Klarna vs PayPal:Which is more popular by branded search in New Zealand?
In August 2026, PayPal had more branded searches than Klarna among buy now pay later in new zealand in New Zealand. PayPal was estimated to have 42.7K branded searches compared to Klarna’s 10.3K, and held a 30.3% Share of Search versus Klarna’s 7.3%.
Follow Klarna vs PayPal and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Klarna or PayPal?
Compare buy now pay later services available to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PayPal, Klarna. The figures are in the table below the chart.
View monthly share of search table
| Month | Afterpay | PayPal | Klarna | Laybuy |
|---|---|---|---|---|
| Oct 2025 | 62.4% | 30.9% | 5.1% | 1.7% |
| Nov 2025 | 61.9% | 31.4% | 5.1% | 1.7% |
| Dec 2025 | 58.5% | 35% | 4.9% | 1.7% |
| Jan 2026 | 57.6% | 35.7% | 5% | 1.7% |
| Feb 2026 | 54.6% | 38.7% | 4.9% | 1.8% |
| Mar 2026 | 58.4% | 34.4% | 5.3% | 1.9% |
| Apr 2026 | 54.4% | 38.9% | 4.6% | 2.1% |
| May 2026 | 54.2% | 39% | 4.9% | 1.9% |
| Jun 2026 | 54% | 39.1% | 5% | 1.9% |
| Jul 2026 | 53% | 38.4% | 6.5% | 2.1% |
| Aug 2026 | 60.3% | 30.3% | 7.3% | 2% |
| Sep 2026 | — | — | — | — |
How has the Klarna and PayPal comparison changed over the last 12 months?
3 findings
- PayPal was ahead of Klarna in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Klarna’s estimated Share of Search among buy now pay later in new zealand in New Zealand moved from 5.1% to 7.3%, and its estimated monthly branded searches moved from 8.7K to 10.3K.
- Across the 11 months ending August 2026, PayPal’s estimated Share of Search among buy now pay later in new zealand in New Zealand moved from 30.9% to 30.3%, and its estimated monthly branded searches moved from 53.3K to 42.7K.
How did search popularity change for New Zealand buy now pay later in new zealand in August 2026?
2 changes
In August 2026, Klarna gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 6.5% to 7.3%.
In August 2026, PayPal lost estimated Share of Search among buy now pay later in new zealand in New Zealand, from 38.4% to 30.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Klarna’s and PayPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Klarna
11 branded search terms
- klarna
- klarna app
- klarna card
- klarna in store
- klarna new zealand
- klarna nz
- klarna pay in 4
- klarna shopping
- klarna store
- klarna stores
- klarna stores nz
PayPal
25 branded search terms
- buy paysafecard with paypal
- my paypal
- paypal
- paypal app
- paypal aus
- paypal card
- paypal com
- paypal contacts
- paypal cost
- paypal currency exchange
- paypal customer services
- paypal debit card
- paypal eftpos
- paypal founders
- paypal gift card
- paypal me
- paypal me link
- paypal near me
- paypal nz
- paypal online
- paypal pay in 4
- paypal pay in 4 nz
- paypal payment
- paypal payment gateway
- paypal share
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.