LSKD vs Nimble:Which is more popular?
In September 2026, LSKD had more branded searches than Nimble among activewear brands in New Zealand. LSKD had about 33,100 branded searches, while Nimble had 590. LSKD made up 19.4% of all activewear brand searches we track, and Nimble accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about activewear brands, LSKD and Nimble each appeared in two of the five answers. Nimble was mentioned before LSKD in two out of three answers that named either.
Who do people search for more?
LSKD, about 56 searches for every 1 for Nimble
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Nimble, named ahead of LSKD in 2 of 3 answers
Follow LSKD vs Nimble and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top activewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LSKD and Nimble were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nimble was listed before LSKD in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lululemon1st
Lorna Jane2nd- Nimble3rd
- LSKD4th
Under Armour5th
Gymshark6th
Alo Yoga7th
Stax–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lorna Jane3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gymshark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LSKD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nimble2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about activewear brands
5 answers
Asked ChatGPT
“Which activewear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best activewear brands in New Zealand?”
Asked ChatGPT
“What's the best activewear brand in New Zealand for everyday workouts?”
Searched Google, AI Overview
“activewear nz”
Searched Google, AI Overview
“gym clothes nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is LSKD or Nimble more popular in search?
This chart shows how often people search Google for LSKD and Nimble by name. Each line represents a brand's share of searches for all eight activewear brands we track, month by month, from searches in New Zealand.
Share of searches by month for LSKD, Nimble. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | LSKD | Lorna Jane | Gymshark | Alo Yoga | Under Armour | Nimble | Stax |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.3% | 17.6% | 11.6% | 9.3% | 4.1% | 4.7% | 0.38% | 0.06% |
| Nov 2025 | 46.8% | 24% | 10.4% | 11.5% | 3.4% | 3.6% | 0.32% | 0.07% |
| Dec 2025 | 59.4% | 13.8% | 10.7% | 8% | 3.2% | 4.6% | 0.2% | 0.05% |
| Jan 2026 | 50.1% | 17% | 11% | 12% | 4.9% | 4.6% | 0.3% | 0.07% |
| Feb 2026 | 59.5% | 13.8% | 10.7% | 8.2% | 3.9% | 3.6% | 0.24% | 0.07% |
| Mar 2026 | 50.2% | 17% | 13.3% | 10.5% | 4.8% | 3.7% | 0.51% | 0.1% |
| Apr 2026 | 48.7% | 16.4% | 15.4% | 9.9% | 4.6% | 4.2% | 0.64% | 0.12% |
| May 2026 | 43.3% | 26.4% | 13.6% | 7.3% | 4.8% | 3.7% | 0.7% | 0.08% |
| Jun 2026 | 49% | 16.3% | 14.7% | 9.8% | 4.7% | 4.2% | 0.79% | 0.53% |
| Jul 2026 | 44.3% | 14.9% | 17.7% | 11.3% | 5.4% | 5.5% | 0.48% | 0.53% |
| Aug 2026 | 49.7% | 16.9% | 13.9% | 8.4% | 5.8% | 4.8% | 0.3% | 0.13% |
| Sep 2026 | 47.4% | 19.4% | 12.7% | 9.5% | 5.6% | 5% | 0.35% | 0.09% |
How has the LSKD and Nimble comparison changed over the last 12 months?
3 findings
- LSKD was ahead of Nimble in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LSKD’s share of searches among activewear brands in New Zealand moved from 17.6% to 19.4%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Nimble’s share of searches among activewear brands in New Zealand moved from 0.38% to 0.35%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for New Zealand activewear brands in September 2026?
2 changes
In September 2026, LSKD gained share of searches among activewear brands in New Zealand, from 16.9% to 19.4%.
Estimated monthly branded searches for Nimble in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LSKD’s and Nimble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among activewear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.