Brandwave

PayPal vs Stripe:Which is more popular by branded search in New Zealand?

In August 2026, PayPal had more branded searches than Stripe among payment providers in New Zealand. PayPal was estimated to have 42.7K branded searches compared to Stripe’s 1.4K, and held a 40.5% Share of Search versus Stripe’s 1.3%.

Share of Search among payment providers in New Zealand in August 2026Which is more popular in search, PayPal or Stripe?
PayPal40.5%42.7K searches
vs
Stripe1.3%1.4K searches

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Which is more popular in search, PayPal or Stripe?

Compare the payment gateways and card payment providers New Zealand businesses use to take payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PayPal and Stripe among payment providers in New Zealand, by month

Share of Search by month for PayPal, Stripe. The figures are in the table below the chart.

View monthly share of search table
MonthSquarePayPalWindcaveSmartpayStripeWorldlinePOLiAdyen
Oct 202538%48.3%5.6%3.2%1.1%2.2%1.1%0.39%
Nov 202537.9%48.2%5%3.8%1.1%2.2%1.4%0.39%
Dec 202538.6%49.2%4.9%3%1%1.8%1.1%0.37%
Jan 202638.6%49.1%4.5%3.1%1.1%2%1.2%0.33%
Feb 202639.2%47.8%5%3.2%1.4%1.9%1%0.36%
Mar 202643.9%43.7%4.6%2.6%1.2%2.4%1.1%0.37%
Apr 202639.4%47.7%5%2.6%1.3%2.5%1%0.39%
May 202640.1%47.8%5.1%2%1.3%2.1%1.1%0.43%
Jun 202640.3%47.7%5%2%1.6%2.1%0.87%0.44%
Jul 202640.7%48.7%4.9%1.5%1.3%1.6%0.97%0.35%
Aug 202649%40.5%5%1.7%1.3%1.2%0.86%0.4%
Sep 2026————————

How has the PayPal and Stripe comparison changed over the last 12 months?

  • PayPal was ahead of Stripe in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, PayPal’s estimated Share of Search among payment providers in New Zealand moved from 48.3% to 40.5%, and its estimated monthly branded searches moved from 53.3K to 42.7K.
  • Across the 11 months ending August 2026, Stripe’s estimated Share of Search among payment providers in New Zealand moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 1.3K to 1.4K.

How did search popularity change for New Zealand payment providers in August 2026?

  1. In August 2026, Square overtook PayPal to take the highest estimated Share of Search among payment providers in New Zealand, at 49%.

  2. In August 2026, PayPal lost estimated Share of Search among payment providers in New Zealand, from 48.7% to 40.5%.

  3. In August 2026, Stripe rose from 6th to 5th among payment providers in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using PayPal’s and Stripe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PayPal

25 branded search terms

  • buy paysafecard with paypal
  • my paypal
  • paypal
  • paypal app
  • paypal aus
  • paypal card
  • paypal com
  • paypal contacts
  • paypal cost
  • paypal currency exchange
  • paypal customer services
  • paypal debit card
  • paypal eftpos
  • paypal founders
  • paypal gift card
  • paypal me
  • paypal me link
  • paypal near me
  • paypal nz
  • paypal online
  • paypal pay in 4
  • paypal pay in 4 nz
  • paypal payment
  • paypal payment gateway
  • paypal share

Stripe

4 branded search terms

  • stripe eftpos
  • stripe nz
  • stripe payment gateway
  • stripe payments

How the Brand Demand Index is measured

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