Brandwave

How popular isUnder Armour?

In September 2026, people searched for Under Armour by name about 8,430 times in New Zealand, about the same as the previous year. These searches made up 5% of all New Zealand activewear brand searches, placing Under Armour sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about activewear brands, Under Armour appeared in three of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Under Armour is the sixth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. LululemonShare of searches 47.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. LSKDShare of searches 19.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Lorna JaneShare of searches 12.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. GymsharkShare of searches 9.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. Under ArmourShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Under Armour was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Under Armour is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Lorna Jane2nd
  3. Nimble3rd
  4. LSKD4th
  5. Under Armour5th
  6. Gymshark6th
  7. Alo Yoga7th
  8. Stax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lorna Jane3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LSKD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nimble2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which activewear brands compete with Under Armour?

Under Armour against activewear brands in New Zealand, by month

Share of searches by month for Lululemon, LSKD, Lorna Jane, Gymshark, Alo Yoga, Under Armour. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonLSKDLorna JaneGymsharkAlo YogaUnder ArmourNimbleStax
Oct 202552.3%17.6%11.6%9.3%4.1%4.7%0.38%0.06%
Nov 202546.8%24%10.4%11.5%3.4%3.6%0.32%0.07%
Dec 202559.4%13.8%10.7%8%3.2%4.6%0.2%0.05%
Jan 202650.1%17%11%12%4.9%4.6%0.3%0.07%
Feb 202659.5%13.8%10.7%8.2%3.9%3.6%0.24%0.07%
Mar 202650.2%17%13.3%10.5%4.8%3.7%0.51%0.1%
Apr 202648.7%16.4%15.4%9.9%4.6%4.2%0.64%0.12%
May 202643.3%26.4%13.6%7.3%4.8%3.7%0.7%0.08%
Jun 202649%16.3%14.7%9.8%4.7%4.2%0.79%0.53%
Jul 202644.3%14.9%17.7%11.3%5.4%5.5%0.48%0.53%
Aug 202649.7%16.9%13.9%8.4%5.8%4.8%0.3%0.13%
Sep 202647.4%19.4%12.7%9.5%5.6%5%0.35%0.09%

  1. 1.Lululemon

    47.4%

    Held 1st. 80.6K estimated branded searches, -17.3% vs prior month. Share -2.3 points.

  2. 2.LSKD

    19.4%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Lorna Jane

    12.7%

    Held 3rd. 21.6K estimated branded searches, -20.8% vs prior month. Share -1.2 points.

  4. 4.Gymshark

    9.5%

    Held 4th. 16.1K estimated branded searches, -2.5% vs prior month. Share +1 points.

  5. 5.Alo Yoga

    5.6%

    Held 5th. 9.6K estimated branded searches, -15.7% vs prior month. Share -0.2 points.

  6. 6.Under Armour

    5%

    Held 6th. 8.4K estimated branded searches, -11% vs prior month. Share +0.1 points.

  7. 7.Nimble

    0.35%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Stax

    0.09%

    Held 8th. 160 estimated branded searches, -38.5% vs prior month. Share 0 points.

Compare popularity between Under Armour and its closest rivals

Every comparison with Under Armour

16 comparisons

How has branded search demand for Under Armour changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Under Armour in New Zealand held steady, from 8.9K to 8.4K.
  • Across the 12 months ending September 2026, Under Armour’s share of searches among activewear brands in New Zealand peaked at 5.5% in July 2026 and was lowest at 3.6% in November 2025.
  • Across the 12 months ending September 2026, Under Armour fell from 5th to 6th among activewear brands in New Zealand.

How did search popularity change for New Zealand activewear brands in September 2026?

6 changes

  1. In September 2026, LSKD gained share of searches among activewear brands in New Zealand, from 16.9% to 19.4%.

  2. In September 2026, Gymshark gained share of searches among activewear brands in New Zealand, from 8.4% to 9.5%.

  3. In September 2026, Lululemon lost share of searches among activewear brands in New Zealand, from 49.7% to 47.4%.

  4. In September 2026, Lorna Jane lost share of searches among activewear brands in New Zealand, from 13.9% to 12.7%.

  5. Estimated monthly branded searches for Stax in New Zealand rose 33.3% over 12 measured months, from 120 to 160 in September 2026.

  6. Estimated monthly branded searches for Alo Yoga in New Zealand rose 25% over 12 measured months, from 7.7K to 9.6K in September 2026.

How are Under Armour’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Under Armour’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pants under armour
  • under armour
  • under armour apparel
  • under armour caps
  • under armour gym
  • under armour heatgear
  • under armour leggings
  • under armour outlet
  • under armour sale
  • under armour shorts
  • under armour slides
  • under armour tights
  • under armour underwear
  • under armour westgate
  • underarmour
  • underarmour compression
  • underarmour gym
  • underarmour hovr
  • underarmour leggings
  • underarmour tights

Do you work for Under Armour? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Under Armour compete?

Under Armour is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Football boot brands5th of 63.4%Show ranking
Basketball shoe brands5th of 63.4%Show ranking
Sports bra brands4th of 73.7%Show ranking
Baseball cleats brands4th of 53.8%Show ranking
Turf shoes brands4th of 53.8%Show ranking
Football cleats brands4th of 43.9%Show ranking
Activewear brands6th of 85%Shown above
Creator with pink hair and a pink jacket

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