Lululemon vs Manduka:Which is more popular?
In September 2026, Lululemon had more branded searches than Manduka among mat strap brands in New Zealand. Lululemon had about 79,600 branded searches, while Manduka had 160. Lululemon made up 89.3% of all mat strap brand searches we track, and Manduka accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about mat strap brands, Lululemon and Manduka each appeared in three of the four answers. Lululemon and Manduka were each mentioned first in one of the two answers.
Who do people search for more?
Lululemon, about 498 searches for every 1 for Manduka
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top mat strap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Lululemon was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Manduka was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lululemon and Manduka were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about mat strap brands
4 answers
Asked ChatGPT
“Which mat strap brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mat strap brands in New Zealand?”
Asked ChatGPT
“What's the best mat strap brand in New Zealand for carrying a mat?”
Searched Google, AI Overview
“yoga mat strap”
Searched Google, AI Overview
“yoga mat carrier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Lululemon or Manduka more popular in search?
This chart shows how often people search Google for Lululemon and Manduka by name. Each line represents a brand's share of searches for all three mat strap brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lululemon, Manduka. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | Alo Yoga | Manduka |
|---|---|---|---|
| Oct 2025 | 92.6% | 7.2% | 0.15% |
| Nov 2025 | 93% | 6.8% | 0.19% |
| Dec 2025 | 94.8% | 5.1% | 0.17% |
| Jan 2026 | 91% | 8.8% | 0.26% |
| Feb 2026 | 93.5% | 6.1% | 0.36% |
| Mar 2026 | 91.1% | 8.7% | 0.29% |
| Apr 2026 | 91.1% | 8.6% | 0.29% |
| May 2026 | 89.3% | 10.1% | 0.59% |
| Jun 2026 | 90% | 8.7% | 1.3% |
| Jul 2026 | 89.1% | 10.7% | 0.18% |
| Aug 2026 | 89.6% | 10.3% | 0.17% |
| Sep 2026 | 89.3% | 10.5% | 0.18% |
How has the Lululemon and Manduka comparison changed over the last 12 months?
3 findings
- Lululemon was ahead of Manduka in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lululemon’s share of searches among mat strap brands in New Zealand moved from 92.6% to 89.3%, and its estimated monthly branded searches moved from 96.8K to 79.6K.
- Across the 12 months ending September 2026, Manduka’s share of searches among mat strap brands in New Zealand moved from 0.15% to 0.18%, and its estimated monthly branded searches held steady at 160.
How did search popularity change for New Zealand mat strap brands in September 2026?
1 change
Estimated monthly branded searches for Lululemon in New Zealand fell 17.8% over 12 measured months, from 96.8K to 79.6K in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Lululemon’s and Manduka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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