Brandwave

Stripe vs Wise:Which is more popular?

In September 2026, Stripe had more branded searches than Wise among payment processors in New Zealand. Stripe had about 720 branded searches, while Wise had 510. Stripe made up 1.3% of all payment processor searches we track, and Wise accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about payment processors, Stripe appeared in all five answers and Wise in none.

Among payment processors in New Zealand in September 2026

Who do people search for more?

Stripe, about 41% more searches than Wise

Stripe 720 searchesWise 510 searches

Who does AI mention more?

Stripe, mentioned in every answer we collected

Stripe in 5 of 5Wise in 0 of 5

Who does AI recommend more?

Stripe, the only one of the two named

Stripe first in 5Wise never named

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Top payment processors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stripe appeared in all five answers. Wise did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Windcave2nd
  3. PayPal3rd
  4. Square3rd
  5. Paystation5th
  6. Airwallex6th
  7. Shopify POS6th
  8. Adyen8th
  9. Revolut–
  10. +2 more
  11. Wise–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Windcave3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify POS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paystation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adyen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about payment processors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Stripe or Wise more popular in search?

This chart shows how often people search Google for Stripe and Wise by name. Each line represents a brand's share of searches for all 15 payment processors we track, month by month, from searches in New Zealand.

Stripe and Wise among payment processors in New Zealand, by month

Share of searches by month for Stripe, Wise. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalRevolutWindcaveAirwallexGoCardlessStripeWorldlineWiseSquareMollieBraintreePaystationAdyenShopify POSCheckout.com
Oct 202568.1%11.1%7.2%3.1%2.7%1.2%2.2%0.7%0.71%0.78%0.53%0.63%0.52%0.52%0.02%
Nov 202567.3%13.4%5.9%3.1%2.2%1.2%2.1%0.76%0.74%0.77%0.79%0.77%0.51%0.51%0.02%
Dec 202567.3%13.4%5.8%4.7%2.2%0.95%1.9%0.64%0.56%0.77%0.53%0.51%0.42%0.42%0.02%
Jan 202665.6%15.9%5.7%3%2.6%1.1%1.8%0.73%0.79%0.92%0.53%0.5%0.4%0.5%0.02%
Feb 202667.2%13.4%5.8%3%2.7%1.4%2.1%0.69%0.69%0.63%0.53%0.63%0.51%0.63%0.02%
Mar 202663.2%15.4%5.5%4.4%3%1.1%2.6%0.89%0.74%0.73%0.6%0.73%0.48%0.59%0.02%
Apr 202666.7%13.4%5.9%3.8%2.2%1.1%2.6%0.81%0.75%0.62%0.52%0.62%0.51%0.41%0.02%
May 202666.5%13.4%5.9%3.8%2.7%1.1%2%0.78%0.75%0.76%0.65%0.62%0.51%0.51%0.02%
Jun 202663.6%15.6%5.5%4.4%2.6%1.5%2%0.88%0.79%0.73%0.92%0.59%0.48%0.48%0.02%
Jul 202664.9%16.4%5.6%3.7%2.6%1.1%1.4%0.81%0.69%0.74%0.63%0.6%0.4%0.4%0.02%
Aug 202662.7%15.8%6.6%4.3%3%1.3%1.3%0.99%1%0.7%0.6%0.7%0.47%0.38%0.02%
Sep 202661.1%18.5%6.4%4.2%2.5%1.3%1.2%0.9%0.86%0.85%0.74%0.69%0.46%0.3%0.02%

How has the Stripe and Wise comparison changed over the last 12 months?

3 findings
  • Stripe was ahead of Wise in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Stripe’s share of searches among payment processors in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 720.
  • Across the 12 months ending September 2026, Wise’s share of searches among payment processors in New Zealand moved from 0.7% to 0.9%, and its estimated monthly branded searches moved from 430 to 510.

How did search popularity change for New Zealand payment processors in September 2026?

2 changes

  1. In September 2026, Stripe rose from 7th to 6th among payment processors in New Zealand.

  2. In September 2026, Wise rose from 9th to 8th among payment processors in New Zealand.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Stripe’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stripe

1 branded search term

  • stripe payments

Wise

6 branded search terms

  • wise business
  • wise fx
  • wise payments
  • wise payments ltd
  • wise visa
  • wise web

How the Brand Demand Index is measured

Other head-to-heads among payment processors

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