How popular isMatakauri Lodge?
In September 2026, people searched for Matakauri Lodge by name about 590 times in New Zealand, an 18.1% decrease from the previous year. These searches made up 1.3% of all New Zealand Queenstown hotel searches, placing Matakauri Lodge tenth out of ten hotels. When we asked both ChatGPT and Google AI Overviews about Queenstown hotels, Matakauri Lodge appeared in two of the three answers and was the most recommended of the ten.
Matakauri Lodge is the tenth most searched of 10 competitors and the most recommended in AI answers.
Novotel Queenstown LakesideShare of searches 21.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
QT QueenstownShare of searches 17.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Millbrook ResortShare of searches 15.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Hilton Queenstown Resort & SpaShare of searches 14.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 8th- Matakauri LodgeShare of searches 1.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
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Top Queenstown hotels in ChatGPT and Google AI Overviews
In three ChatGPT questions, Matakauri Lodge was mentioned in two out of three: in two of the three ChatGPT answers. Matakauri Lodge is the most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Rees Hotel3 of 3Named in 3 of 3 ChatGPT answers- QT Queenstown2 of 3Named in 2 of 3 ChatGPT answers
Eichardt's Private Hotel2 of 3Named in 2 of 3 ChatGPT answers
Sofitel Queenstown2 of 3Named in 2 of 3 ChatGPT answers- Queenstown Park Boutique Hotel2 of 3Named in 2 of 3 ChatGPT answers
- Matakauri Lodge2 of 3Named in 2 of 3 ChatGPT answers
- Hilton Queenstown Resort & Spa1 of 3Named in 1 of 3 ChatGPT answers
- Kamana Lakehouse1 of 3Named in 1 of 3 ChatGPT answers
- Novotel Queenstown Lakeside0 of 3Named in 0 of 3 ChatGPT answers
- Millbrook Resort0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Queenstown hotels
3 answers
Asked ChatGPT
“Which hotel should I book in Queenstown, New Zealand?”
Asked ChatGPT
“What are the best hotels in Queenstown, New Zealand?”
Asked ChatGPT
“What's the best hotel in Queenstown, New Zealand for a lake view stay?”
Searched Google, AI Overview
“queenstown hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“queenstown resort stay”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Queenstown hotels compete with Matakauri Lodge?
Share of searches by month for Novotel Queenstown Lakeside, QT Queenstown, Millbrook Resort, Hilton Queenstown Resort & Spa, Eichardt's Private Hotel, Kamana Lakehouse, The Rees Hotel, Sofitel Queenstown, Queenstown Park Boutique Hotel, Matakauri Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Novotel Queenstown Lakeside | QT Queenstown | Millbrook Resort | Hilton Queenstown Resort & Spa | Eichardt's Private Hotel | Kamana Lakehouse | The Rees Hotel | Sofitel Queenstown | Queenstown Park Boutique Hotel | Matakauri Lodge |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 9.6% | 18.9% | 12.3% | 11.1% | 12.1% | 5.2% | 4.1% | 3.5% | 1.6% |
| Nov 2025 | 18.9% | 8.4% | 20% | 15.9% | 10.9% | 12.9% | 4.6% | 3.6% | 3.1% | 1.7% |
| Dec 2025 | 22.2% | 9.9% | 16.1% | 15.3% | 12% | 12.3% | 4.4% | 2.9% | 3.5% | 1.3% |
| Jan 2026 | 21.5% | 9.6% | 18.8% | 15% | 11.4% | 12% | 4.3% | 3.4% | 2.8% | 1.3% |
| Feb 2026 | 18.7% | 10.2% | 24.1% | 12.9% | 12% | 10.4% | 4.5% | 3% | 3% | 1.1% |
| Mar 2026 | 19.9% | 13.3% | 17.4% | 13.9% | 11% | 11.1% | 4.8% | 3.8% | 3.2% | 1.4% |
| Apr 2026 | 19.2% | 15.7% | 16.7% | 13.6% | 12% | 10.8% | 3.7% | 3.7% | 3.1% | 1.4% |
| May 2026 | 20.1% | 16.5% | 14.4% | 14.2% | 9.5% | 11.3% | 4.9% | 4.9% | 3.3% | 0.98% |
| Jun 2026 | 21.2% | 17.3% | 12.4% | 15% | 10% | 11.9% | 4.1% | 4.1% | 2.8% | 1.3% |
| Jul 2026 | 18.5% | 15.1% | 13.2% | 15.8% | 13.6% | 10.3% | 5.4% | 3.5% | 3.5% | 1.1% |
| Aug 2026 | 14.9% | 22.2% | 15.8% | 15.6% | 9.9% | 10.2% | 4.4% | 2.9% | 2.9% | 1.1% |
| Sep 2026 | 21.1% | 17.3% | 15.1% | 14.6% | 9.7% | 9.6% | 5.1% | 3.4% | 2.8% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 4th to 1st | 21.1% | 9.9K | +22.2% | +6.2 pointsmoved from 4th to 1st | |
| 2, moved from 1st to 2nd | 17.3% | 8.1K | -33.1% | -5 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 15.1% | 7.1K | -18% | -0.8 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 14.6% | 6.9K | -19.2% | -1 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 9.7% | 4.6K | -15.4% | -0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 9.6% | 4.5K | -18.4% | -0.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 5.1% | 2.4K | 0% | +0.7 points | |
| 8, moved from 9th to 8th | 3.4% | 1.6K | 0% | +0.5 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 2.8% | 1.3K | -18.8% | -0.2 pointsmoved from 8th to 9th | |
| 10, held 10th | 1.3% | 590 | 0% | +0.2 points |
21.1%
Moved from 4th to 1st. 9.9K estimated branded searches, +22.2% vs prior month. Share +6.2 points.
