Brandwave

Lululemon vs Shock Absorber:Which is more popular?

In September 2026, Lululemon had more branded searches than Shock Absorber among sports bra brands in New Zealand. Lululemon had about 79,200 branded searches, while Shock Absorber had 90. Lululemon made up 34.7% of all sports bra brand searches we track, and Shock Absorber accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about sports bra brands, Lululemon appeared in four of the five answers and Shock Absorber in three. Shock Absorber was mentioned before Lululemon in three out of five answers.

Among sports bra brands in New Zealand in September 2026

Who do people search for more?

Lululemon, about 880 searches for every 1 for Shock Absorber

Lululemon 79.2K searchesShock Absorber 90 searches

Who does AI mention more?

Lululemon, mentioned in 4 of 5 answers, Shock Absorber in 3

Lululemon in 4 of 5Shock Absorber in 3 of 5

Who does AI recommend more?

Shock Absorber, named ahead of Lululemon in 3 of 5 answers

Shock Absorber first in 3Lululemon first in 2

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Top sports bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lululemon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Shock Absorber was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shock Absorber was listed before Lululemon in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Berlei1st
  2. Lululemon2nd
  3. Shock Absorber3rd
  4. Under Armour4th
  5. Adidas5th
  6. Nike6th
  7. Victoria's Secret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Berlei4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shock Absorber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Under Armour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports bra brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Lululemon or Shock Absorber more popular in search?

This chart shows how often people search Google for Lululemon and Shock Absorber by name. Each line represents a brand's share of searches for all seven sports bra brands we track, month by month, from searches in New Zealand.

Lululemon and Shock Absorber among sports bra brands in New Zealand, by month

Share of searches by month for Lululemon, Shock Absorber. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonNikeAdidasUnder ArmourBerleiVictoria's SecretShock Absorber
Oct 202540%30.8%25.1%3.7%0.22%0.1%0.07%
Nov 202542.4%30%24%3.3%0.21%0.05%0.04%
Dec 202542.9%31.9%21.6%3.4%0.13%0.05%0.03%
Jan 202639.6%33.9%22.4%3.7%0.24%0.07%0.06%
Feb 202648.1%27.5%21.2%2.9%0.2%0.06%0.05%
Mar 202639%31.2%26.6%2.9%0.21%0.06%0.04%
Apr 202639.9%30.2%26.1%3.5%0.2%0.09%0.05%
May 202637.9%30.1%28.4%3.3%0.18%0.07%0.06%
Jun 202638.1%30.5%27.8%3.3%0.17%0.05%0.05%
Jul 202633.3%32.4%29.9%4.2%0.16%0.06%0.04%
Aug 202637.5%31.6%27%3.7%0.18%0.09%0.04%
Sep 202634.7%31.9%29.4%3.7%0.18%0.12%0.04%

How has the Lululemon and Shock Absorber comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sports bra brands in September 2026?

2 changes

  1. In September 2026, Lululemon lost share of searches among sports bra brands in New Zealand, from 37.5% to 34.7%.

  2. Estimated monthly branded searches for Shock Absorber in New Zealand fell 50% over 12 measured months, from 180 to 90 in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Lululemon’s and Shock Absorber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lululemon

11 branded search terms

  • lululemon
  • lululemon align
  • lululemon america
  • lululemon outlet
  • lululemon pants
  • lululemon running shorts
  • lululemon sale
  • lululemon scuba
  • lululemon shorts
  • lululemon tops
  • lululemon yoga pants

Shock Absorber

2 branded search terms

  • shock absorber bra
  • shock absorber sports bra

How the Brand Demand Index is measured

Other head-to-heads among sports bra brands

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