OFX vs Wise:Which is more popular?
In September 2026, Wise had more branded searches than OFX among send money brands in New Zealand. Wise had about 16,200 branded searches, while OFX had 3,460. Wise made up 23% of all send money brand searches we track, and OFX accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about send money brands, Wise appeared in all five answers and OFX in four. Wise was mentioned before OFX in every answer.
Who do people search for more?
Wise, about 5 searches for every 1 for OFX
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Top send money brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wise appeared in all five answers. OFX was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wise was listed before OFX in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OFX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Remitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Western Union2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MoneyGram1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about send money brands
5 answers
Asked ChatGPT
“Which send money brand should I use in New Zealand?”
Asked ChatGPT
“What are the best send money brands in New Zealand?”
Asked ChatGPT
“What's the best send money brand in New Zealand for sending money overseas?”
Searched Google, AI Overview
“send money overseas”
Searched Google, AI Overview
“money transfer service”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is OFX or Wise more popular in search?
This chart shows how often people search Google for OFX and Wise by name. Each line represents a brand's share of searches for all six send money brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wise, OFX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Western Union | Wise | MoneyGram | Remitly | OFX | Xe |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 3.7% | 12.1% | 13.1% | 2.9% | 6.6% |
| Nov 2025 | 61.9% | 2.6% | 11.8% | 15.8% | 2.5% | 5.5% |
| Dec 2025 | 66.1% | 2.7% | 12.7% | 11.3% | 2.5% | 4.7% |
| Jan 2026 | 64.6% | 3.4% | 12.1% | 11.2% | 3% | 5.7% |
| Feb 2026 | 66.2% | 3.7% | 12.5% | 9.4% | 2.4% | 5.9% |
| Mar 2026 | 53.5% | 14.6% | 10.1% | 9.3% | 6.8% | 5.8% |
| Apr 2026 | 26.6% | 59.8% | 5% | 4.6% | 1.2% | 2.9% |
| May 2026 | 15.1% | 75.7% | 3.5% | 3.4% | 0.7% | 1.6% |
| Jun 2026 | 25.6% | 58.1% | 4.9% | 5.3% | 3.4% | 2.8% |
| Jul 2026 | 26.2% | 60.1% | 5.9% | 4.5% | 1% | 2.3% |
| Aug 2026 | 36.3% | 45.5% | 8.1% | 6.2% | 1.2% | 2.6% |
| Sep 2026 | 47.2% | 23% | 11% | 9.8% | 4.9% | 4.1% |
How has the OFX and Wise comparison changed over the last 12 months?
3 findings
- Wise was ahead of OFX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OFX’s share of searches among send money brands in New Zealand moved from 2.9% to 4.9%, and its estimated monthly branded searches moved from 1.6K to 3.5K.
- Across the 12 months ending September 2026, Wise’s share of searches among send money brands in New Zealand moved from 3.7% to 23%, and its estimated monthly branded searches moved from 2K to 16.2K.
How did search popularity change for New Zealand send money brands in September 2026?
3 changes
In September 2026, Western Union overtook Wise to become the leader among send money brands in New Zealand, with 47.2% of the searches.
In September 2026, OFX overtook Xe to rank 5th among send money brands in New Zealand, with 4.9% of the searches.
In September 2026, Wise lost share of searches among send money brands in New Zealand, from 45.5% to 23%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using OFX’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among send money brands
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