Brandwave

PayPal vs Windcave:Which is more popular?

In September 2026, PayPal had more branded searches than Windcave among payment processors in New Zealand. PayPal had about 34,700 branded searches, while Windcave had 3,630. PayPal made up 61.1% of all payment processor searches we track, and Windcave accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about payment processors, PayPal and Windcave each appeared in three of the five answers. Windcave was mentioned before PayPal in three out of five answers.

Among payment processors in New Zealand in September 2026

Who do people search for more?

PayPal, about 10 searches for every 1 for Windcave

PayPal 34.7K searchesWindcave 3.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

PayPal in 3 of 5Windcave in 3 of 5

Who does AI recommend more?

Windcave, named ahead of PayPal in 3 of 5 answers

Windcave first in 3PayPal first in 2

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Top payment processors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PayPal was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Windcave was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Windcave was listed before PayPal in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Windcave2nd
  3. PayPal3rd
  4. Square3rd
  5. Paystation5th
  6. Airwallex6th
  7. Shopify POS6th
  8. Adyen8th
  9. Revolut–
  10. GoCardless–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Windcave3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify POS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paystation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adyen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoCardless0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about payment processors

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is PayPal or Windcave more popular in search?

This chart shows how often people search Google for PayPal and Windcave by name. Each line represents a brand's share of searches for all 15 payment processors we track, month by month, from searches in New Zealand.

PayPal and Windcave among payment processors in New Zealand, by month

Share of searches by month for PayPal, Windcave. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalRevolutWindcaveAirwallexGoCardlessStripeWorldlineWiseSquareMollieBraintreePaystationAdyenShopify POSCheckout.com
Oct 202568.1%11.1%7.2%3.1%2.7%1.2%2.2%0.7%0.71%0.78%0.53%0.63%0.52%0.52%0.02%
Nov 202567.3%13.4%5.9%3.1%2.2%1.2%2.1%0.76%0.74%0.77%0.79%0.77%0.51%0.51%0.02%
Dec 202567.3%13.4%5.8%4.7%2.2%0.95%1.9%0.64%0.56%0.77%0.53%0.51%0.42%0.42%0.02%
Jan 202665.6%15.9%5.7%3%2.6%1.1%1.8%0.73%0.79%0.92%0.53%0.5%0.4%0.5%0.02%
Feb 202667.2%13.4%5.8%3%2.7%1.4%2.1%0.69%0.69%0.63%0.53%0.63%0.51%0.63%0.02%
Mar 202663.2%15.4%5.5%4.4%3%1.1%2.6%0.89%0.74%0.73%0.6%0.73%0.48%0.59%0.02%
Apr 202666.7%13.4%5.9%3.8%2.2%1.1%2.6%0.81%0.75%0.62%0.52%0.62%0.51%0.41%0.02%
May 202666.5%13.4%5.9%3.8%2.7%1.1%2%0.78%0.75%0.76%0.65%0.62%0.51%0.51%0.02%
Jun 202663.6%15.6%5.5%4.4%2.6%1.5%2%0.88%0.79%0.73%0.92%0.59%0.48%0.48%0.02%
Jul 202664.9%16.4%5.6%3.7%2.6%1.1%1.4%0.81%0.69%0.74%0.63%0.6%0.4%0.4%0.02%
Aug 202662.7%15.8%6.6%4.3%3%1.3%1.3%0.99%1%0.7%0.6%0.7%0.47%0.38%0.02%
Sep 202661.1%18.5%6.4%4.2%2.5%1.3%1.2%0.9%0.86%0.85%0.74%0.69%0.46%0.3%0.02%

How has the PayPal and Windcave comparison changed over the last 12 months?

3 findings
  • PayPal was ahead of Windcave in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PayPal’s share of searches among payment processors in New Zealand moved from 68.1% to 61.1%, and its estimated monthly branded searches moved from 42.1K to 34.7K.
  • Across the 12 months ending September 2026, Windcave’s share of searches among payment processors in New Zealand moved from 7.2% to 6.4%, and its estimated monthly branded searches moved from 4.5K to 3.6K.

How did search popularity change for New Zealand payment processors in September 2026?

2 changes
  1. In September 2026, PayPal lost share of searches among payment processors in New Zealand, from 62.7% to 61.1%.

  2. Estimated monthly branded searches for Windcave in New Zealand fell 18.4% over 12 measured months, from 4.5K to 3.6K in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using PayPal’s and Windcave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PayPal

13 branded search terms

  • my paypal
  • paypal
  • paypal app
  • paypal aus
  • paypal card
  • paypal contacts
  • paypal currency exchange
  • paypal debit card
  • paypal founders
  • paypal gift card
  • paypal me
  • paypal me link
  • paypal share

Windcave

2 branded search terms

  • windcave
  • windcave ltd

How the Brand Demand Index is measured

Other head-to-heads among payment processors

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