Brandwave

GoCardless vs PayPal:Which is more popular?

In September 2026, PayPal had more branded searches than GoCardless among payment processors in New Zealand. PayPal had about 34,700 branded searches, while GoCardless had 1,390. PayPal made up 61.1% of all payment processor searches we track, and GoCardless accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about payment processors, PayPal appeared in three of the five answers and GoCardless in none.

Among payment processors in New Zealand in September 2026

Who do people search for more?

PayPal, about 25 searches for every 1 for GoCardless

PayPal 34.7K searchesGoCardless 1.4K searches

Who does AI mention more?

PayPal, mentioned in 3 of 5 answers, GoCardless in 0

PayPal in 3 of 5GoCardless in 0 of 5

Who does AI recommend more?

PayPal, the only one of the two named

PayPal first in 3GoCardless never named

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Top payment processors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PayPal was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. GoCardless did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Windcave2nd
  3. PayPal3rd
  4. Square3rd
  5. Paystation5th
  6. Airwallex6th
  7. Shopify POS6th
  8. Adyen8th
  9. Revolut–
  10. GoCardless–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Windcave3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify POS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paystation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adyen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoCardless0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about payment processors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is GoCardless or PayPal more popular in search?

This chart shows how often people search Google for GoCardless and PayPal by name. Each line represents a brand's share of searches for all 15 payment processors we track, month by month, from searches in New Zealand.

GoCardless and PayPal among payment processors in New Zealand, by month

Share of searches by month for PayPal, GoCardless. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalRevolutWindcaveAirwallexGoCardlessStripeWorldlineWiseSquareMollieBraintreePaystationAdyenShopify POSCheckout.com
Oct 202568.1%11.1%7.2%3.1%2.7%1.2%2.2%0.7%0.71%0.78%0.53%0.63%0.52%0.52%0.02%
Nov 202567.3%13.4%5.9%3.1%2.2%1.2%2.1%0.76%0.74%0.77%0.79%0.77%0.51%0.51%0.02%
Dec 202567.3%13.4%5.8%4.7%2.2%0.95%1.9%0.64%0.56%0.77%0.53%0.51%0.42%0.42%0.02%
Jan 202665.6%15.9%5.7%3%2.6%1.1%1.8%0.73%0.79%0.92%0.53%0.5%0.4%0.5%0.02%
Feb 202667.2%13.4%5.8%3%2.7%1.4%2.1%0.69%0.69%0.63%0.53%0.63%0.51%0.63%0.02%
Mar 202663.2%15.4%5.5%4.4%3%1.1%2.6%0.89%0.74%0.73%0.6%0.73%0.48%0.59%0.02%
Apr 202666.7%13.4%5.9%3.8%2.2%1.1%2.6%0.81%0.75%0.62%0.52%0.62%0.51%0.41%0.02%
May 202666.5%13.4%5.9%3.8%2.7%1.1%2%0.78%0.75%0.76%0.65%0.62%0.51%0.51%0.02%
Jun 202663.6%15.6%5.5%4.4%2.6%1.5%2%0.88%0.79%0.73%0.92%0.59%0.48%0.48%0.02%
Jul 202664.9%16.4%5.6%3.7%2.6%1.1%1.4%0.81%0.69%0.74%0.63%0.6%0.4%0.4%0.02%
Aug 202662.7%15.8%6.6%4.3%3%1.3%1.3%0.99%1%0.7%0.6%0.7%0.47%0.38%0.02%
Sep 202661.1%18.5%6.4%4.2%2.5%1.3%1.2%0.9%0.86%0.85%0.74%0.69%0.46%0.3%0.02%

How has the GoCardless and PayPal comparison changed over the last 12 months?

3 findings
  • PayPal was ahead of GoCardless in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GoCardless’ share of searches among payment processors in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 1.7K to 1.4K.
  • Across the 12 months ending September 2026, PayPal’s share of searches among payment processors in New Zealand moved from 68.1% to 61.1%, and its estimated monthly branded searches moved from 42.1K to 34.7K.

How did search popularity change for New Zealand payment processors in September 2026?

2 changes

  1. In September 2026, PayPal lost share of searches among payment processors in New Zealand, from 62.7% to 61.1%.

  2. In September 2026, GoCardless lost share of searches among payment processors in New Zealand, from 3% to 2.5%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using GoCardless’ and PayPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GoCardless

2 branded search terms

  • gocardless
  • gocardless prime

PayPal

13 branded search terms

  • my paypal
  • paypal
  • paypal app
  • paypal aus
  • paypal card
  • paypal contacts
  • paypal currency exchange
  • paypal debit card
  • paypal founders
  • paypal gift card
  • paypal me
  • paypal me link
  • paypal share

How the Brand Demand Index is measured

Other head-to-heads among payment processors

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