Brandwave

Airwallex vs Stripe:Which is more popular?

In September 2026, Airwallex had more branded searches than Stripe among payment processors in New Zealand. Airwallex had about 2,400 branded searches, while Stripe had 720. Airwallex made up 4.2% of all payment processor searches we track, and Stripe accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about payment processors, Stripe appeared in all five answers and Airwallex in one. Stripe was mentioned before Airwallex in every answer.

Among payment processors in New Zealand in September 2026

Who do people search for more?

Airwallex, about 3 searches for every 1 for Stripe

Airwallex 2.4K searchesStripe 720 searches

Who does AI mention more?

Stripe, mentioned in every answer we collected

Stripe in 5 of 5Airwallex in 1 of 5

Who does AI recommend more?

Stripe, named ahead of Airwallex in every answer

Stripe first in 5Airwallex never first

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Top payment processors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stripe appeared in all five answers. Airwallex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stripe was listed before Airwallex in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Windcave2nd
  3. PayPal3rd
  4. Square3rd
  5. Paystation5th
  6. Airwallex6th
  7. Shopify POS6th
  8. Adyen8th
  9. Revolut–
  10. GoCardless–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Windcave3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify POS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paystation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adyen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoCardless0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about payment processors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Airwallex or Stripe more popular in search?

This chart shows how often people search Google for Airwallex and Stripe by name. Each line represents a brand's share of searches for all 15 payment processors we track, month by month, from searches in New Zealand.

Airwallex and Stripe among payment processors in New Zealand, by month

Share of searches by month for Airwallex, Stripe. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalRevolutWindcaveAirwallexGoCardlessStripeWorldlineWiseSquareMollieBraintreePaystationAdyenShopify POSCheckout.com
Oct 202568.1%11.1%7.2%3.1%2.7%1.2%2.2%0.7%0.71%0.78%0.53%0.63%0.52%0.52%0.02%
Nov 202567.3%13.4%5.9%3.1%2.2%1.2%2.1%0.76%0.74%0.77%0.79%0.77%0.51%0.51%0.02%
Dec 202567.3%13.4%5.8%4.7%2.2%0.95%1.9%0.64%0.56%0.77%0.53%0.51%0.42%0.42%0.02%
Jan 202665.6%15.9%5.7%3%2.6%1.1%1.8%0.73%0.79%0.92%0.53%0.5%0.4%0.5%0.02%
Feb 202667.2%13.4%5.8%3%2.7%1.4%2.1%0.69%0.69%0.63%0.53%0.63%0.51%0.63%0.02%
Mar 202663.2%15.4%5.5%4.4%3%1.1%2.6%0.89%0.74%0.73%0.6%0.73%0.48%0.59%0.02%
Apr 202666.7%13.4%5.9%3.8%2.2%1.1%2.6%0.81%0.75%0.62%0.52%0.62%0.51%0.41%0.02%
May 202666.5%13.4%5.9%3.8%2.7%1.1%2%0.78%0.75%0.76%0.65%0.62%0.51%0.51%0.02%
Jun 202663.6%15.6%5.5%4.4%2.6%1.5%2%0.88%0.79%0.73%0.92%0.59%0.48%0.48%0.02%
Jul 202664.9%16.4%5.6%3.7%2.6%1.1%1.4%0.81%0.69%0.74%0.63%0.6%0.4%0.4%0.02%
Aug 202662.7%15.8%6.6%4.3%3%1.3%1.3%0.99%1%0.7%0.6%0.7%0.47%0.38%0.02%
Sep 202661.1%18.5%6.4%4.2%2.5%1.3%1.2%0.9%0.86%0.85%0.74%0.69%0.46%0.3%0.02%

How has the Airwallex and Stripe comparison changed over the last 12 months?

3 findings
  • Airwallex was ahead of Stripe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Airwallex’s share of searches among payment processors in New Zealand moved from 3.1% to 4.2%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
  • Across the 12 months ending September 2026, Stripe’s share of searches among payment processors in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 720.

How did search popularity change for New Zealand payment processors in September 2026?

2 changes

  1. In September 2026, Stripe rose from 7th to 6th among payment processors in New Zealand.

  2. Estimated monthly branded searches for Airwallex in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Airwallex’s and Stripe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airwallex

1 branded search term

  • airwallex

Stripe

1 branded search term

  • stripe payments

How the Brand Demand Index is measured

Other head-to-heads among payment processors

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