Brandwave

Adyen vs Braintree:Which is more popular?

In September 2026, Braintree had more branded searches than Adyen among payment processors in New Zealand. Braintree had about 420 branded searches, while Adyen had 260. Braintree made up 0.74% of all payment processor searches we track, and Adyen accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about payment processors, Adyen appeared in two of the five answers and Braintree in none.

Among payment processors in New Zealand in September 2026

Who do people search for more?

Braintree, about 62% more searches than Adyen

Braintree 420 searchesAdyen 260 searches

Who does AI mention more?

Adyen, mentioned in 2 of 5 answers, Braintree in 0

Adyen in 2 of 5Braintree in 0 of 5

Who does AI recommend more?

Adyen, the only one of the two named

Adyen first in 2Braintree never named

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Top payment processors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adyen was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Braintree did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Windcave2nd
  3. PayPal3rd
  4. Square3rd
  5. Paystation5th
  6. Airwallex6th
  7. Shopify POS6th
  8. Adyen8th
  9. Revolut–
  10. +4 more
  11. Braintree–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Windcave3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify POS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paystation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adyen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braintree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about payment processors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Adyen or Braintree more popular in search?

This chart shows how often people search Google for Adyen and Braintree by name. Each line represents a brand's share of searches for all 15 payment processors we track, month by month, from searches in New Zealand.

Adyen and Braintree among payment processors in New Zealand, by month

Share of searches by month for Braintree, Adyen. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalRevolutWindcaveAirwallexGoCardlessStripeWorldlineWiseSquareMollieBraintreePaystationAdyenShopify POSCheckout.com
Oct 202568.1%11.1%7.2%3.1%2.7%1.2%2.2%0.7%0.71%0.78%0.53%0.63%0.52%0.52%0.02%
Nov 202567.3%13.4%5.9%3.1%2.2%1.2%2.1%0.76%0.74%0.77%0.79%0.77%0.51%0.51%0.02%
Dec 202567.3%13.4%5.8%4.7%2.2%0.95%1.9%0.64%0.56%0.77%0.53%0.51%0.42%0.42%0.02%
Jan 202665.6%15.9%5.7%3%2.6%1.1%1.8%0.73%0.79%0.92%0.53%0.5%0.4%0.5%0.02%
Feb 202667.2%13.4%5.8%3%2.7%1.4%2.1%0.69%0.69%0.63%0.53%0.63%0.51%0.63%0.02%
Mar 202663.2%15.4%5.5%4.4%3%1.1%2.6%0.89%0.74%0.73%0.6%0.73%0.48%0.59%0.02%
Apr 202666.7%13.4%5.9%3.8%2.2%1.1%2.6%0.81%0.75%0.62%0.52%0.62%0.51%0.41%0.02%
May 202666.5%13.4%5.9%3.8%2.7%1.1%2%0.78%0.75%0.76%0.65%0.62%0.51%0.51%0.02%
Jun 202663.6%15.6%5.5%4.4%2.6%1.5%2%0.88%0.79%0.73%0.92%0.59%0.48%0.48%0.02%
Jul 202664.9%16.4%5.6%3.7%2.6%1.1%1.4%0.81%0.69%0.74%0.63%0.6%0.4%0.4%0.02%
Aug 202662.7%15.8%6.6%4.3%3%1.3%1.3%0.99%1%0.7%0.6%0.7%0.47%0.38%0.02%
Sep 202661.1%18.5%6.4%4.2%2.5%1.3%1.2%0.9%0.86%0.85%0.74%0.69%0.46%0.3%0.02%

How has the Adyen and Braintree comparison changed over the last 12 months?

3 findings
  • Braintree was ahead of Adyen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adyen’s share of searches among payment processors in New Zealand moved from 0.52% to 0.46%, and its estimated monthly branded searches moved from 320 to 260.
  • Across the 12 months ending September 2026, Braintree’s share of searches among payment processors in New Zealand moved from 0.53% to 0.74%, and its estimated monthly branded searches moved from 330 to 420.

How did search popularity change for New Zealand payment processors in September 2026?

2 changes

  1. In September 2026, Braintree rose from 12th to 11th among payment processors in New Zealand.

  2. Estimated monthly branded searches for Adyen in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Adyen’s and Braintree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adyen

1 branded search term

  • adyen

Braintree

2 branded search terms

  • braintree
  • braintree payment

How the Brand Demand Index is measured

Other head-to-heads among payment processors

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