How popular isManduka?
In September 2026, people searched for Manduka by name about 160 times in New Zealand, about the same as the previous year. These searches made up 0.18% of all New Zealand mat strap brand searches, placing Manduka third out of three brands. When we asked both ChatGPT and Google AI Overviews about mat strap brands, Manduka appeared in three of the four answers and was the joint most recommended of the three.
Manduka is the third most searched of 3 competitors and the joint most recommended in AI answers.
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Top mat strap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Manduka was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Manduka is the joint most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about mat strap brands
4 answers
Asked ChatGPT
“Which mat strap brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mat strap brands in New Zealand?”
Asked ChatGPT
“What's the best mat strap brand in New Zealand for carrying a mat?”
Searched Google, AI Overview
“yoga mat strap”
Searched Google, AI Overview
“yoga mat carrier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which mat strap brands compete with Manduka?
Share of searches by month for Lululemon, Alo Yoga, Manduka. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | Alo Yoga | Manduka |
|---|---|---|---|
| Oct 2025 | 92.6% | 7.2% | 0.15% |
| Nov 2025 | 93% | 6.8% | 0.19% |
| Dec 2025 | 94.8% | 5.1% | 0.17% |
| Jan 2026 | 91% | 8.8% | 0.26% |
| Feb 2026 | 93.5% | 6.1% | 0.36% |
| Mar 2026 | 91.1% | 8.7% | 0.29% |
| Apr 2026 | 91.1% | 8.6% | 0.29% |
| May 2026 | 89.3% | 10.1% | 0.59% |
| Jun 2026 | 90% | 8.7% | 1.3% |
| Jul 2026 | 89.1% | 10.7% | 0.18% |
| Aug 2026 | 89.6% | 10.3% | 0.17% |
| Sep 2026 | 89.3% | 10.5% | 0.18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.3% | 79.6K | -17.3% | -0.3 points | |
| 2, held 2nd | 10.5% | 9.4K | -14.9% | +0.3 points | |
| 3, held 3rd | 0.18% | 160 | -11.1% | 0 points |
Compare popularity between Manduka and its closest rivals
Every comparison with Manduka
6 comparisons
How has branded search demand for Manduka changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Manduka in New Zealand held steady at 160.
- Across the 12 months ending September 2026, Manduka’s share of searches among mat strap brands in New Zealand peaked at 1.3% in June 2026 and was lowest at 0.15% in October 2025.
How did search popularity change for New Zealand mat strap brands in September 2026?
2 changes
How are Manduka’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Manduka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- manduka
- manduka yoga mat
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Where does Manduka compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Mat strap brands | 3rd of 3 | 0.18% | Shown above |
| Yoga mat brands | 2nd of 7 | 23.5% | Show ranking |
Is Manduka your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.