Liforme vs Manduka:Which is more popular?
In September 2026, Manduka had more branded searches than Liforme among yoga mat brands in New Zealand. Manduka had about 160 branded searches, while Liforme had 60. Manduka made up 23.5% of all yoga mat brand searches we track, and Liforme accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about yoga mat brands, Manduka appeared in four of the five answers and Liforme in three. Manduka was mentioned before Liforme in every answer that named either.
Who do people search for more?
Manduka, about 3 searches for every 1 for Liforme
Who does AI mention more?
Manduka, mentioned in 4 of 5 answers, Liforme in 3
Who does AI recommend more?
Manduka, named ahead of Liforme in 3 of 3 answers
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Top yoga mat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Manduka was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Liforme was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Manduka was listed before Liforme in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Manduka1st
Liforme2nd
JadeYoga3rd- Valka Yoga4th
- The Mat Collective5th
- BAHE6th
- Gaiam7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liforme3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BAHE2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Mat Collective2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Valka Yoga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gaiam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoga mat brands
5 answers
Asked ChatGPT
“Which yoga mat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best yoga mat brands in New Zealand?”
Asked ChatGPT
“What's the best yoga mat brand in New Zealand for home practice?”
Searched Google, AI Overview
“best yoga mat”
Searched Google, AI Overview
“thick yoga mat”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Liforme or Manduka more popular in search?
This chart shows how often people search Google for Liforme and Manduka by name. Each line represents a brand's share of searches for all seven yoga mat brands we track, month by month, from searches in New Zealand.
Share of searches by month for Manduka, Liforme. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gaiam | Manduka | BAHE | The Mat Collective | Valka Yoga | Liforme | JadeYoga |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 27.1% | 8.5% | 1.7% | 6.8% | 11.9% | 1.7% |
| Nov 2025 | 29.8% | 31.9% | 9.6% | 3.2% | 9.6% | 14.9% | 1.1% |
| Dec 2025 | 29.8% | 31% | 13.1% | 2.4% | 10.7% | 11.9% | 1.2% |
| Jan 2026 | 38.4% | 28.3% | 11.1% | 3% | 9.1% | 8.1% | 2% |
| Feb 2026 | 37.6% | 40.4% | 6.4% | 0.92% | 6.4% | 7.3% | 0.92% |
| Mar 2026 | 44.5% | 26.1% | 5.9% | 1.7% | 4.2% | 16% | 1.7% |
| Apr 2026 | 50.5% | 27.9% | 6.3% | 0.9% | 4.5% | 9% | 0.9% |
| May 2026 | 24.1% | 55.2% | 6% | 0.86% | 6% | 6.9% | 0.86% |
| Jun 2026 | 16.1% | 71% | 3.6% | 1% | 2.6% | 5.2% | 0.52% |
| Jul 2026 | 47.4% | 20.5% | 9% | 2.6% | 9% | 10.3% | 1.3% |
| Aug 2026 | 40% | 24% | 12% | 1.3% | 9.3% | 12% | 1.3% |
| Sep 2026 | 29.4% | 23.5% | 13.2% | 13.2% | 10.3% | 8.8% | 1.5% |
How has the Liforme and Manduka comparison changed over the last 12 months?
3 findings
- Manduka was ahead of Liforme in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Liforme’s share of searches among yoga mat brands in New Zealand moved from 11.9% to 8.8%, and its estimated monthly branded searches moved from 70 to 60.
- Across the 12 months ending September 2026, Manduka’s share of searches among yoga mat brands in New Zealand moved from 27.1% to 23.5%, and its estimated monthly branded searches held steady at 160.
How did search popularity change for New Zealand yoga mat brands in September 2026?
2 changes
In September 2026, The Mat Collective overtook Liforme and 2 others to rank 4th among yoga mat brands in New Zealand, with 13.2% of the searches.
In September 2026, Liforme lost share of searches among yoga mat brands in New Zealand, from 12% to 8.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Liforme’s and Manduka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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