Brandwave

How popular isShock Absorber?

In September 2026, people searched for Shock Absorber by name about 90 times in New Zealand, a 50% decrease from the previous year. These searches made up 0.04% of all New Zealand sports bra brand searches, placing Shock Absorber seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about sports bra brands, Shock Absorber appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Shock Absorber is the seventh most searched of 7 competitors and the third most recommended in AI answers.

  1. LululemonShare of searches 34.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. NikeShare of searches 31.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. AdidasShare of searches 29.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Under ArmourShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Shock AbsorberShare of searches 0.04%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top sports bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shock Absorber was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shock Absorber is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Berlei1st
  2. Lululemon2nd
  3. Shock Absorber3rd
  4. Under Armour4th
  5. Adidas5th
  6. Nike6th
  7. Victoria's Secret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Berlei4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shock Absorber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Under Armour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports bra brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sports bra brands compete with Shock Absorber?

Shock Absorber against sports bra brands in New Zealand, by month

Share of searches by month for Lululemon, Nike, Adidas, Under Armour, Shock Absorber. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonNikeAdidasUnder ArmourBerleiVictoria's SecretShock Absorber
Oct 202540%30.8%25.1%3.7%0.22%0.1%0.07%
Nov 202542.4%30%24%3.3%0.21%0.05%0.04%
Dec 202542.9%31.9%21.6%3.4%0.13%0.05%0.03%
Jan 202639.6%33.9%22.4%3.7%0.24%0.07%0.06%
Feb 202648.1%27.5%21.2%2.9%0.2%0.06%0.05%
Mar 202639%31.2%26.6%2.9%0.21%0.06%0.04%
Apr 202639.9%30.2%26.1%3.5%0.2%0.09%0.05%
May 202637.9%30.1%28.4%3.3%0.18%0.07%0.06%
Jun 202638.1%30.5%27.8%3.3%0.17%0.05%0.05%
Jul 202633.3%32.4%29.9%4.2%0.16%0.06%0.04%
Aug 202637.5%31.6%27%3.7%0.18%0.09%0.04%
Sep 202634.7%31.9%29.4%3.7%0.18%0.12%0.04%

  1. 1.Lululemon

    34.7%

    Held 1st. 79.2K estimated branded searches, -17.3% vs prior month. Share -2.7 points.

  2. 2.Nike

    31.9%

    Held 2nd. 72.7K estimated branded searches, -9.9% vs prior month. Share +0.3 points.

  3. 3.Adidas

    29.4%

    Held 3rd. 67K estimated branded searches, -2.8% vs prior month. Share +2.4 points.

  4. 4.Under Armour

    3.7%

    Held 4th. 8.4K estimated branded searches, -10.8% vs prior month. Share 0 points.

  5. 5.Berlei

    0.18%

    Held 5th. 420 estimated branded searches, -10.6% vs prior month. Share 0 points.

  6. 6.Victoria's Secret

    0.12%

    Held 6th. 280 estimated branded searches, +27.3% vs prior month. Share 0 points.

  7. 7.Shock Absorber

    0.04%

    Held 7th. 90 estimated branded searches, -10% vs prior month. Share 0 points.

Compare popularity between Shock Absorber and its closest rivals

Every comparison with Shock Absorber

6 comparisons

How has branded search demand for Shock Absorber changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shock Absorber in New Zealand fell from 180 to 90.
  • Across the 12 months ending September 2026, Shock Absorber’s share of searches among sports bra brands in New Zealand held steady, from 0.07% to 0.04%.

How did search popularity change for New Zealand sports bra brands in September 2026?

5 changes

  1. In September 2026, Adidas gained share of searches among sports bra brands in New Zealand, from 27% to 29.4%.

  2. In September 2026, Lululemon lost share of searches among sports bra brands in New Zealand, from 37.5% to 34.7%.

  3. Estimated monthly branded searches for Victoria's Secret in New Zealand rose 21.7% over 12 measured months, from 230 to 280 in September 2026.

  4. Estimated monthly branded searches for Shock Absorber in New Zealand fell 50% over 12 measured months, from 180 to 90 in September 2026.

  5. Estimated monthly branded searches for Berlei in New Zealand fell 19.2% over 12 measured months, from 520 to 420 in September 2026.

How are Shock Absorber’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Shock Absorber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shock absorber bra
  • shock absorber sports bra

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How the Brand Demand Index is measured

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