How popular isPayPal in search?
In August 2026, there were an estimated 42.7K branded searches for PayPal in New Zealand which is down 20% over the last 11 months. PayPal holds 30.3% estimated Share of Search among New Zealand buy now pay later in new zealand and is ranked 2nd of 4 competitors for search popularity.
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Which buy now pay later in new zealand compete with PayPal?
Share of Search by month for Afterpay, PayPal, Klarna, Laybuy. The figures are in the table below the chart.
View monthly share of search table
| Month | Afterpay | PayPal | Klarna | Laybuy |
|---|---|---|---|---|
| Oct 2025 | 62.4% | 30.9% | 5.1% | 1.7% |
| Nov 2025 | 61.9% | 31.4% | 5.1% | 1.7% |
| Dec 2025 | 58.5% | 35% | 4.9% | 1.7% |
| Jan 2026 | 57.6% | 35.7% | 5% | 1.7% |
| Feb 2026 | 54.6% | 38.7% | 4.9% | 1.8% |
| Mar 2026 | 58.4% | 34.4% | 5.3% | 1.9% |
| Apr 2026 | 54.4% | 38.9% | 4.6% | 2.1% |
| May 2026 | 54.2% | 39% | 4.9% | 1.9% |
| Jun 2026 | 54% | 39.1% | 5% | 1.9% |
| Jul 2026 | 53% | 38.4% | 6.5% | 2.1% |
| Aug 2026 | 60.3% | 30.3% | 7.3% | 2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.3% | 84.8K | +19% | +7.3 points | |
| 2, held 2nd | 30.3% | 42.7K | -17.4% | -8.1 points | |
| 3, held 3rd | 7.3% | 10.3K | +17.9% | +0.8 points | |
| 4, held 4th | 2% | 2.9K | +0.7% | -0.1 points |
1.
Afterpay60.3%
held 1st · 84.8K estimated branded searches · +19% vs prior month · +7.3 points
2.
PayPal30.3%
held 2nd · 42.7K estimated branded searches · -17.4% vs prior month · -8.1 points
3.
Klarna7.3%
held 3rd · 10.3K estimated branded searches · +17.9% vs prior month · +0.8 points
4.
Laybuy2%
held 4th · 2.9K estimated branded searches · +0.7% vs prior month · -0.1 points
Compare search popularity between PayPal and its closest rivals
How has branded search demand for PayPal changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for PayPal in New Zealand fell from 53.3K to 42.7K.
- Across the 11 months ending August 2026, PayPal’s estimated Share of Search among buy now pay later in new zealand in New Zealand decreased from 30.9% to 30.3%.
- Across the 11 months ending August 2026, PayPal’s estimated Share of Search among buy now pay later in new zealand in New Zealand peaked at 39.1% in June 2026 and was lowest at 30.3% in August 2026.
How did search popularity change for New Zealand buy now pay later in new zealand in August 2026?
3 changes
In August 2026, Afterpay gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 53% to 60.3%.
In August 2026, Klarna gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 6.5% to 7.3%.
In August 2026, PayPal lost estimated Share of Search among buy now pay later in new zealand in New Zealand, from 38.4% to 30.3%.
Which payment providers compete with PayPal?
Share of Search by month for Square, PayPal, Windcave. The figures are in the table below the chart.
