Brandwave

POLi vs Worldline:Which is more popular by branded search in New Zealand?

In August 2026, Worldline had more branded searches than POLi among payment providers in New Zealand. Worldline was estimated to have 1.3K branded searches compared to POLi’s 910, and held a 1.2% Share of Search versus POLi’s 0.86%.

Share of Search among payment providers in New Zealand in August 2026Which is more popular in search, POLi or Worldline?
POLi0.86%910 searches
vs
Worldline1.2%1.3K searches

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Which is more popular in search, POLi or Worldline?

Compare the payment gateways and card payment providers New Zealand businesses use to take payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

POLi and Worldline among payment providers in New Zealand, by month

Share of Search by month for Worldline, POLi. The figures are in the table below the chart.

View monthly share of search table
MonthSquarePayPalWindcaveSmartpayStripeWorldlinePOLiAdyen
Oct 202538%48.3%5.6%3.2%1.1%2.2%1.1%0.39%
Nov 202537.9%48.2%5%3.8%1.1%2.2%1.4%0.39%
Dec 202538.6%49.2%4.9%3%1%1.8%1.1%0.37%
Jan 202638.6%49.1%4.5%3.1%1.1%2%1.2%0.33%
Feb 202639.2%47.8%5%3.2%1.4%1.9%1%0.36%
Mar 202643.9%43.7%4.6%2.6%1.2%2.4%1.1%0.37%
Apr 202639.4%47.7%5%2.6%1.3%2.5%1%0.39%
May 202640.1%47.8%5.1%2%1.3%2.1%1.1%0.43%
Jun 202640.3%47.7%5%2%1.6%2.1%0.87%0.44%
Jul 202640.7%48.7%4.9%1.5%1.3%1.6%0.97%0.35%
Aug 202649%40.5%5%1.7%1.3%1.2%0.86%0.4%
Sep 2026————————

How has the POLi and Worldline comparison changed over the last 12 months?

  • Worldline was ahead of POLi in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, POLi’s estimated Share of Search among payment providers in New Zealand moved from 1.1% to 0.86%, and its estimated monthly branded searches moved from 1.3K to 910.
  • Across the 11 months ending August 2026, Worldline’s estimated Share of Search among payment providers in New Zealand moved from 2.2% to 1.2%, and its estimated monthly branded searches moved from 2.4K to 1.3K.

How did search popularity change for New Zealand payment providers in August 2026?

  1. In August 2026, Worldline fell from 4th to 6th among payment providers in New Zealand.

  2. Estimated monthly branded searches for POLi in New Zealand fell 27.2% over 11 measured months, from 1.3K to 910 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using POLi’s and Worldline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

POLi

4 branded search terms

  • poli nz
  • poli pay
  • poli payment gateway
  • poli payments casino

Worldline

12 branded search terms

  • paymark worldline
  • worldline
  • worldline com
  • worldline eftpos
  • worldline insights
  • worldline near me
  • worldline new zealand
  • worldline nz
  • worldline online
  • worldline paymark
  • worldline payment gateway
  • worldline payments

How the Brand Demand Index is measured

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