Brandwave

LSKD vs Under Armour:Which is more popular?

In September 2026, LSKD had more branded searches than Under Armour among activewear brands in New Zealand. LSKD had about 33,100 branded searches, while Under Armour had 8,430. LSKD made up 19.4% of all activewear brand searches we track, and Under Armour accounted for 5%. When we asked ChatGPT and Google AI Overviews about activewear brands, Under Armour appeared in three of the five answers and LSKD in two. LSKD and Under Armour were each mentioned first in two of the four answers that named either.

Among activewear brands in New Zealand in September 2026

Who do people search for more?

LSKD, about 4 searches for every 1 for Under Armour

LSKD 33.1K searchesUnder Armour 8.4K searches

Who does AI mention more?

Under Armour, mentioned in 3 of 5 answers, LSKD in 2

Under Armour in 3 of 5LSKD in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

LSKD first in 2Under Armour first in 2

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Under Armour was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. LSKD was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LSKD and Under Armour were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Lorna Jane2nd
  3. Nimble3rd
  4. LSKD4th
  5. Under Armour5th
  6. Gymshark6th
  7. Alo Yoga7th
  8. Stax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lorna Jane3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LSKD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nimble2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is LSKD or Under Armour more popular in search?

This chart shows how often people search Google for LSKD and Under Armour by name. Each line represents a brand's share of searches for all eight activewear brands we track, month by month, from searches in New Zealand.

LSKD and Under Armour among activewear brands in New Zealand, by month

Share of searches by month for LSKD, Under Armour. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonLSKDLorna JaneGymsharkAlo YogaUnder ArmourNimbleStax
Oct 202552.3%17.6%11.6%9.3%4.1%4.7%0.38%0.06%
Nov 202546.8%24%10.4%11.5%3.4%3.6%0.32%0.07%
Dec 202559.4%13.8%10.7%8%3.2%4.6%0.2%0.05%
Jan 202650.1%17%11%12%4.9%4.6%0.3%0.07%
Feb 202659.5%13.8%10.7%8.2%3.9%3.6%0.24%0.07%
Mar 202650.2%17%13.3%10.5%4.8%3.7%0.51%0.1%
Apr 202648.7%16.4%15.4%9.9%4.6%4.2%0.64%0.12%
May 202643.3%26.4%13.6%7.3%4.8%3.7%0.7%0.08%
Jun 202649%16.3%14.7%9.8%4.7%4.2%0.79%0.53%
Jul 202644.3%14.9%17.7%11.3%5.4%5.5%0.48%0.53%
Aug 202649.7%16.9%13.9%8.4%5.8%4.8%0.3%0.13%
Sep 202647.4%19.4%12.7%9.5%5.6%5%0.35%0.09%

How has the LSKD and Under Armour comparison changed over the last 12 months?

3 findings
  • LSKD was ahead of Under Armour in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LSKD’s share of searches among activewear brands in New Zealand moved from 17.6% to 19.4%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Under Armour’s share of searches among activewear brands in New Zealand moved from 4.7% to 5%, and its estimated monthly branded searches moved from 8.9K to 8.4K.

How did search popularity change for New Zealand activewear brands in September 2026?

1 change

  1. In September 2026, LSKD gained share of searches among activewear brands in New Zealand, from 16.9% to 19.4%.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using LSKD’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LSKD

1 branded search term

  • lskd

Under Armour

20 branded search terms

  • pants under armour
  • under armour
  • under armour apparel
  • under armour caps
  • under armour gym
  • under armour heatgear
  • under armour leggings
  • under armour outlet
  • under armour sale
  • under armour shorts
  • under armour slides
  • under armour tights
  • under armour underwear
  • under armour westgate
  • underarmour
  • underarmour compression
  • underarmour gym
  • underarmour hovr
  • underarmour leggings
  • underarmour tights

How the Brand Demand Index is measured

Other head-to-heads among activewear brands

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