Brandwave

How popular isLululemon?

In September 2026, people searched for Lululemon by name about 80,600 times in New Zealand, a 17.7% decrease from the previous year. These searches made up 89.3% of all New Zealand mat strap brand searches, placing Lululemon first out of three brands. When we asked both ChatGPT and Google AI Overviews about mat strap brands, Lululemon appeared in three of the four answers and was the joint most recommended of the three.

Search and AI answers in September 2026

Lululemon is the most searched of 3 competitors and the joint most recommended in AI answers.

  1. LululemonShare of searches 89.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Alo YogaShare of searches 10.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. MandukaShare of searches 0.18%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top mat strap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lululemon was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Lululemon is the joint most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Manduka1st
  3. Alo Yoga–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Manduka3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alo Yoga0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about mat strap brands

4 answers

  • Asked ChatGPT

    “Which mat strap brand should I buy in New Zealand?”

    1. 1Manduka
    2. 2Lululemon

  • Asked ChatGPT

    “What are the best mat strap brands in New Zealand?”

    1. 1Lululemon
    2. 2Manduka

  • Asked ChatGPT

    “What's the best mat strap brand in New Zealand for carrying a mat?”

    1. 1Manduka

  • Searched Google, AI Overview

    “yoga mat strap”

    1. 1Lululemon

  • Searched Google, AI Overview

    “yoga mat carrier”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which mat strap brands compete with Lululemon?

Lululemon against mat strap brands in New Zealand, by month

Share of searches by month for Lululemon, Alo Yoga. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonAlo YogaManduka
Oct 202592.6%7.2%0.15%
Nov 202593%6.8%0.19%
Dec 202594.8%5.1%0.17%
Jan 202691%8.8%0.26%
Feb 202693.5%6.1%0.36%
Mar 202691.1%8.7%0.29%
Apr 202691.1%8.6%0.29%
May 202689.3%10.1%0.59%
Jun 202690%8.7%1.3%
Jul 202689.1%10.7%0.18%
Aug 202689.6%10.3%0.17%
Sep 202689.3%10.5%0.18%

  1. 1.Lululemon

    89.3%

    Held 1st. 79.6K estimated branded searches, -17.3% vs prior month. Share -0.3 points.

  2. 2.Alo Yoga

    10.5%

    Held 2nd. 9.4K estimated branded searches, -14.9% vs prior month. Share +0.3 points.

  3. 3.Manduka

    0.18%

    Held 3rd. 160 estimated branded searches, -11.1% vs prior month. Share 0 points.

Compare popularity between Lululemon and its closest rivals

Every comparison with Lululemon

13 comparisons

How has branded search demand for Lululemon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lululemon in New Zealand fell from 98K to 80.6K.
  • Across the 12 months ending September 2026, Lululemon’s share of searches among mat strap brands in New Zealand decreased from 92.6% to 89.3%.
  • Across the 12 months ending September 2026, Lululemon’s share of searches among mat strap brands in New Zealand peaked at 94.8% in December 2025 and was lowest at 89.1% in July 2026.

How did search popularity change for New Zealand mat strap brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Alo Yoga in New Zealand rose 24.3% over 12 measured months, from 7.6K to 9.4K in September 2026.

  2. Estimated monthly branded searches for Lululemon in New Zealand fell 17.8% over 12 measured months, from 96.8K to 79.6K in September 2026.

How are Lululemon’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Lululemon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lululemon
  • lululemon activewear
  • lululemon align
  • lululemon america
  • lululemon flared leggings
  • lululemon gym
  • lululemon leggings
  • lululemon mat
  • lululemon outlet
  • lululemon pants
  • lululemon running shorts
  • lululemon sale
  • lululemon scuba
  • lululemon shorts
  • lululemon tights
  • lululemon tops
  • lululemon yoga pants

Do you work for Lululemon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lululemon compete?

Lululemon is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sports bra brands1st of 734.7%Show ranking
Activewear brands1st of 847.4%Show ranking
Mat strap brands1st of 389.3%Shown above
Creator with pink hair and a pink jacket

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