Brandwave

How popular isAlo Yoga?

In September 2026, people searched for Alo Yoga by name about 9,560 times in New Zealand, a 25% increase from the previous year. These searches made up 5.6% of all New Zealand activewear brand searches, placing Alo Yoga fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about activewear brands, Alo Yoga appeared in one of the five answers and was the seventh most recommended of the eight.

Search and AI answers in September 2026

Alo Yoga is the fifth most searched of 8 competitors and the seventh most recommended in AI answers.

  1. LululemonShare of searches 47.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. LSKDShare of searches 19.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Lorna JaneShare of searches 12.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. GymsharkShare of searches 9.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. Alo YogaShare of searches 5.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+3 more

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alo Yoga was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Alo Yoga is the seventh most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Lorna Jane2nd
  3. Nimble3rd
  4. LSKD4th
  5. Under Armour5th
  6. Gymshark6th
  7. Alo Yoga7th
  8. Stax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lorna Jane3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LSKD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nimble2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which activewear brands compete with Alo Yoga?

Alo Yoga against activewear brands in New Zealand, by month

Share of searches by month for Lululemon, LSKD, Lorna Jane, Gymshark, Alo Yoga, Under Armour. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonLSKDLorna JaneGymsharkAlo YogaUnder ArmourNimbleStax
Oct 202552.3%17.6%11.6%9.3%4.1%4.7%0.38%0.06%
Nov 202546.8%24%10.4%11.5%3.4%3.6%0.32%0.07%
Dec 202559.4%13.8%10.7%8%3.2%4.6%0.2%0.05%
Jan 202650.1%17%11%12%4.9%4.6%0.3%0.07%
Feb 202659.5%13.8%10.7%8.2%3.9%3.6%0.24%0.07%
Mar 202650.2%17%13.3%10.5%4.8%3.7%0.51%0.1%
Apr 202648.7%16.4%15.4%9.9%4.6%4.2%0.64%0.12%
May 202643.3%26.4%13.6%7.3%4.8%3.7%0.7%0.08%
Jun 202649%16.3%14.7%9.8%4.7%4.2%0.79%0.53%
Jul 202644.3%14.9%17.7%11.3%5.4%5.5%0.48%0.53%
Aug 202649.7%16.9%13.9%8.4%5.8%4.8%0.3%0.13%
Sep 202647.4%19.4%12.7%9.5%5.6%5%0.35%0.09%

  1. 1.Lululemon

    47.4%

    Held 1st. 80.6K estimated branded searches, -17.3% vs prior month. Share -2.3 points.

  2. 2.LSKD

    19.4%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Lorna Jane

    12.7%

    Held 3rd. 21.6K estimated branded searches, -20.8% vs prior month. Share -1.2 points.

  4. 4.Gymshark

    9.5%

    Held 4th. 16.1K estimated branded searches, -2.5% vs prior month. Share +1 points.

  5. 5.Alo Yoga

    5.6%

    Held 5th. 9.6K estimated branded searches, -15.7% vs prior month. Share -0.2 points.

  6. 6.Under Armour

    5%

    Held 6th. 8.4K estimated branded searches, -11% vs prior month. Share +0.1 points.

  7. 7.Nimble

    0.35%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Stax

    0.09%

    Held 8th. 160 estimated branded searches, -38.5% vs prior month. Share 0 points.

Compare popularity between Alo Yoga and its closest rivals

Every comparison with Alo Yoga

8 comparisons

How has branded search demand for Alo Yoga changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Alo Yoga in New Zealand rose from 7.7K to 9.6K.
  • Across the 12 months ending September 2026, Alo Yoga’s share of searches among activewear brands in New Zealand increased from 4.1% to 5.6%.
  • Across the 12 months ending September 2026, Alo Yoga’s share of searches among activewear brands in New Zealand peaked at 5.8% in August 2026 and was lowest at 3.2% in December 2025.
  • Across the 12 months ending September 2026, Alo Yoga rose from 6th to 5th among activewear brands in New Zealand.

How did search popularity change for New Zealand activewear brands in September 2026?

6 changes

  1. In September 2026, LSKD gained share of searches among activewear brands in New Zealand, from 16.9% to 19.4%.

  2. In September 2026, Gymshark gained share of searches among activewear brands in New Zealand, from 8.4% to 9.5%.

  3. In September 2026, Lululemon lost share of searches among activewear brands in New Zealand, from 49.7% to 47.4%.

  4. In September 2026, Lorna Jane lost share of searches among activewear brands in New Zealand, from 13.9% to 12.7%.

  5. Estimated monthly branded searches for Stax in New Zealand rose 33.3% over 12 measured months, from 120 to 160 in September 2026.

  6. Estimated monthly branded searches for Alo Yoga in New Zealand rose 25% over 12 measured months, from 7.7K to 9.6K in September 2026.

How are Alo Yoga’s branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Alo Yoga’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • alo
  • alo activewear
  • alo brand
  • alo cap
  • alo hoodie
  • alo moves
  • alo pants
  • alo quarter zip
  • alo rs
  • alo sale
  • alo set
  • alo sock
  • alo t shirt
  • alo wear
  • alo y
  • alo yoga
  • alo yoga activewear
  • alo yoga gym
  • alo yoga leggings
  • alo yoga tights
  • aloyoga
  • aloyoga activewear
  • aloyoga leggings
  • aloyoga tights

Do you work for Alo Yoga? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Alo Yoga compete?

Alo Yoga is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Activewear brands5th of 85.6%Shown above
Mat strap brands2nd of 310.5%Show ranking
Creator with pink hair and a pink jacket

Is Alo Yoga your brand?

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