How popular isNimble?
In September 2026, people searched for Nimble by name about 590 times in New Zealand, an 18.1% decrease from the previous year. These searches made up 0.35% of all New Zealand activewear brand searches, placing Nimble seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about activewear brands, Nimble appeared in two of the five answers and was the third most recommended of the eight.
Nimble is the seventh most searched of 8 competitors and the third most recommended in AI answers.
LululemonShare of searches 47.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
LSKDShare of searches 19.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Lorna JaneShare of searches 12.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
GymsharkShare of searches 9.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
NimbleShare of searches 0.35%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top activewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nimble was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nimble is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lululemon1st
- Lorna Jane2nd
- Nimble3rd
- LSKD4th
Under Armour5th- Gymshark6th
Alo Yoga7th
Stax–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lorna Jane3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gymshark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LSKD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nimble2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about activewear brands
5 answers
Asked ChatGPT
“Which activewear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best activewear brands in New Zealand?”
Asked ChatGPT
“What's the best activewear brand in New Zealand for everyday workouts?”
Searched Google, AI Overview
“activewear nz”
Searched Google, AI Overview
“gym clothes nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which activewear brands compete with Nimble?
Share of searches by month for Lululemon, LSKD, Lorna Jane, Gymshark, Alo Yoga, Under Armour, Nimble. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | LSKD | Lorna Jane | Gymshark | Alo Yoga | Under Armour | Nimble | Stax |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.3% | 17.6% | 11.6% | 9.3% | 4.1% | 4.7% | 0.38% | 0.06% |
| Nov 2025 | 46.8% | 24% | 10.4% | 11.5% | 3.4% | 3.6% | 0.32% | 0.07% |
| Dec 2025 | 59.4% | 13.8% | 10.7% | 8% | 3.2% | 4.6% | 0.2% | 0.05% |
| Jan 2026 | 50.1% | 17% | 11% | 12% | 4.9% | 4.6% | 0.3% | 0.07% |
| Feb 2026 | 59.5% | 13.8% | 10.7% | 8.2% | 3.9% | 3.6% | 0.24% | 0.07% |
| Mar 2026 | 50.2% | 17% | 13.3% | 10.5% | 4.8% | 3.7% | 0.51% | 0.1% |
| Apr 2026 | 48.7% | 16.4% | 15.4% | 9.9% | 4.6% | 4.2% | 0.64% | 0.12% |
| May 2026 | 43.3% | 26.4% | 13.6% | 7.3% | 4.8% | 3.7% | 0.7% | 0.08% |
| Jun 2026 | 49% | 16.3% | 14.7% | 9.8% | 4.7% | 4.2% | 0.79% | 0.53% |
| Jul 2026 | 44.3% | 14.9% | 17.7% | 11.3% | 5.4% | 5.5% | 0.48% | 0.53% |
| Aug 2026 | 49.7% | 16.9% | 13.9% | 8.4% | 5.8% | 4.8% | 0.3% | 0.13% |
| Sep 2026 | 47.4% | 19.4% | 12.7% | 9.5% | 5.6% | 5% | 0.35% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 80.6K | -17.3% | -2.3 points | |
| 2, held 2nd | 19.4% | 33.1K | 0% | +2.6 points | |
| 3, held 3rd | 12.7% | 21.6K | -20.8% | -1.2 points | |
| 4, held 4th | 9.5% | 16.1K | -2.5% | +1 points | |
| 5, held 5th | 5.6% | 9.6K | -15.7% | -0.2 points | |
| 6, held 6th | 5% | 8.4K | -11% | +0.1 points | |
| 7, held 7th | 0.35% | 590 | 0% | 0 points | |
| 8, held 8th | 0.09% | 160 | -38.5% | 0 points |
47.4%
Held 1st. 80.6K estimated branded searches, -17.3% vs prior month. Share -2.3 points.
2.
LSKD19.4%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +2.6 points.
12.7%
Held 3rd. 21.6K estimated branded searches, -20.8% vs prior month. Share -1.2 points.
4.
Gymshark9.5%
Held 4th. 16.1K estimated branded searches, -2.5% vs prior month. Share +1 points.
5.
Alo Yoga5.6%
Held 5th. 9.6K estimated branded searches, -15.7% vs prior month. Share -0.2 points.
5%
Held 6th. 8.4K estimated branded searches, -11% vs prior month. Share +0.1 points.
7.
Nimble0.35%
Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Stax0.09%
Held 8th. 160 estimated branded searches, -38.5% vs prior month. Share 0 points.
Compare popularity between Nimble and its closest rivals
Every comparison with Nimble
7 comparisons
How has branded search demand for Nimble changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nimble in New Zealand fell from 720 to 590.
- Across the 12 months ending September 2026, Nimble’s share of searches among activewear brands in New Zealand held steady, from 0.38% to 0.35%.
How did search popularity change for New Zealand activewear brands in September 2026?
6 changes
In September 2026, LSKD gained share of searches among activewear brands in New Zealand, from 16.9% to 19.4%.
In September 2026, Gymshark gained share of searches among activewear brands in New Zealand, from 8.4% to 9.5%.
In September 2026, Lululemon lost share of searches among activewear brands in New Zealand, from 49.7% to 47.4%.
In September 2026, Lorna Jane lost share of searches among activewear brands in New Zealand, from 13.9% to 12.7%.
Estimated monthly branded searches for Stax in New Zealand rose 33.3% over 12 measured months, from 120 to 160 in September 2026.
Estimated monthly branded searches for Alo Yoga in New Zealand rose 25% over 12 measured months, from 7.7K to 9.6K in September 2026.
How are Nimble’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Nimble’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nimble activewear
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Is Nimble your brand?
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