Brandwave

Nimble vs Stax:Which is more popular?

In September 2026, Nimble had more branded searches than Stax among activewear brands in New Zealand. Nimble had about 590 branded searches, while Stax had 160. Nimble made up 0.35% of all activewear brand searches we track, and Stax accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about activewear brands, Nimble appeared in two of the five answers and Stax in none.

Among activewear brands in New Zealand in September 2026

Who do people search for more?

Nimble, about 4 searches for every 1 for Stax

Nimble 590 searchesStax 160 searches

Who does AI mention more?

Nimble, mentioned in 2 of 5 answers, Stax in 0

Nimble in 2 of 5Stax in 0 of 5

Who does AI recommend more?

Nimble, the only one of the two named

Nimble first in 2Stax never named

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nimble was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stax did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Lorna Jane2nd
  3. Nimble3rd
  4. LSKD4th
  5. Under Armour5th
  6. Gymshark6th
  7. Alo Yoga7th
  8. Stax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lorna Jane3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LSKD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nimble2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Nimble or Stax more popular in search?

This chart shows how often people search Google for Nimble and Stax by name. Each line represents a brand's share of searches for all eight activewear brands we track, month by month, from searches in New Zealand.

Nimble and Stax among activewear brands in New Zealand, by month

Share of searches by month for Nimble, Stax. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonLSKDLorna JaneGymsharkAlo YogaUnder ArmourNimbleStax
Oct 202552.3%17.6%11.6%9.3%4.1%4.7%0.38%0.06%
Nov 202546.8%24%10.4%11.5%3.4%3.6%0.32%0.07%
Dec 202559.4%13.8%10.7%8%3.2%4.6%0.2%0.05%
Jan 202650.1%17%11%12%4.9%4.6%0.3%0.07%
Feb 202659.5%13.8%10.7%8.2%3.9%3.6%0.24%0.07%
Mar 202650.2%17%13.3%10.5%4.8%3.7%0.51%0.1%
Apr 202648.7%16.4%15.4%9.9%4.6%4.2%0.64%0.12%
May 202643.3%26.4%13.6%7.3%4.8%3.7%0.7%0.08%
Jun 202649%16.3%14.7%9.8%4.7%4.2%0.79%0.53%
Jul 202644.3%14.9%17.7%11.3%5.4%5.5%0.48%0.53%
Aug 202649.7%16.9%13.9%8.4%5.8%4.8%0.3%0.13%
Sep 202647.4%19.4%12.7%9.5%5.6%5%0.35%0.09%

How has the Nimble and Stax comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Stax took it in July 2026, Nimble took it in August 2026.
  • Across the 12 months ending September 2026, Nimble’s share of searches among activewear brands in New Zealand moved from 0.38% to 0.35%, and its estimated monthly branded searches moved from 720 to 590.
  • Across the 12 months ending September 2026, Stax’s share of searches among activewear brands in New Zealand moved from 0.06% to 0.09%, and its estimated monthly branded searches moved from 120 to 160.

How did search popularity change for New Zealand activewear brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Stax in New Zealand rose 33.3% over 12 measured months, from 120 to 160 in September 2026.

  2. Estimated monthly branded searches for Nimble in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Nimble’s and Stax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nimble

1 branded search term

  • nimble activewear

Stax

4 branded search terms

  • stax activewear
  • stax gym
  • stax leggings
  • stax tights

How the Brand Demand Index is measured

Other head-to-heads among activewear brands

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