Brandwave

How popular isNovotel Queenstown Lakeside?

In September 2026, people searched for Novotel Queenstown Lakeside by name about 9,900 times in New Zealand, about the same as the previous year. These searches made up 21.1% of all New Zealand Queenstown hotel searches, placing Novotel Queenstown Lakeside first out of ten hotels. When we asked both ChatGPT and Google AI Overviews about Queenstown hotels, Novotel Queenstown Lakeside did not appear in any of the answers.

Search and AI answers in September 2026

Novotel Queenstown Lakeside is the most searched of 10 competitors and not listed in any AI answer.

  1. Novotel Queenstown LakesideShare of searches 21.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. QT QueenstownShare of searches 17.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. Millbrook ResortShare of searches 15.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Hilton Queenstown Resort & SpaShare of searches 14.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 8th
  5. Eichardt's Private HotelShare of searches 9.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd

+5 more

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Top Queenstown hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Novotel Queenstown Lakeside did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Queenstown hotels

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Queenstown hotels compete with Novotel Queenstown Lakeside?

Novotel Queenstown Lakeside against Queenstown hotels in New Zealand, by month

Share of searches by month for Novotel Queenstown Lakeside, QT Queenstown, Millbrook Resort, Hilton Queenstown Resort & Spa, Eichardt's Private Hotel, Kamana Lakehouse, The Rees Hotel, Sofitel Queenstown, Queenstown Park Boutique Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthNovotel Queenstown LakesideQT QueenstownMillbrook ResortHilton Queenstown Resort & SpaEichardt's Private HotelKamana LakehouseThe Rees HotelSofitel QueenstownQueenstown Park Boutique HotelMatakauri Lodge
Oct 202521.6%9.6%18.9%12.3%11.1%12.1%5.2%4.1%3.5%1.6%
Nov 202518.9%8.4%20%15.9%10.9%12.9%4.6%3.6%3.1%1.7%
Dec 202522.2%9.9%16.1%15.3%12%12.3%4.4%2.9%3.5%1.3%
Jan 202621.5%9.6%18.8%15%11.4%12%4.3%3.4%2.8%1.3%
Feb 202618.7%10.2%24.1%12.9%12%10.4%4.5%3%3%1.1%
Mar 202619.9%13.3%17.4%13.9%11%11.1%4.8%3.8%3.2%1.4%
Apr 202619.2%15.7%16.7%13.6%12%10.8%3.7%3.7%3.1%1.4%
May 202620.1%16.5%14.4%14.2%9.5%11.3%4.9%4.9%3.3%0.98%
Jun 202621.2%17.3%12.4%15%10%11.9%4.1%4.1%2.8%1.3%
Jul 202618.5%15.1%13.2%15.8%13.6%10.3%5.4%3.5%3.5%1.1%
Aug 202614.9%22.2%15.8%15.6%9.9%10.2%4.4%2.9%2.9%1.1%
Sep 202621.1%17.3%15.1%14.6%9.7%9.6%5.1%3.4%2.8%1.3%
  1. Moved from 4th to 1st. 9.9K estimated branded searches, +22.2% vs prior month. Share +6.2 points.

  2. Moved from 1st to 2nd. 8.1K estimated branded searches, -33.1% vs prior month. Share -5 points.

  3. Moved from 2nd to 3rd. 7.1K estimated branded searches, -18% vs prior month. Share -0.8 points.

  4. Moved from 3rd to 4th. 6.9K estimated branded searches, -19.2% vs prior month. Share -1 points.

  5. Moved from 6th to 5th. 4.6K estimated branded searches, -15.4% vs prior month. Share -0.2 points.

  6. Moved from 5th to 6th. 4.5K estimated branded searches, -18.4% vs prior month. Share -0.5 points.

  7. Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  8. Moved from 9th to 8th. 1.6K estimated branded searches, 0% vs prior month. Share +0.5 points.

  9. Moved from 8th to 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  10. Held 10th. 590 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Novotel Queenstown Lakeside and its closest rivals

Every comparison with Novotel Queenstown Lakeside

9 comparisons

How has branded search demand for Novotel Queenstown Lakeside changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Novotel Queenstown Lakeside in New Zealand held steady at 9.9K.
  • Across the 12 months ending September 2026, Novotel Queenstown Lakeside’s share of searches among Queenstown hotels in New Zealand peaked at 22.2% in December 2025 and was lowest at 14.9% in August 2026.

How did search popularity change for New Zealand Queenstown hotels in September 2026?

6 changes
  1. In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches.

  2. In September 2026, The Rees Hotel gained share of searches among Queenstown hotels in New Zealand, from 4.4% to 5.1%.

  3. In September 2026, QT Queenstown lost share of searches among Queenstown hotels in New Zealand, from 22.2% to 17.3%.

  4. In September 2026, Hilton Queenstown Resort & Spa lost share of searches among Queenstown hotels in New Zealand, from 15.6% to 14.6%.

  5. In September 2026, Millbrook Resort lost share of searches among Queenstown hotels in New Zealand, from 15.8% to 15.1%.

  6. In September 2026, Kamana Lakehouse lost share of searches among Queenstown hotels in New Zealand, from 10.2% to 9.6%.

How are Novotel Queenstown Lakeside’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Novotel Queenstown Lakeside’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • novotel queenstown lakeside
  • novotelqueenstownlakeside

How the Brand Demand Index is measured

Who owns Novotel Queenstown Lakeside?

Novotel Queenstown Lakeside is owned by Accor. Brandwave also tracks Accor, Novotel Auckland Airport, Novotel Christchurch Cathedral Square, Novotel Hamilton Tainui, Novotel New Plymouth Taranaki, Novotel Rotorua Lakeside, Pullman Auckland, Pullman Rotorua, Sofitel Auckland Viaduct Harbour, Sofitel Queenstown and Sofitel Wellington, owned by the same company, in New Zealand.

Do you work for Novotel Queenstown Lakeside? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Novotel Queenstown Lakeside your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.