17.3%
Moved from 1st to 2nd. 8.1K estimated branded searches, -33.1% vs prior month. Share -5 points.
15.1%
Moved from 2nd to 3rd. 7.1K estimated branded searches, -18% vs prior month. Share -0.8 points.
Moved from 3rd to 4th. 6.9K estimated branded searches, -19.2% vs prior month. Share -1 points.
9.7%
Moved from 6th to 5th. 4.6K estimated branded searches, -15.4% vs prior month. Share -0.2 points.
9.6%
Moved from 5th to 6th. 4.5K estimated branded searches, -18.4% vs prior month. Share -0.5 points.
5.1%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.4%
Moved from 9th to 8th. 1.6K estimated branded searches, 0% vs prior month. Share +0.5 points.
Moved from 8th to 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.
1.3%
Held 10th. 590 estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Matakauri Lodge and its closest rivals
- Matakauri Lodge vs Eichardt's Private Hotel: compare popularity
- Matakauri Lodge vs Kamana Lakehouse: compare popularity
- Matakauri Lodge vs The Rees Hotel: compare popularity
- Matakauri Lodge vs Sofitel Queenstown: compare popularity
- Matakauri Lodge vs Queenstown Park Boutique Hotel: compare popularity
- Compare Matakauri Lodge with any brand
Every comparison with Matakauri Lodge
14 comparisons
- Blanket Bay vs Matakauri Lodge
- Cape Kidnappers vs Matakauri Lodge
- Eichardt's Private Hotel vs Matakauri Lodge
- Hilton Queenstown Resort & Spa vs Matakauri Lodge
- Huka Lodge vs Matakauri Lodge
- Kamana Lakehouse vs Matakauri Lodge
- Kauri Cliffs vs Matakauri Lodge
- Matakauri Lodge vs Millbrook Resort
- Matakauri Lodge vs Novotel Queenstown Lakeside
- Matakauri Lodge vs QT Queenstown
- Matakauri Lodge vs Queenstown Park Boutique Hotel
- Matakauri Lodge vs Sofitel Queenstown
- Matakauri Lodge vs The Lindis
- Matakauri Lodge vs The Rees Hotel
How has branded search demand for Matakauri Lodge changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Matakauri Lodge in New Zealand fell from 720 to 590.
- Across the 12 months ending September 2026, Matakauri Lodge’s share of searches among Queenstown hotels in New Zealand held steady, from 1.6% to 1.3%.
How did search popularity change for New Zealand Queenstown hotels in September 2026?
6 changes
In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches.
In September 2026, The Rees Hotel gained share of searches among Queenstown hotels in New Zealand, from 4.4% to 5.1%.
In September 2026, QT Queenstown lost share of searches among Queenstown hotels in New Zealand, from 22.2% to 17.3%.
In September 2026, Hilton Queenstown Resort & Spa lost share of searches among Queenstown hotels in New Zealand, from 15.6% to 14.6%.
In September 2026, Millbrook Resort lost share of searches among Queenstown hotels in New Zealand, from 15.8% to 15.1%.
In September 2026, Kamana Lakehouse lost share of searches among Queenstown hotels in New Zealand, from 10.2% to 9.6%.
How are Matakauri Lodge’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Matakauri Lodge’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- matakauri
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Where does Matakauri Lodge compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Queenstown hotels | 10th of 10 | 1.3% | Shown above |
| Luxury lodges | 6th of 6 | 3.5% | Show ranking |
Is Matakauri Lodge your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.