Brandwave

Stripe vs Windcave:Which is more popular?

In September 2026, Windcave had more branded searches than Stripe among payment providers in New Zealand. Windcave had about 3,860 branded searches, while Stripe had 810. Windcave made up 8.9% of all payment provider searches we track, and Stripe accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about payment providers, both Stripe and Windcave appeared in all five answers. Stripe was mentioned before Windcave in every answer.

Among payment providers in New Zealand in September 2026

Who do people search for more?

Windcave, about 5 searches for every 1 for Stripe

Windcave 3.9K searchesStripe 810 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Stripe in 5 of 5Windcave in 5 of 5

Who does AI recommend more?

Stripe, named ahead of Windcave in every answer

Stripe first in 5Windcave never first

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Top payment providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Stripe and Windcave showed up in all five answers. Stripe was listed before Windcave in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Windcave2nd
  3. PayPal3rd
  4. Paystation4th
  5. Worldline5th
  6. Smartpay6th
  7. POLi7th
  8. Square8th
  9. Adyen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Windcave5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • POLi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paystation2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smartpay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worldline1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adyen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about payment providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Stripe or Windcave more popular in search?

This chart shows how often people search Google for Stripe and Windcave by name. Each line represents a brand's share of searches for all nine payment providers we track, month by month, from searches in New Zealand.

Stripe and Windcave among payment providers in New Zealand, by month

Share of searches by month for Windcave, Stripe. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalWindcaveSmartpayPOLiStripeWorldlineSquarePaystationAdyen
Oct 202578.5%9%3.2%2.6%1.4%2.8%1.1%0.73%0.67%
Nov 202578.7%7.9%3.9%2.8%1.5%2.6%1.1%0.9%0.66%
Dec 202580.9%7.7%3.4%2.3%1.2%2.4%0.85%0.62%0.56%
Jan 202680.5%7.5%3.4%2.4%1.5%2.3%1.2%0.61%0.57%
Feb 202680%7.6%3.3%2.3%1.8%2.5%1%0.74%0.65%
Mar 202678.6%7.5%3.9%2.3%1.6%3.4%1.2%0.9%0.68%
Apr 202679.8%7.6%3.4%2%1.5%3.2%1.1%0.74%0.68%
May 202680.4%7.9%2.7%2.3%1.6%2.5%1.2%0.75%0.69%
Jun 202680.1%7.8%2.7%2%2.2%2.6%1.2%0.74%0.7%
Jul 202682.3%7.7%2.1%1.9%1.7%1.8%1.2%0.76%0.58%
Aug 202679.4%9.1%2.4%2.4%1.8%1.7%1.5%0.89%0.71%
Sep 202680.1%8.9%2.6%1.9%1.9%1.6%1.4%0.9%0.67%

How has the Stripe and Windcave comparison changed over the last 12 months?

3 findings
  • Windcave was ahead of Stripe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Stripe’s share of searches among payment providers in New Zealand moved from 1.4% to 1.9%, and its estimated monthly branded searches moved from 770 to 810.
  • Across the 12 months ending September 2026, Windcave’s share of searches among payment providers in New Zealand moved from 9% to 8.9%, and its estimated monthly branded searches moved from 4.8K to 3.9K.

How did search popularity change for New Zealand payment providers in September 2026?

1 change
  1. Estimated monthly branded searches for Windcave in New Zealand fell 20.1% over 12 measured months, from 4.8K to 3.9K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Stripe’s and Windcave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stripe

3 branded search terms

  • stripe eftpos
  • stripe payment gateway
  • stripe payments

Windcave

5 branded search terms

  • windcave
  • windcave eftpos
  • windcave ltd
  • windcave payment
  • windcave payment gateway

How the Brand Demand Index is measured

Other head-to-heads among payment providers

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