Brandwave

How popular isBrex?

In September 2026, people searched for Brex by name about 90 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 1.8% of all New Zealand expense management software searches, placing Brex sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about expense management software, Brex appeared in one of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Brex is the sixth most searched of 10 competitors and the sixth most recommended in AI answers.

  1. AirwallexShare of searches 49.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. DextShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. SAP ConcurShare of searches 11.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ExpensifyShare of searches 10%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. BrexShare of searches 1.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top expense management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brex was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brex is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero Expenses1st
  2. Dext2nd
  3. Airwallex3rd
  4. Expensify4th
  5. Ramp5th
  6. Brex6th
  7. Pleo7th
  8. SAP Concur–
  9. Emburse–
  10. Weel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airwallex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dext3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Expensify3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xero Expenses3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ramp1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP Concur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emburse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about expense management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which expense management software compete with Brex?

Brex against expense management software in New Zealand, by month

Share of searches by month for Airwallex, Dext, SAP Concur, Expensify, Xero Expenses, Brex. The figures are in the table below the chart.

View monthly share of searches table
MonthAirwallexDextSAP ConcurExpensifyXero ExpensesBrexEmbursePleoRampWeel
Oct 202538.6%28.3%13.8%12.2%2.2%2.2%0.81%0.81%0.61%0.41%
Nov 202540.7%23.6%14.3%12.8%2.4%3%1.5%0.86%0.43%0.43%
Dec 202554.5%17.9%10.7%11.5%1.3%1.7%1.1%0.56%0.38%0.38%
Jan 202644.8%22.4%10.8%14.2%1.2%4%0.71%0.94%0.47%0.47%
Feb 202643.1%24.3%10.7%13.6%2%3.2%1.4%0.91%0.45%0.45%
Mar 202647.1%22.4%11%11.9%2.8%2.3%1.3%0.65%0.32%0.32%
Apr 202649.1%22.1%9.6%12.3%1.8%2.2%1.4%0.61%0.41%0.41%
May 202648.2%20.9%11%12.2%2.2%2.8%1%0.6%0.6%0.4%
Jun 202652.1%19.2%12.2%10.8%2%2%0.72%0.36%0.36%0.36%
Jul 202649.1%21.9%11.7%10.2%2.2%1.8%1.8%0.61%0.41%0.2%
Aug 202648%21.8%13.6%10%1.8%2.2%1.4%0.4%0.4%0.4%
Sep 202649.2%22.3%11.1%10%2.3%1.8%1.8%0.61%0.41%0.41%

  1. 1.Airwallex

    49.2%

    Held 1st. 2.4K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Dext

    22.3%

    Held 2nd. 1.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.SAP Concur

    11.1%

    Held 3rd. 540 estimated branded searches, -20.6% vs prior month. Share -2.5 points.

  4. 4.Expensify

    10%

    Held 4th. 490 estimated branded searches, -2% vs prior month. Share 0 points.

  5. 5.Xero Expenses

    2.3%

    Moved from 6th to 5th. 110 estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. 6.Brex

    1.8%

    Moved from 5th to 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  7. 7.Emburse

    1.8%

    Held 7th. 90 estimated branded searches, +28.6% vs prior month. Share +0.4 points.

  8. 8.Pleo

    0.61%

    Held 8th. 30 estimated branded searches, +50% vs prior month. Share +0.2 points.

  9. 9.Ramp

    0.41%

    Held 9th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Weel

    0.41%

    Held 10th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Brex and its closest rivals

Every comparison with Brex

7 comparisons

How has branded search demand for Brex changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Brex in New Zealand fell from 110 to 90.
  • Across the 12 months ending September 2026, Brex’s share of searches among expense management software in New Zealand peaked at 4% in January 2026 and was lowest at 1.7% in December 2025.
  • Across the 12 months ending September 2026, Brex fell from 5th to 6th among expense management software in New Zealand.

How did search popularity change for New Zealand expense management software in September 2026?

6 changes

  1. In September 2026, Airwallex gained share of searches among expense management software in New Zealand, from 48% to 49.2%.

  2. In September 2026, Dext gained share of searches among expense management software in New Zealand, from 21.8% to 22.3%.

  3. In September 2026, SAP Concur lost share of searches among expense management software in New Zealand, from 13.6% to 11.1%.

  4. In September 2026, Xero Expenses rose from 6th to 5th among expense management software in New Zealand.

  5. In September 2026, Brex fell from 5th to 6th among expense management software in New Zealand.

  6. Estimated monthly branded searches for Emburse in New Zealand rose 125% over 12 measured months, from 40 to 90 in September 2026.

How are Brex’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Brex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brex

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How the Brand Demand Index is measured

Where does Brex compete?

Brex is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Expense management software6th of 101.8%Shown above
Corporate card platforms3rd of 73.3%Show ranking
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Is Brex your brand?

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