View monthly share of search table
| Month | Square | PayPal | Windcave | Smartpay | Stripe | Worldline | POLi | Adyen |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 48.3% | 5.6% | 3.2% | 1.1% | 2.2% | 1.1% | 0.39% |
| Nov 2025 | 37.9% | 48.2% | 5% | 3.8% | 1.1% | 2.2% | 1.4% | 0.39% |
| Dec 2025 | 38.6% | 49.2% | 4.9% | 3% | 1% | 1.8% | 1.1% | 0.37% |
| Jan 2026 | 38.6% | 49.1% | 4.5% | 3.1% | 1.1% | 2% | 1.2% | 0.33% |
| Feb 2026 | 39.2% | 47.8% | 5% | 3.2% | 1.4% | 1.9% | 1% | 0.36% |
| Mar 2026 | 43.9% | 43.7% | 4.6% | 2.6% | 1.2% | 2.4% | 1.1% | 0.37% |
| Apr 2026 | 39.4% | 47.7% | 5% | 2.6% | 1.3% | 2.5% | 1% | 0.39% |
| May 2026 | 40.1% | 47.8% | 5.1% | 2% | 1.3% | 2.1% | 1.1% | 0.43% |
| Jun 2026 | 40.3% | 47.7% | 5% | 2% | 1.6% | 2.1% | 0.87% | 0.44% |
| Jul 2026 | 40.7% | 48.7% | 4.9% | 1.5% | 1.3% | 1.6% | 0.97% | 0.35% |
| Aug 2026 | 49% | 40.5% | 5% | 1.7% | 1.3% | 1.2% | 0.86% | 0.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49% | 51.6K | +19.7% | +8.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 40.5% | 42.7K | -17.4% | -8.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 5% | 5.2K | +0.39% | +0.1 points | |
| 4, moved from 5th to 4th | 1.7% | 1.8K | +8% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 1.3% | 1.4K | +5.3% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 1.2% | 1.3K | -25% | -0.4 pointsmoved from 4th to 6th | |
| 7, held 7th | 0.86% | 910 | -11.7% | -0.1 points | |
| 8, held 8th | 0.4% | 420 | +13.5% | +0.1 points |
1.
Square49%
moved from 2nd to 1st · 51.6K estimated branded searches · +19.7% vs prior month · +8.4 points
2.
PayPal40.5%
moved from 1st to 2nd · 42.7K estimated branded searches · -17.4% vs prior month · -8.2 points
3.
Windcave5%
held 3rd · 5.2K estimated branded searches · +0.39% vs prior month · +0.1 points
4.
Smartpay1.7%
moved from 5th to 4th · 1.8K estimated branded searches · +8% vs prior month · +0.1 points
5.
Stripe1.3%
moved from 6th to 5th · 1.4K estimated branded searches · +5.3% vs prior month · +0.1 points
1.2%
moved from 4th to 6th · 1.3K estimated branded searches · -25% vs prior month · -0.4 points
7.
POLi0.86%
held 7th · 910 estimated branded searches · -11.7% vs prior month · -0.1 points
8.
Adyen
0.4%
held 8th · 420 estimated branded searches · +13.5% vs prior month · +0.1 points
Compare search popularity between PayPal and its closest rivals
How has branded search demand for PayPal changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, PayPal’s estimated Share of Search among payment providers in New Zealand decreased from 48.3% to 40.5%.
- Across the 11 months ending August 2026, PayPal’s estimated Share of Search among payment providers in New Zealand peaked at 49.2% in December 2025 and was lowest at 40.5% in August 2026.
- Across the 11 months ending August 2026, PayPal fell from 1st to 2nd among payment providers in New Zealand.
How did search popularity change for New Zealand payment providers in August 2026?
6 changes
In August 2026, Square overtook PayPal to take the highest estimated Share of Search among payment providers in New Zealand, at 49%.
In August 2026, PayPal lost estimated Share of Search among payment providers in New Zealand, from 48.7% to 40.5%.
In August 2026, Smartpay rose from 5th to 4th among payment providers in New Zealand.
In August 2026, Stripe rose from 6th to 5th among payment providers in New Zealand.
In August 2026, Worldline fell from 4th to 6th among payment providers in New Zealand.
Estimated monthly branded searches for POLi in New Zealand fell 27.2% over 11 measured months, from 1.3K to 910 in August 2026.
How is PayPal measured?
Brandwave collects information about searches that people make online using PayPal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
25 branded search terms
- buy paysafecard with paypal
- my paypal
- paypal
- paypal app
- paypal aus
- paypal card
- paypal com
- paypal contacts
- paypal cost
- paypal currency exchange
- paypal customer services
- paypal debit card
- paypal eftpos
- paypal founders
- paypal gift card
- paypal me
- paypal me link
- paypal near me
- paypal nz
- paypal online
- paypal pay in 4
- paypal pay in 4 nz
- paypal payment
- paypal payment gateway
- paypal share
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Is PayPal your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.