Adyen vs PayPal:Which is more popular by branded search in New Zealand?
In August 2026, PayPal had more branded searches than Adyen among payment providers in New Zealand. PayPal was estimated to have 42.7K branded searches compared to Adyen’s 420, and held a 40.5% Share of Search versus Adyen’s 0.4%.
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Which is more popular in search, Adyen or PayPal?
Compare the payment gateways and card payment providers New Zealand businesses use to take payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PayPal, Adyen. The figures are in the table below the chart.
View monthly share of search table
| Month | Square | PayPal | Windcave | Smartpay | Stripe | Worldline | POLi | Adyen |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 48.3% | 5.6% | 3.2% | 1.1% | 2.2% | 1.1% | 0.39% |
| Nov 2025 | 37.9% | 48.2% | 5% | 3.8% | 1.1% | 2.2% | 1.4% | 0.39% |
| Dec 2025 | 38.6% | 49.2% | 4.9% | 3% | 1% | 1.8% | 1.1% | 0.37% |
| Jan 2026 | 38.6% | 49.1% | 4.5% | 3.1% | 1.1% | 2% | 1.2% | 0.33% |
| Feb 2026 | 39.2% | 47.8% | 5% | 3.2% | 1.4% | 1.9% | 1% | 0.36% |
| Mar 2026 | 43.9% | 43.7% | 4.6% | 2.6% | 1.2% | 2.4% | 1.1% | 0.37% |
| Apr 2026 | 39.4% | 47.7% | 5% | 2.6% | 1.3% | 2.5% | 1% | 0.39% |
| May 2026 | 40.1% | 47.8% | 5.1% | 2% | 1.3% | 2.1% | 1.1% | 0.43% |
| Jun 2026 | 40.3% | 47.7% | 5% | 2% | 1.6% | 2.1% | 0.87% | 0.44% |
| Jul 2026 | 40.7% | 48.7% | 4.9% | 1.5% | 1.3% | 1.6% | 0.97% | 0.35% |
| Aug 2026 | 49% | 40.5% | 5% | 1.7% | 1.3% | 1.2% | 0.86% | 0.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Adyen and PayPal comparison changed over the last 12 months?
3 findings
- PayPal was ahead of Adyen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adyen’s estimated Share of Search among payment providers in New Zealand moved from 0.39% to 0.4%, and its estimated monthly branded searches moved from 430 to 420.
- Across the 11 months ending August 2026, PayPal’s estimated Share of Search among payment providers in New Zealand moved from 48.3% to 40.5%, and its estimated monthly branded searches moved from 53.3K to 42.7K.
How did search popularity change for New Zealand payment providers in August 2026?
2 changes
In August 2026, Square overtook PayPal to take the highest estimated Share of Search among payment providers in New Zealand, at 49%.
In August 2026, PayPal lost estimated Share of Search among payment providers in New Zealand, from 48.7% to 40.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Adyen’s and PayPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adyen
9 branded search terms
- adyen
- adyen com
- adyen eftpos
- adyen near me
- adyen new zealand
- adyen nz
- adyen online
- adyen payment gateway
- adyen payments
PayPal
25 branded search terms
- buy paysafecard with paypal
- my paypal
- paypal
- paypal app
- paypal aus
- paypal card
- paypal com
- paypal contacts
- paypal cost
- paypal currency exchange
- paypal customer services
- paypal debit card
- paypal eftpos
- paypal founders
- paypal gift card
- paypal me
- paypal me link
- paypal near me
- paypal nz
- paypal online
- paypal pay in 4
- paypal pay in 4 nz
- paypal payment
- paypal payment gateway
- paypal share
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.