Brandwave

Shock Absorber vs Under Armour:Which is more popular?

In September 2026, Under Armour had more branded searches than Shock Absorber among sports bra brands in New Zealand. Under Armour had about 8,370 branded searches, while Shock Absorber had 90. Under Armour made up 3.7% of all sports bra brand searches we track, and Shock Absorber accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about sports bra brands, Shock Absorber appeared in three of the five answers and Under Armour in two. Under Armour was mentioned before Shock Absorber in two out of three answers that named either.

Among sports bra brands in New Zealand in September 2026

Who do people search for more?

Under Armour, about 93 searches for every 1 for Shock Absorber

Under Armour 8.4K searchesShock Absorber 90 searches

Who does AI mention more?

Shock Absorber, mentioned in 3 of 5 answers, Under Armour in 2

Shock Absorber in 3 of 5Under Armour in 2 of 5

Who does AI recommend more?

Under Armour, named ahead of Shock Absorber in 2 of 3 answers

Under Armour first in 2Shock Absorber first in 1

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Top sports bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shock Absorber was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Under Armour was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Under Armour was listed before Shock Absorber in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Berlei1st
  2. Lululemon2nd
  3. Shock Absorber3rd
  4. Under Armour4th
  5. Adidas5th
  6. Nike6th
  7. Victoria's Secret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Berlei4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shock Absorber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Under Armour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports bra brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Shock Absorber or Under Armour more popular in search?

This chart shows how often people search Google for Shock Absorber and Under Armour by name. Each line represents a brand's share of searches for all seven sports bra brands we track, month by month, from searches in New Zealand.

Shock Absorber and Under Armour among sports bra brands in New Zealand, by month

Share of searches by month for Under Armour, Shock Absorber. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonNikeAdidasUnder ArmourBerleiVictoria's SecretShock Absorber
Oct 202540%30.8%25.1%3.7%0.22%0.1%0.07%
Nov 202542.4%30%24%3.3%0.21%0.05%0.04%
Dec 202542.9%31.9%21.6%3.4%0.13%0.05%0.03%
Jan 202639.6%33.9%22.4%3.7%0.24%0.07%0.06%
Feb 202648.1%27.5%21.2%2.9%0.2%0.06%0.05%
Mar 202639%31.2%26.6%2.9%0.21%0.06%0.04%
Apr 202639.9%30.2%26.1%3.5%0.2%0.09%0.05%
May 202637.9%30.1%28.4%3.3%0.18%0.07%0.06%
Jun 202638.1%30.5%27.8%3.3%0.17%0.05%0.05%
Jul 202633.3%32.4%29.9%4.2%0.16%0.06%0.04%
Aug 202637.5%31.6%27%3.7%0.18%0.09%0.04%
Sep 202634.7%31.9%29.4%3.7%0.18%0.12%0.04%

How has the Shock Absorber and Under Armour comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sports bra brands in September 2026?

1 change

  1. Estimated monthly branded searches for Shock Absorber in New Zealand fell 50% over 12 measured months, from 180 to 90 in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Shock Absorber’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shock Absorber

2 branded search terms

  • shock absorber bra
  • shock absorber sports bra

Under Armour

14 branded search terms

  • pants under armour
  • under armour
  • under armour apparel
  • under armour caps
  • under armour heatgear
  • under armour outlet
  • under armour sale
  • under armour shorts
  • under armour slides
  • under armour underwear
  • under armour westgate
  • underarmour
  • underarmour compression
  • underarmour hovr

How the Brand Demand Index is measured

Other head-to-heads among sports bra brands

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