adyen and Airwallex by name. Each line represents a brand's share of searches for all 15 payment processors we track, month by month, from searches in New Zealand.

Adyen and Airwallex among payment processors in New Zealand, by month

Share of searches by month for Airwallex, Adyen. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalRevolutWindcaveAirwallexGoCardlessStripeWorldlineWiseSquareMollieBraintreePaystationAdyenShopify POSCheckout.com
Oct 202568.1%11.1%7.2%3.1%2.7%1.2%2.2%0.7%0.71%0.78%0.53%0.63%0.52%0.52%0.02%
Nov 202567.3%13.4%5.9%3.1%2.2%1.2%2.1%0.76%0.74%0.77%0.79%0.77%0.51%0.51%0.02%
Dec 202567.3%13.4%5.8%4.7%2.2%0.95%1.9%0.64%0.56%0.77%0.53%0.51%0.42%0.42%0.02%
Jan 202665.6%15.9%5.7%3%2.6%1.1%1.8%0.73%0.79%0.92%0.53%0.5%0.4%0.5%0.02%
Feb 202667.2%13.4%5.8%3%2.7%1.4%2.1%0.69%0.69%0.63%0.53%0.63%0.51%0.63%0.02%
Mar 202663.2%15.4%5.5%4.4%3%1.1%2.6%0.89%0.74%0.73%0.6%0.73%0.48%0.59%0.02%
Apr 202666.7%13.4%5.9%3.8%2.2%1.1%2.6%0.81%0.75%0.62%0.52%0.62%0.51%0.41%0.02%
May 202666.5%13.4%5.9%3.8%2.7%1.1%2%0.78%0.75%0.76%0.65%0.62%0.51%0.51%0.02%
Jun 202663.6%15.6%5.5%4.4%2.6%1.5%2%0.88%0.79%0.73%0.92%0.59%0.48%0.48%0.02%
Jul 202664.9%16.4%5.6%3.7%2.6%1.1%1.4%0.81%0.69%0.74%0.63%0.6%0.4%0.4%0.02%
Aug 202662.7%15.8%6.6%4.3%3%1.3%1.3%0.99%1%0.7%0.6%0.7%0.47%0.38%0.02%
Sep 202661.1%18.5%6.4%4.2%2.5%1.3%1.2%0.9%0.86%0.85%0.74%0.69%0.46%0.3%0.02%

How has the Adyen and Airwallex comparison changed over the last 12 months?

3 findings
  • Airwallex was ahead of Adyen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adyen’s share of searches among payment processors in New Zealand moved from 0.52% to 0.46%, and its estimated monthly branded searches moved from 320 to 260.
  • Across the 12 months ending September 2026, Airwallex’s share of searches among payment processors in New Zealand moved from 3.1% to 4.2%, and its estimated monthly branded searches moved from 1.9K to 2.4K.

How did search popularity change for New Zealand payment processors in September 2026?

2 changes

  1. Estimated monthly branded searches for Airwallex in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

  2. Estimated monthly branded searches for Adyen in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adyen’s and Airwallex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adyen

1 branded search term

  • adyen

Airwallex

1 branded search term

  • airwallex

How the Brand Demand Index is measured

Other head-to-heads among payment processors

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