Brandwave

Lorna Jane vs Nimble:Which is more popular?

In September 2026, Lorna Jane had more branded searches than Nimble among activewear brands in New Zealand. Lorna Jane had about 21,600 branded searches, while Nimble had 590. Lorna Jane made up 12.7% of all activewear brand searches we track, and Nimble accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about activewear brands, Lorna Jane appeared in three of the five answers and Nimble in two. Lorna Jane and Nimble were each mentioned first in two of the four answers that named either.

Among activewear brands in New Zealand in September 2026

Who do people search for more?

Lorna Jane, about 37 searches for every 1 for Nimble

Lorna Jane 21.6K searchesNimble 590 searches

Who does AI mention more?

Lorna Jane, mentioned in 3 of 5 answers, Nimble in 2

Lorna Jane in 3 of 5Nimble in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Lorna Jane first in 2Nimble first in 2

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lorna Jane was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nimble was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lorna Jane and Nimble were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Lorna Jane2nd
  3. Nimble3rd
  4. LSKD4th
  5. Under Armour5th
  6. Gymshark6th
  7. Alo Yoga7th
  8. Stax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lorna Jane3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LSKD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nimble2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Lorna Jane or Nimble more popular in search?

This chart shows how often people search Google for Lorna Jane and Nimble by name. Each line represents a brand's share of searches for all eight activewear brands we track, month by month, from searches in New Zealand.

Lorna Jane and Nimble among activewear brands in New Zealand, by month

Share of searches by month for Lorna Jane, Nimble. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonLSKDLorna JaneGymsharkAlo YogaUnder ArmourNimbleStax
Oct 202552.3%17.6%11.6%9.3%4.1%4.7%0.38%0.06%
Nov 202546.8%24%10.4%11.5%3.4%3.6%0.32%0.07%
Dec 202559.4%13.8%10.7%8%3.2%4.6%0.2%0.05%
Jan 202650.1%17%11%12%4.9%4.6%0.3%0.07%
Feb 202659.5%13.8%10.7%8.2%3.9%3.6%0.24%0.07%
Mar 202650.2%17%13.3%10.5%4.8%3.7%0.51%0.1%
Apr 202648.7%16.4%15.4%9.9%4.6%4.2%0.64%0.12%
May 202643.3%26.4%13.6%7.3%4.8%3.7%0.7%0.08%
Jun 202649%16.3%14.7%9.8%4.7%4.2%0.79%0.53%
Jul 202644.3%14.9%17.7%11.3%5.4%5.5%0.48%0.53%
Aug 202649.7%16.9%13.9%8.4%5.8%4.8%0.3%0.13%
Sep 202647.4%19.4%12.7%9.5%5.6%5%0.35%0.09%

How has the Lorna Jane and Nimble comparison changed over the last 12 months?

3 findings
  • Lorna Jane was ahead of Nimble in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lorna Jane’s share of searches among activewear brands in New Zealand moved from 11.6% to 12.7%, and its estimated monthly branded searches moved from 21.7K to 21.6K.
  • Across the 12 months ending September 2026, Nimble’s share of searches among activewear brands in New Zealand moved from 0.38% to 0.35%, and its estimated monthly branded searches moved from 720 to 590.

How did search popularity change for New Zealand activewear brands in September 2026?

2 changes

  1. In September 2026, Lorna Jane lost share of searches among activewear brands in New Zealand, from 13.9% to 12.7%.

  2. Estimated monthly branded searches for Nimble in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Lorna Jane’s and Nimble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lorna Jane

16 branded search terms

  • lorna jane
  • lorna jane activewear
  • lorna jane albany
  • lorna jane clarkson
  • lorna jane gym
  • lorna jane hamilton
  • lorna jane leggings
  • lorna jane outlet
  • lorna jane pants
  • lorna jane sale
  • lorna jane short
  • lorna jane tights
  • lornajane
  • lornajane activewear
  • lornajane leggings
  • lornajane tights

Nimble

1 branded search term

  • nimble activewear

How the Brand Demand Index is measured

Other head-to-heads among activewear brands

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