Brex vs Emburse:Which is more popular?
In September 2026, Brex and Emburse were level in searches among expense management software in New Zealand, with an estimated 90 branded searches each, at 1.8% of the total each. When we asked ChatGPT and Google AI Overviews about expense management software, Brex appeared in one of the five answers and Emburse in none.
Who do people search for more?
Brex and Emburse are searched for about as often as each other.
Who does AI mention more?
Brex, mentioned in 1 of 5 answers, Emburse in 0
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Top expense management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brex was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Emburse did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Xero Expenses1st
Dext2nd
Airwallex3rd
Expensify4th
Ramp5th- Brex6th
Pleo7th
SAP Concur–
Emburse–
Weel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Airwallex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dext3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Expensify3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Xero Expenses3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ramp1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SAP Concur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emburse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Weel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about expense management software
5 answers
Asked ChatGPT
“Which expense management tool should I use in New Zealand?”
Asked ChatGPT
“What are the best expense management tools in New Zealand?”
Asked ChatGPT
“What's the best expense management tool in New Zealand for a small business?”
Searched Google, AI Overview
“best expense app”
Searched Google, AI Overview
“spend management tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Brex or Emburse more popular in search?
This chart shows how often people search Google for Brex and Emburse by name. Each line represents a brand's share of searches for all ten expense management software we track, month by month, from searches in New Zealand.
Share of searches by month for Brex, Emburse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Airwallex | Dext | SAP Concur | Expensify | Xero Expenses | Brex | Emburse | Pleo | Ramp | Weel |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 28.3% | 13.8% | 12.2% | 2.2% | 2.2% | 0.81% | 0.81% | 0.61% | 0.41% |
| Nov 2025 | 40.7% | 23.6% | 14.3% | 12.8% | 2.4% | 3% | 1.5% | 0.86% | 0.43% | 0.43% |
| Dec 2025 | 54.5% | 17.9% | 10.7% | 11.5% | 1.3% | 1.7% | 1.1% | 0.56% | 0.38% | 0.38% |
| Jan 2026 | 44.8% | 22.4% | 10.8% | 14.2% | 1.2% | 4% | 0.71% | 0.94% | 0.47% | 0.47% |
| Feb 2026 | 43.1% | 24.3% | 10.7% | 13.6% | 2% | 3.2% | 1.4% | 0.91% | 0.45% | 0.45% |
| Mar 2026 | 47.1% | 22.4% | 11% | 11.9% | 2.8% | 2.3% | 1.3% | 0.65% | 0.32% | 0.32% |
| Apr 2026 | 49.1% | 22.1% | 9.6% | 12.3% | 1.8% | 2.2% | 1.4% | 0.61% | 0.41% | 0.41% |
| May 2026 | 48.2% | 20.9% | 11% | 12.2% | 2.2% | 2.8% | 1% | 0.6% | 0.6% | 0.4% |
| Jun 2026 | 52.1% | 19.2% | 12.2% | 10.8% | 2% | 2% | 0.72% | 0.36% | 0.36% | 0.36% |
| Jul 2026 | 49.1% | 21.9% | 11.7% | 10.2% | 2.2% | 1.8% | 1.8% | 0.61% | 0.41% | 0.2% |
| Aug 2026 | 48% | 21.8% | 13.6% | 10% | 1.8% | 2.2% | 1.4% | 0.4% | 0.4% | 0.4% |
| Sep 2026 | 49.2% | 22.3% | 11.1% | 10% | 2.3% | 1.8% | 1.8% | 0.61% | 0.41% | 0.41% |
How has the Brex and Emburse comparison changed over the last 12 months?
3 findings
- Brex was ahead of Emburse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brex’s share of searches among expense management software in New Zealand moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 110 to 90.
- Across the 12 months ending September 2026, Emburse’s share of searches among expense management software in New Zealand moved from 0.81% to 1.8%, and its estimated monthly branded searches moved from 40 to 90.
How did search popularity change for New Zealand expense management software in September 2026?
2 changes
In September 2026, Brex fell from 5th to 6th among expense management software in New Zealand.
Estimated monthly branded searches for Emburse in New Zealand rose 125% over 12 measured months, from 40 to 90 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Brex’s and Emburse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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