Mat strap brands in New Zealand:Which are most popular?
In September 2026, Lululemon was the most searched mat strap brand in New Zealand, accounting for 89.3% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Lululemon and Manduka were mentioned most often, in three of the four answers. Lululemon and Manduka tied as the most recommended.
Follow mat strap brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top mat strap brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Lululemon and Manduka were mentioned most often, in three of the four answers. Lululemon and Manduka tied as the most recommended. Alo Yoga, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about mat strap brands
4 answers
Asked ChatGPT
“Which mat strap brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mat strap brands in New Zealand?”
Asked ChatGPT
“What's the best mat strap brand in New Zealand for carrying a mat?”
Searched Google, AI Overview
“yoga mat strap”
Searched Google, AI Overview
“yoga mat carrier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which mat strap brands do people search for most?
This chart shows how often people search Google for each mat strap brand by name. Each line represents a brand's share of searches for all three mat strap brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lululemon, Alo Yoga. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | Alo Yoga | Manduka |
|---|---|---|---|
| Oct 2025 | 92.6% | 7.2% | 0.15% |
| Nov 2025 | 93% | 6.8% | 0.19% |
| Dec 2025 | 94.8% | 5.1% | 0.17% |
| Jan 2026 | 91% | 8.8% | 0.26% |
| Feb 2026 | 93.5% | 6.1% | 0.36% |
| Mar 2026 | 91.1% | 8.7% | 0.29% |
| Apr 2026 | 91.1% | 8.6% | 0.29% |
| May 2026 | 89.3% | 10.1% | 0.59% |
| Jun 2026 | 90% | 8.7% | 1.3% |
| Jul 2026 | 89.1% | 10.7% | 0.18% |
| Aug 2026 | 89.6% | 10.3% | 0.17% |
| Sep 2026 | 89.3% | 10.5% | 0.18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.3% | 79.6K | -17.3% | -0.3 points | |
| 2, held 2nd | 10.5% | 9.4K | -14.9% | +0.3 points | |
| 3, held 3rd | 0.18% | 160 | -11.1% | 0 points |
Which brand is most popular in search among mat strap brands in New Zealand?
3 brands
In September 2026, Lululemon was the most searched among mat strap brands in New Zealand, with an estimated 79.6K branded searches, 89.3% of all searches for the three we track. Alo Yoga is in 2nd place, 78.7 percentage points behind at 10.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Lululemon | 92.6% → 89.3% | 94.8%Dec 2025 | 89.1%Jul 2026 | 1st |
 Alo Yoga | 7.2% → 10.5% | 10.7%Jul 2026 | 5.1%Dec 2025 | 2nd |
 Manduka | 0.15% → 0.18% | 1.3%Jun 2026 | 0.15%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Lululemon’s share of searches among mat strap brands in New Zealand decreased from 92.6% to 89.3%.
- Across the 12 months ending September 2026, Alo Yoga’s share of searches among mat strap brands in New Zealand increased from 7.2% to 10.5%.
- Across the 12 months ending September 2026, Lululemon’s share of searches among mat strap brands in New Zealand peaked at 94.8% in December 2025 and was lowest at 89.1% in July 2026.
- Across the 12 months ending September 2026, Alo Yoga’s share of searches among mat strap brands in New Zealand peaked at 10.7% in July 2026 and was lowest at 5.1% in December 2025.
- Across the 12 months ending September 2026, Manduka’s share of searches among mat strap brands in New Zealand peaked at 1.3% in June 2026 and was lowest at 0.15% in October 2025.
- Across the 12 months ending September 2026, Manduka held steady: its share of searches among mat strap brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand mat strap brands in September 2026?
2 changes
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.