Brandwave

How popular isQueenstown Park Boutique Hotel?

In September 2026, people searched for Queenstown Park Boutique Hotel by name about 1,300 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 2.8% of all New Zealand Queenstown hotel searches, placing Queenstown Park Boutique Hotel ninth out of ten hotels. When we asked both ChatGPT and Google AI Overviews about Queenstown hotels, Queenstown Park Boutique Hotel appeared in two of the three answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Queenstown Park Boutique Hotel is the ninth most searched of 10 competitors and the sixth most recommended in AI answers.

  1. Novotel Queenstown LakesideShare of searches 21.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. QT QueenstownShare of searches 17.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. Millbrook ResortShare of searches 15.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Hilton Queenstown Resort & SpaShare of searches 14.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 8th
  5. Queenstown Park Boutique HotelShare of searches 2.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th

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Top Queenstown hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Queenstown Park Boutique Hotel was mentioned in two out of three: in two of the three ChatGPT answers. Queenstown Park Boutique Hotel is the sixth most recommended of the ten.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Queenstown hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Queenstown hotels compete with Queenstown Park Boutique Hotel?

Queenstown Park Boutique Hotel against Queenstown hotels in New Zealand, by month

Share of searches by month for Novotel Queenstown Lakeside, QT Queenstown, Millbrook Resort, Hilton Queenstown Resort & Spa, Eichardt's Private Hotel, Kamana Lakehouse, The Rees Hotel, Sofitel Queenstown, Queenstown Park Boutique Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthNovotel Queenstown LakesideQT QueenstownMillbrook ResortHilton Queenstown Resort & SpaEichardt's Private HotelKamana LakehouseThe Rees HotelSofitel QueenstownQueenstown Park Boutique HotelMatakauri Lodge
Oct 202521.6%9.6%18.9%12.3%11.1%12.1%5.2%4.1%3.5%1.6%
Nov 202518.9%8.4%20%15.9%10.9%12.9%4.6%3.6%3.1%1.7%
Dec 202522.2%9.9%16.1%15.3%12%12.3%4.4%2.9%3.5%1.3%
Jan 202621.5%9.6%18.8%15%11.4%12%4.3%3.4%2.8%1.3%
Feb 202618.7%10.2%24.1%12.9%12%10.4%4.5%3%3%1.1%
Mar 202619.9%13.3%17.4%13.9%11%11.1%4.8%3.8%3.2%1.4%
Apr 202619.2%15.7%16.7%13.6%12%10.8%3.7%3.7%3.1%1.4%
May 202620.1%16.5%14.4%14.2%9.5%11.3%4.9%4.9%3.3%0.98%
Jun 202621.2%17.3%12.4%15%10%11.9%4.1%4.1%2.8%1.3%
Jul 202618.5%15.1%13.2%15.8%13.6%10.3%5.4%3.5%3.5%1.1%
Aug 202614.9%22.2%15.8%15.6%9.9%10.2%4.4%2.9%2.9%1.1%
Sep 202621.1%17.3%15.1%14.6%9.7%9.6%5.1%3.4%2.8%1.3%

  1. 1.Novotel Queenstown Lakeside

    21.1%

    Moved from 4th to 1st. 9.9K estimated branded searches, +22.2% vs prior month. Share +6.2 points.

  2. 2.QT Queenstown

    17.3%

    Moved from 1st to 2nd. 8.1K estimated branded searches, -33.1% vs prior month. Share -5 points.

  3. 3.Millbrook Resort

    15.1%

    Moved from 2nd to 3rd. 7.1K estimated branded searches, -18% vs prior month. Share -0.8 points.

  4. 4.Hilton Queenstown Resort & Spa

    14.6%

    Moved from 3rd to 4th. 6.9K estimated branded searches, -19.2% vs prior month. Share -1 points.

  5. 5.Eichardt's Private Hotel

    9.7%

    Moved from 6th to 5th. 4.6K estimated branded searches, -15.4% vs prior month. Share -0.2 points.

  6. 6.Kamana Lakehouse

    9.6%

    Moved from 5th to 6th. 4.5K estimated branded searches, -18.4% vs prior month. Share -0.5 points.

  7. 7.The Rees Hotel

    5.1%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  8. 8.Sofitel Queenstown

    3.4%

    Moved from 9th to 8th. 1.6K estimated branded searches, 0% vs prior month. Share +0.5 points.

  9. 9.Queenstown Park Boutique Hotel

    2.8%

    Moved from 8th to 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  10. 10.Matakauri Lodge

    1.3%

    Held 10th. 590 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Queenstown Park Boutique Hotel and its closest rivals

Every comparison with Queenstown Park Boutique Hotel

9 comparisons

How has branded search demand for Queenstown Park Boutique Hotel changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Queenstown Park Boutique Hotel in New Zealand fell from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, Queenstown Park Boutique Hotel’s share of searches among Queenstown hotels in New Zealand decreased from 3.5% to 2.8%.

How did search popularity change for New Zealand Queenstown hotels in September 2026?

6 changes

  1. In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches.

  2. In September 2026, The Rees Hotel gained share of searches among Queenstown hotels in New Zealand, from 4.4% to 5.1%.

  3. In September 2026, QT Queenstown lost share of searches among Queenstown hotels in New Zealand, from 22.2% to 17.3%.

  4. In September 2026, Hilton Queenstown Resort & Spa lost share of searches among Queenstown hotels in New Zealand, from 15.6% to 14.6%.

  5. In September 2026, Millbrook Resort lost share of searches among Queenstown hotels in New Zealand, from 15.8% to 15.1%.

  6. In September 2026, Kamana Lakehouse lost share of searches among Queenstown hotels in New Zealand, from 10.2% to 9.6%.

How are Queenstown Park Boutique Hotel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Queenstown Park Boutique Hotel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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