Brandwave

Brex vs Xero Expenses:Which is more popular?

In September 2026, Xero Expenses had more branded searches than Brex among expense management software in New Zealand. Xero Expenses had about 110 branded searches, while Brex had 90. Xero Expenses made up 2.3% of all expense management software searches we track, and Brex accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about expense management software, Xero Expenses appeared in three of the five answers and Brex in one. Xero Expenses was mentioned before Brex in three out of four answers.

Among expense management software in New Zealand in September 2026

Who do people search for more?

Xero Expenses, about 22% more searches than Brex

Xero Expenses 110 searchesBrex 90 searches

Who does AI mention more?

Xero Expenses, mentioned in 3 of 5 answers, Brex in 1

Xero Expenses in 3 of 5Brex in 1 of 5

Who does AI recommend more?

Xero Expenses, named ahead of Brex in 3 of 4 answers

Xero Expenses first in 3Brex first in 1

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Top expense management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xero Expenses was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brex was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Xero Expenses was listed before Brex in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero Expenses1st
  2. Dext2nd
  3. Airwallex3rd
  4. Expensify4th
  5. Ramp5th
  6. Brex6th
  7. Pleo7th
  8. SAP Concur–
  9. Emburse–
  10. Weel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airwallex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dext3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Expensify3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xero Expenses3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ramp1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP Concur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emburse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about expense management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Brex or Xero Expenses more popular in search?

This chart shows how often people search Google for Brex and Xero Expenses by name. Each line represents a brand's share of searches for all ten expense management software we track, month by month, from searches in New Zealand.

Brex and Xero Expenses among expense management software in New Zealand, by month

Share of searches by month for Xero Expenses, Brex. The figures are in the table below the chart.

View monthly share of searches table
MonthAirwallexDextSAP ConcurExpensifyXero ExpensesBrexEmbursePleoRampWeel
Oct 202538.6%28.3%13.8%12.2%2.2%2.2%0.81%0.81%0.61%0.41%
Nov 202540.7%23.6%14.3%12.8%2.4%3%1.5%0.86%0.43%0.43%
Dec 202554.5%17.9%10.7%11.5%1.3%1.7%1.1%0.56%0.38%0.38%
Jan 202644.8%22.4%10.8%14.2%1.2%4%0.71%0.94%0.47%0.47%
Feb 202643.1%24.3%10.7%13.6%2%3.2%1.4%0.91%0.45%0.45%
Mar 202647.1%22.4%11%11.9%2.8%2.3%1.3%0.65%0.32%0.32%
Apr 202649.1%22.1%9.6%12.3%1.8%2.2%1.4%0.61%0.41%0.41%
May 202648.2%20.9%11%12.2%2.2%2.8%1%0.6%0.6%0.4%
Jun 202652.1%19.2%12.2%10.8%2%2%0.72%0.36%0.36%0.36%
Jul 202649.1%21.9%11.7%10.2%2.2%1.8%1.8%0.61%0.41%0.2%
Aug 202648%21.8%13.6%10%1.8%2.2%1.4%0.4%0.4%0.4%
Sep 202649.2%22.3%11.1%10%2.3%1.8%1.8%0.61%0.41%0.41%

How has the Brex and Xero Expenses comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Xero Expenses took it in March 2026, Brex took it in April 2026, Xero Expenses took it in July 2026, Brex took it in August 2026, Xero Expenses took it in September 2026.
  • Across the 12 months ending September 2026, Brex’s share of searches among expense management software in New Zealand moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 110 to 90.
  • Across the 12 months ending September 2026, Xero Expenses’ share of searches among expense management software in New Zealand moved from 2.2% to 2.3%, and its estimated monthly branded searches held steady at 110.

How did search popularity change for New Zealand expense management software in September 2026?

2 changes

  1. In September 2026, Xero Expenses rose from 6th to 5th among expense management software in New Zealand.

  2. In September 2026, Brex fell from 5th to 6th among expense management software in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brex’s and Xero Expenses’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brex

1 branded search term

  • brex

Xero Expenses

1 branded search term

  • xero expenses

How the Brand Demand Index is measured

Other head-to-heads among expense management software

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