Brandwave

How popular isWorldline in search?

In August 2026, there were an estimated 1.3K branded searches for Worldline in New Zealand which is down 47.7% over the last 11 months. Worldline holds 1.2% estimated Share of Search among New Zealand payment providers and is ranked 6th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Square49%
  2. PayPal40.5%
  3. Windcave5%
  4. Smartpay1.7%
  5. Stripe1.3%
  6. Worldline1.2%
  7. POLi0.86%
  8. Adyen0.4%
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Which payment providers compete with Worldline?

Worldline against payment providers in New Zealand, by month

Share of Search by month for Square, PayPal, Windcave, Worldline. The figures are in the table below the chart.

View monthly share of search table
MonthSquarePayPalWindcaveSmartpayStripeWorldlinePOLiAdyen
Oct 202538%48.3%5.6%3.2%1.1%2.2%1.1%0.39%
Nov 202537.9%48.2%5%3.8%1.1%2.2%1.4%0.39%
Dec 202538.6%49.2%4.9%3%1%1.8%1.1%0.37%
Jan 202638.6%49.1%4.5%3.1%1.1%2%1.2%0.33%
Feb 202639.2%47.8%5%3.2%1.4%1.9%1%0.36%
Mar 202643.9%43.7%4.6%2.6%1.2%2.4%1.1%0.37%
Apr 202639.4%47.7%5%2.6%1.3%2.5%1%0.39%
May 202640.1%47.8%5.1%2%1.3%2.1%1.1%0.43%
Jun 202640.3%47.7%5%2%1.6%2.1%0.87%0.44%
Jul 202640.7%48.7%4.9%1.5%1.3%1.6%0.97%0.35%
Aug 202649%40.5%5%1.7%1.3%1.2%0.86%0.4%
Sep 2026————————
  1. 1.Square

    49%

    moved from 2nd to 1st · 51.6K estimated branded searches · +19.7% vs prior month · +8.4 points

  2. 2.PayPal

    40.5%

    moved from 1st to 2nd · 42.7K estimated branded searches · -17.4% vs prior month · -8.2 points

  3. held 3rd · 5.2K estimated branded searches · +0.39% vs prior month · +0.1 points

  4. 4.Smartpay

    1.7%

    moved from 5th to 4th · 1.8K estimated branded searches · +8% vs prior month · +0.1 points

  5. 5.Stripe

    1.3%

    moved from 6th to 5th · 1.4K estimated branded searches · +5.3% vs prior month · +0.1 points

  6. 6.Worldline

    1.2%

    moved from 4th to 6th · 1.3K estimated branded searches · -25% vs prior month · -0.4 points

  7. 7.POLi

    0.86%

    held 7th · 910 estimated branded searches · -11.7% vs prior month · -0.1 points

  8. 8.Adyen

    0.4%

    held 8th · 420 estimated branded searches · +13.5% vs prior month · +0.1 points

Compare search popularity between Worldline and its closest rivals

How has branded search demand for Worldline changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Worldline in New Zealand fell from 2.4K to 1.3K.
  • Across the 11 months ending August 2026, Worldline’s estimated Share of Search among payment providers in New Zealand decreased from 2.2% to 1.2%.
  • Across the 11 months ending August 2026, Worldline’s estimated Share of Search among payment providers in New Zealand peaked at 2.5% in April 2026 and was lowest at 1.2% in August 2026.
  • Across the 11 months ending August 2026, Worldline fell from 5th to 6th among payment providers in New Zealand.

How did search popularity change for New Zealand payment providers in August 2026?

  1. In August 2026, Square overtook PayPal to take the highest estimated Share of Search among payment providers in New Zealand, at 49%.

  2. In August 2026, PayPal lost estimated Share of Search among payment providers in New Zealand, from 48.7% to 40.5%.

  3. In August 2026, Smartpay rose from 5th to 4th among payment providers in New Zealand.

  4. In August 2026, Stripe rose from 6th to 5th among payment providers in New Zealand.

  5. In August 2026, Worldline fell from 4th to 6th among payment providers in New Zealand.

  6. Estimated monthly branded searches for POLi in New Zealand fell 27.2% over 11 measured months, from 1.3K to 910 in August 2026.

How is Worldline measured?

Brandwave collects information about searches that people make online using Worldline’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • paymark worldline
  • worldline
  • worldline com
  • worldline eftpos
  • worldline insights
  • worldline near me
  • worldline new zealand
  • worldline nz
  • worldline online
  • worldline paymark
  • worldline payment gateway
  • worldline payments

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How the Brand Demand Index is measured

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Is Worldline your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.