Alo Yoga vs Lululemon:Which is more popular?
In September 2026, Lululemon had more branded searches than Alo Yoga among mat strap brands in New Zealand. Lululemon had about 79,600 branded searches, while Alo Yoga had 9,400. Lululemon made up 89.3% of all mat strap brand searches we track, and Alo Yoga accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about mat strap brands, Lululemon appeared in three of the four answers and Alo Yoga in none.
Who do people search for more?
Lululemon, about 8 searches for every 1 for Alo Yoga
Who does AI mention more?
Lululemon, mentioned in 3 of 4 answers, Alo Yoga in 0
Who does AI recommend more?
Lululemon, the only one of the two named
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Top mat strap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Lululemon was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Alo Yoga did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about mat strap brands
4 answers
Asked ChatGPT
“Which mat strap brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mat strap brands in New Zealand?”
Asked ChatGPT
“What's the best mat strap brand in New Zealand for carrying a mat?”
Searched Google, AI Overview
“yoga mat strap”
Searched Google, AI Overview
“yoga mat carrier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Alo Yoga or Lululemon more popular in search?
This chart shows how often people search Google for Alo Yoga and Lululemon by name. Each line represents a brand's share of searches for all three mat strap brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lululemon, Alo Yoga. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | Alo Yoga | Manduka |
|---|---|---|---|
| Oct 2025 | 92.6% | 7.2% | 0.15% |
| Nov 2025 | 93% | 6.8% | 0.19% |
| Dec 2025 | 94.8% | 5.1% | 0.17% |
| Jan 2026 | 91% | 8.8% | 0.26% |
| Feb 2026 | 93.5% | 6.1% | 0.36% |
| Mar 2026 | 91.1% | 8.7% | 0.29% |
| Apr 2026 | 91.1% | 8.6% | 0.29% |
| May 2026 | 89.3% | 10.1% | 0.59% |
| Jun 2026 | 90% | 8.7% | 1.3% |
| Jul 2026 | 89.1% | 10.7% | 0.18% |
| Aug 2026 | 89.6% | 10.3% | 0.17% |
| Sep 2026 | 89.3% | 10.5% | 0.18% |
How has the Alo Yoga and Lululemon comparison changed over the last 12 months?
3 findings
- Lululemon was ahead of Alo Yoga in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alo Yoga’s share of searches among mat strap brands in New Zealand moved from 7.2% to 10.5%, and its estimated monthly branded searches moved from 7.6K to 9.4K.
- Across the 12 months ending September 2026, Lululemon’s share of searches among mat strap brands in New Zealand moved from 92.6% to 89.3%, and its estimated monthly branded searches moved from 96.8K to 79.6K.
How did search popularity change for New Zealand mat strap brands in September 2026?
2 changes
How are branded searches counted?
28 search terms
Brandwave collects information about searches that people make online using Alo Yoga’s and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alo Yoga
16 branded search terms
- alo
- alo brand
- alo cap
- alo hoodie
- alo moves
- alo pants
- alo quarter zip
- alo rs
- alo sale
- alo set
- alo sock
- alo t shirt
- alo wear
- alo y
- alo yoga
- aloyoga
Lululemon
12 branded search terms
- lululemon
- lululemon align
- lululemon america
- lululemon mat
- lululemon outlet
- lululemon pants
- lululemon running shorts
- lululemon sale
- lululemon scuba
- lululemon shorts
- lululemon tops
- lululemon yoga pants
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