Brandwave

Lorna Jane vs Lululemon:Which is more popular?

In September 2026, Lululemon had more branded searches than Lorna Jane among activewear brands in New Zealand. Lululemon had about 80,600 branded searches, while Lorna Jane had 21,600. Lululemon made up 47.4% of all activewear brand searches we track, and Lorna Jane accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about activewear brands, Lululemon appeared in all five answers and Lorna Jane in three. Lululemon was mentioned before Lorna Jane in four out of five answers.

Among activewear brands in New Zealand in September 2026

Who do people search for more?

Lululemon, about 4 searches for every 1 for Lorna Jane

Lululemon 80.6K searchesLorna Jane 21.6K searches

Who does AI mention more?

Lululemon, mentioned in every answer we collected

Lululemon in 5 of 5Lorna Jane in 3 of 5

Who does AI recommend more?

Lululemon, named ahead of Lorna Jane in 4 of 5 answers

Lululemon first in 4Lorna Jane first in 1

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lululemon appeared in all five answers. Lorna Jane was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Lululemon was listed before Lorna Jane in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Lorna Jane2nd
  3. Nimble3rd
  4. LSKD4th
  5. Under Armour5th
  6. Gymshark6th
  7. Alo Yoga7th
  8. Stax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lorna Jane3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LSKD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nimble2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Lorna Jane or Lululemon more popular in search?

This chart shows how often people search Google for Lorna Jane and Lululemon by name. Each line represents a brand's share of searches for all eight activewear brands we track, month by month, from searches in New Zealand.

Lorna Jane and Lululemon among activewear brands in New Zealand, by month

Share of searches by month for Lululemon, Lorna Jane. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonLSKDLorna JaneGymsharkAlo YogaUnder ArmourNimbleStax
Oct 202552.3%17.6%11.6%9.3%4.1%4.7%0.38%0.06%
Nov 202546.8%24%10.4%11.5%3.4%3.6%0.32%0.07%
Dec 202559.4%13.8%10.7%8%3.2%4.6%0.2%0.05%
Jan 202650.1%17%11%12%4.9%4.6%0.3%0.07%
Feb 202659.5%13.8%10.7%8.2%3.9%3.6%0.24%0.07%
Mar 202650.2%17%13.3%10.5%4.8%3.7%0.51%0.1%
Apr 202648.7%16.4%15.4%9.9%4.6%4.2%0.64%0.12%
May 202643.3%26.4%13.6%7.3%4.8%3.7%0.7%0.08%
Jun 202649%16.3%14.7%9.8%4.7%4.2%0.79%0.53%
Jul 202644.3%14.9%17.7%11.3%5.4%5.5%0.48%0.53%
Aug 202649.7%16.9%13.9%8.4%5.8%4.8%0.3%0.13%
Sep 202647.4%19.4%12.7%9.5%5.6%5%0.35%0.09%

How has the Lorna Jane and Lululemon comparison changed over the last 12 months?

3 findings
  • Lululemon was ahead of Lorna Jane in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lorna Jane’s share of searches among activewear brands in New Zealand moved from 11.6% to 12.7%, and its estimated monthly branded searches moved from 21.7K to 21.6K.
  • Across the 12 months ending September 2026, Lululemon’s share of searches among activewear brands in New Zealand moved from 52.3% to 47.4%, and its estimated monthly branded searches moved from 98K to 80.6K.

How did search popularity change for New Zealand activewear brands in September 2026?

2 changes

  1. In September 2026, Lululemon lost share of searches among activewear brands in New Zealand, from 49.7% to 47.4%.

  2. In September 2026, Lorna Jane lost share of searches among activewear brands in New Zealand, from 13.9% to 12.7%.

How are branded searches counted?

33 search terms

Brandwave collects information about searches that people make online using Lorna Jane’s and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lorna Jane

16 branded search terms

  • lorna jane
  • lorna jane activewear
  • lorna jane albany
  • lorna jane clarkson
  • lorna jane gym
  • lorna jane hamilton
  • lorna jane leggings
  • lorna jane outlet
  • lorna jane pants
  • lorna jane sale
  • lorna jane short
  • lorna jane tights
  • lornajane
  • lornajane activewear
  • lornajane leggings
  • lornajane tights

Lululemon

17 branded search terms

  • lululemon
  • lululemon activewear
  • lululemon align
  • lululemon america
  • lululemon flared leggings
  • lululemon gym
  • lululemon leggings
  • lululemon mat
  • lululemon outlet
  • lululemon pants
  • lululemon running shorts
  • lululemon sale
  • lululemon scuba
  • lululemon shorts
  • lululemon tights
  • lululemon tops
  • lululemon yoga pants

How the Brand Demand Index is measured

Other head-to-heads among activewear brands

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