Brandwave

How popular isAlo Yoga?

In September 2026, people searched for Alo Yoga by name about 9,560 times in New Zealand, a 25% increase from the previous year. These searches made up 10.5% of all New Zealand mat strap brand searches, placing Alo Yoga second out of three brands. When we asked both ChatGPT and Google AI Overviews about mat strap brands, Alo Yoga did not appear in any of the answers.

Search and AI answers in September 2026

Alo Yoga is the second most searched of 3 competitors and not listed in any AI answer.

  1. LululemonShare of searches 89.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Alo YogaShare of searches 10.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. MandukaShare of searches 0.18%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top mat strap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Alo Yoga did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Manduka1st
  3. Alo Yoga–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Manduka3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alo Yoga0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about mat strap brands

4 answers

  • Asked ChatGPT

    “Which mat strap brand should I buy in New Zealand?”

    1. 1Manduka
    2. 2Lululemon

  • Asked ChatGPT

    “What are the best mat strap brands in New Zealand?”

    1. 1Lululemon
    2. 2Manduka

  • Asked ChatGPT

    “What's the best mat strap brand in New Zealand for carrying a mat?”

    1. 1Manduka

  • Searched Google, AI Overview

    “yoga mat strap”

    1. 1Lululemon

  • Searched Google, AI Overview

    “yoga mat carrier”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which mat strap brands compete with Alo Yoga?

Alo Yoga against mat strap brands in New Zealand, by month

Share of searches by month for Lululemon, Alo Yoga. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonAlo YogaManduka
Oct 202592.6%7.2%0.15%
Nov 202593%6.8%0.19%
Dec 202594.8%5.1%0.17%
Jan 202691%8.8%0.26%
Feb 202693.5%6.1%0.36%
Mar 202691.1%8.7%0.29%
Apr 202691.1%8.6%0.29%
May 202689.3%10.1%0.59%
Jun 202690%8.7%1.3%
Jul 202689.1%10.7%0.18%
Aug 202689.6%10.3%0.17%
Sep 202689.3%10.5%0.18%

  1. 1.Lululemon

    89.3%

    Held 1st. 79.6K estimated branded searches, -17.3% vs prior month. Share -0.3 points.

  2. 2.Alo Yoga

    10.5%

    Held 2nd. 9.4K estimated branded searches, -14.9% vs prior month. Share +0.3 points.

  3. 3.Manduka

    0.18%

    Held 3rd. 160 estimated branded searches, -11.1% vs prior month. Share 0 points.

Compare popularity between Alo Yoga and its closest rivals

Every comparison with Alo Yoga

8 comparisons

How has branded search demand for Alo Yoga changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Alo Yoga in New Zealand rose from 7.7K to 9.6K.
  • Across the 12 months ending September 2026, Alo Yoga’s share of searches among mat strap brands in New Zealand increased from 7.2% to 10.5%.
  • Across the 12 months ending September 2026, Alo Yoga’s share of searches among mat strap brands in New Zealand peaked at 10.7% in July 2026 and was lowest at 5.1% in December 2025.

How did search popularity change for New Zealand mat strap brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Alo Yoga in New Zealand rose 24.3% over 12 measured months, from 7.6K to 9.4K in September 2026.

  2. Estimated monthly branded searches for Lululemon in New Zealand fell 17.8% over 12 measured months, from 96.8K to 79.6K in September 2026.

How are Alo Yoga’s branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Alo Yoga’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • alo
  • alo activewear
  • alo brand
  • alo cap
  • alo hoodie
  • alo moves
  • alo pants
  • alo quarter zip
  • alo rs
  • alo sale
  • alo set
  • alo sock
  • alo t shirt
  • alo wear
  • alo y
  • alo yoga
  • alo yoga activewear
  • alo yoga gym
  • alo yoga leggings
  • alo yoga tights
  • aloyoga
  • aloyoga activewear
  • aloyoga leggings
  • aloyoga tights

Do you work for Alo Yoga? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Alo Yoga compete?

Alo Yoga is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Activewear brands5th of 85.6%Show ranking
Mat strap brands2nd of 310.5%Shown above
Creator with pink hair and a pink jacket

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