Brandwave

Nimble vs Under Armour:Which is more popular?

In September 2026, Under Armour had more branded searches than Nimble among activewear brands in New Zealand. Under Armour had about 8,430 branded searches, while Nimble had 590. Under Armour made up 5% of all activewear brand searches we track, and Nimble accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about activewear brands, Under Armour appeared in three of the five answers and Nimble in two. Nimble and Under Armour were each mentioned first in two of the four answers that named either.

Among activewear brands in New Zealand in September 2026

Who do people search for more?

Under Armour, about 14 searches for every 1 for Nimble

Under Armour 8.4K searchesNimble 590 searches

Who does AI mention more?

Under Armour, mentioned in 3 of 5 answers, Nimble in 2

Under Armour in 3 of 5Nimble in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Nimble first in 2Under Armour first in 2

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Under Armour was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nimble was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nimble and Under Armour were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Lorna Jane2nd
  3. Nimble3rd
  4. LSKD4th
  5. Under Armour5th
  6. Gymshark6th
  7. Alo Yoga7th
  8. Stax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lorna Jane3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LSKD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nimble2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Nimble or Under Armour more popular in search?

This chart shows how often people search Google for Nimble and Under Armour by name. Each line represents a brand's share of searches for all eight activewear brands we track, month by month, from searches in New Zealand.

Nimble and Under Armour among activewear brands in New Zealand, by month

Share of searches by month for Under Armour, Nimble. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonLSKDLorna JaneGymsharkAlo YogaUnder ArmourNimbleStax
Oct 202552.3%17.6%11.6%9.3%4.1%4.7%0.38%0.06%
Nov 202546.8%24%10.4%11.5%3.4%3.6%0.32%0.07%
Dec 202559.4%13.8%10.7%8%3.2%4.6%0.2%0.05%
Jan 202650.1%17%11%12%4.9%4.6%0.3%0.07%
Feb 202659.5%13.8%10.7%8.2%3.9%3.6%0.24%0.07%
Mar 202650.2%17%13.3%10.5%4.8%3.7%0.51%0.1%
Apr 202648.7%16.4%15.4%9.9%4.6%4.2%0.64%0.12%
May 202643.3%26.4%13.6%7.3%4.8%3.7%0.7%0.08%
Jun 202649%16.3%14.7%9.8%4.7%4.2%0.79%0.53%
Jul 202644.3%14.9%17.7%11.3%5.4%5.5%0.48%0.53%
Aug 202649.7%16.9%13.9%8.4%5.8%4.8%0.3%0.13%
Sep 202647.4%19.4%12.7%9.5%5.6%5%0.35%0.09%

How has the Nimble and Under Armour comparison changed over the last 12 months?

3 findings
  • Under Armour was ahead of Nimble in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nimble’s share of searches among activewear brands in New Zealand moved from 0.38% to 0.35%, and its estimated monthly branded searches moved from 720 to 590.
  • Across the 12 months ending September 2026, Under Armour’s share of searches among activewear brands in New Zealand moved from 4.7% to 5%, and its estimated monthly branded searches moved from 8.9K to 8.4K.

How did search popularity change for New Zealand activewear brands in September 2026?

1 change

  1. Estimated monthly branded searches for Nimble in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Nimble’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nimble

1 branded search term

  • nimble activewear

Under Armour

20 branded search terms

  • pants under armour
  • under armour
  • under armour apparel
  • under armour caps
  • under armour gym
  • under armour heatgear
  • under armour leggings
  • under armour outlet
  • under armour sale
  • under armour shorts
  • under armour slides
  • under armour tights
  • under armour underwear
  • under armour westgate
  • underarmour
  • underarmour compression
  • underarmour gym
  • underarmour hovr
  • underarmour leggings
  • underarmour tights

How the Brand Demand Index is measured

Other head-to-heads among activewear brands

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